The Role
The Mobile User Acquisition Manager will acquire and manage campaigns to efficiently gain new players, analyze data, and optimize performance.
Summary Generated by Built In
Description
Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.
As we expand, we're looking for a Mobile User Acquisition Manager to join our amazing Marketing team.
Responsibilities- Acquire new and high-quality players for the games in an efficient and profitable manner.
- Adjust campaign bids, targets, and audience settings based on performance data to maximize efficiency and improve player quality.
- Manage campaigns by optimizing and maximizing ROI across large-scale media platforms such as Facebook, Twitter, Instagram, and various Video Networks.
- Make recommendations on campaign enhancements including retargeting, bid automation, etc
- Improve performance by conducting A/B testing with new creatives and tools.
- Monitor campaign metrics and identify key trends and anomalies to ensure budgets are spent effectively while maximizing performance.
- Identify and implement new customer acquisition channels while influencing strategies for key digital marketing initiatives.
- 2 + years in mobile user acquisition and ad buying analysis experience at scale
- Campaign management on self-served platforms - a Must
- Highly analytical and technical: Understands components of ad calls across various channels
- Ability to manipulate and analyze large quantities of data and present it in reports
- Deep understanding of mobile attribution
- Willingness to learn and use third party ad systems such as ad servers, DSPs, and analytics tools
- Ability to take on multiple projects at the same time
- Strong organizational, analytical, presentation and problem solving skills
- Profound knowledge of MS-Office Products (Excel in particular)
- Fluent English - verbal and written
#LI-Hybrid
Skills Required
- 2+ years in mobile user acquisition and ad buying analysis experience at scale
- Campaign management on self-served platforms
- Ability to manipulate and analyze large quantities of data and present it in reports
- Deep understanding of mobile attribution
- Strong organizational, analytical, presentation and problem solving skills
- Fluent English - verbal and written
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The Company
What We Do
As one of the world’s fastest-growing mobile game companies, we produce engaging entertainment that is enjoyed by players across the universe!
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