Position Overview
We are seeking a results-driven Performance Marketing Executive to plan, execute, and optimize digital advertising campaigns across multiple platforms. The ideal candidate will have hands-on experience in paid media, lead generation, campaign optimization, and data analysis, with a strong focus on achieving business growth and maximizing return on investment (ROI).
Plan, launch, and manage paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, LinkedIn, and other relevant platforms.
Monitor and optimize campaign performance to achieve lead generation and revenue targets.
Conduct audience research, competitor analysis, and market research to identify growth opportunities.
Manage advertising budgets and ensure efficient allocation of spend.
Track, analyze, and report campaign performance using tools such as Google Analytics, Google Tag Manager, and Meta Business Manager.
Perform A/B testing on ad creatives, copy, landing pages, and audience segments.
Collaborate with designers, content creators, and sales teams to improve campaign effectiveness.
Implement conversion tracking, Meta Pixel, and other analytics tools.
Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
Prepare weekly and monthly performance reports with actionable insights.
Achieve monthly lead generation targets.
Improve Return on Ad Spend (ROAS).
Reduce Cost Per Lead (CPL) and Cost Per Acquisition (CPA).
Increase conversion rates and campaign efficiency.
Ensure accurate tracking and reporting of campaign performance.
Contribute to overall business growth through data-driven marketing initiatives.
Meta Ads Manager
Google Ads (Search, Display, YouTube, Performance Max)
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Meta Pixel & Conversion API
Lead Generation & Conversion Optimization
A/B Testing
Audience Targeting & Segmentation
Data Analysis & Reporting
Excel / Google Sheets
Budget Management
Strong Communication & Problem-Solving Skills
Bachelor's degree in Marketing, Business, or a related field.
1–3+ years of experience in Performance Marketing or Digital Marketing.
Proven track record of managing successful paid advertising campaigns.
Relevant certifications in Google Ads or Meta Blueprint will be an added advantage.
Skills Required
- Bachelor's degree in Marketing, Business, or a related field
- 1-3+ years of experience in Performance Marketing or Digital Marketing
- Proven track record of managing successful paid advertising campaigns
- Experience with Meta Ads Manager
- Experience with Google Ads, including Search, Display, YouTube, and Performance Max
- Experience with Google Analytics 4 and Google Tag Manager
- Experience with Meta Pixel and Conversion API
- Lead generation and conversion optimization skills
- A/B testing experience
- Audience targeting and segmentation skills
- Data analysis and reporting skills
- Excel or Google Sheets proficiency
- Budget management skills
- Google Ads or Meta Blueprint certifications
What We Do
Interval (Team Interval) is an Indian online tutoring and education company that connects students with trained tutors for live, personalized one-to-one learning. Its platform supports individual and home tuition through real-time audio, video calls, and whiteboarding. The company serves learners across many cities and countries, and also provides digital-marketing training and student counseling, reflecting a broader focus on accessible, skills-oriented education.
