This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The Manager, Digital Category Optimization will manage a team that leads internal and external research and/or benchmarking and analyzes customer information and other relevant data. The Manager will communicate insights and recommendations within their assigned area to senior leadership across the enterprise. This role will ensure activities within assigned area are meeting strategic and financial objectives and will actively create action plans and delegate to address key opportunity areas.
Work with a Winning Team
On our team, you'll have the chance to shape the future of retail technology while working alongside talented individuals and leaders who share your passion for innovation and excellence. Our CEO is forward-thinking when it comes to tech, and with a technology team led by one of Forbes Top 50 CIOs you can come to work knowing you'll have the tools, tech, and support needed to advance your skills.
Since we've been in business for over 100 years, we've built an excellent track record of growth and success. We also know what it takes to create an inclusive culture that supports you. Here you have the freedom to team up and collaborate, explore your every curiosity, and help us shape the future of retail.
What You Will Do
- In partnership with digital category director, manage the digital experience strategy for assigned business merchandising division, $400M-$3.5B annually, through the aggregation of insights, competitive intelligence and data-driven recommendations
- Lead a team of leads, senior analysts and analysts to analyze and leverage customer data, site behaviors, pre/post-transaction data and competitive benchmarking to identify opportunities to improve the omnichannel customer experience
- Train and develop team to analyze customer information to identify the most significant opportunities to improve the customer experience within assigned categories, including the identification of opportunities to improve taxonomy, purchase path (search and navigation), digital content, search engine optimization and post-transaction results
- Guide direct reports towards successful project completion to deliver goals to best address developmental and/or coaching opportunities along the way
- Develop career paths and provide associates the assistance needed to help them move and grow within the organization
- Communicate and present frequently to leadership to gain alignment on strategy, share results of large-scale projects, represent category interests and provide expertise
- Produce weekly insights and present to key partners, following up on the status of cross-functional deliverables, discussing strategic updates, and partnering with online and core merchandising
- Lead creation of strategic calendars for merchandising divisions for the upcoming fiscal year, align with category leadership and share with cross-functional teams so they can use in creating their calendars
- Provide tactical support specific to in season opportunities to react to near-term business trends and drivers
Minimum Qualifications
- Bachelor's degree Business, marketing, finance or related field
or equivalent years of experience in lieu of education requirement, if applicable - 7 years of relevant experience
- 3-5 years of experience in eCommerce, omnichannel merchandising and/or marketing, and/or brand or product management
- 1-3 years people leadership experience, including demonstrated ability to hire, develop and lead high performing teams
Preferred Skills/Education
- Master's degree MBA or related field
Benefits
• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition-Free Education
• 10-week Maternity/Parental Leave
• 10% Associate Discount
For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits .
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Skills Required
- Bachelor's degree in Business, marketing, finance or related field
- 7 years of relevant experience
- 3-5 years of experience in eCommerce, omnichannel merchandising or marketing
- 1-3 years of people leadership experience
- Master's degree MBA or related field
Lowe’s Compensation & Benefits Highlights
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Inclusive Benefits Coverage — Medical, dental, and vision plans are available to regular full‑time and part‑time associates, with mental‑health resources also offered. Regular part‑time associates can also participate in the 401(k) with company match shortly after hire.
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Retirement Support — A 401(k) with company match up to 4.25% when associates contribute 6% is available, with eligibility beginning shortly after employment. This supports long‑term savings across a broad set of roles and statuses.
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Parental & Family Support — Up to 10 weeks paid maternity leave and 4 weeks paid parental leave are provided for eligible full‑time associates, alongside adoption assistance and fertility coverage. These offerings encompass both leave and family‑building support.
Lowe’s Insights
What We Do
It’s curious to think of innovation and stability co-existing. But we pair a 100-year track record of success with a hunger to do things differently. Everyone is in the work — tackling complex problems where your impact can build back or build up the communities we serve. We fill our halls with curious minds from all walks of life. Our differences make us stronger, which is why our leaders build cultures of recognition and inclusion. You are heard, and your curiosities are celebrated and championed here.
Why Work With Us
We have built a space where the curious can move freely. Up in title, up in skills, to the side with teams, or back to try something completely new. We help you find your path — because when you win, we all win.
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Lowe’s Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.






















































