The Role
Own Meta paid acquisition end to end, including campaign strategy, audience targeting, budgeting, bidding, creative testing, attribution, measurement, and optimization. Manage prospecting, retargeting, and lookalike campaigns against CPA and payback goals. Implement Meta Pixel and Conversions API tracking, analyze downstream conversions, run incrementality tests, improve landing pages, and report on spend, signup quality, paid conversion, and MRR contribution.
Summary Generated by Built In
CookieYes sells to website owners, agencies and developers, and a large part of that audience is reachable on Meta long before they search for a consent management platform.We are hiring a Meta Ads Specialist to own that channel properly: paid social as a measurable acquisition engine, not a brand-awareness line item.
You will run Facebook and Instagram campaigns end to end, from audience strategy and creative testing through to attribution and payback. You will own the spend and the number it produces.
RESPONSIBILITIES
- Own Meta paid acquisition end to end: strategy, campaign structure, audiences, budgets, bidding, and daily optimisation.
- Run prospecting, retargeting and lookalike campaigns against a defined CPA and payback target, and report honestly on which of them actually incrementally works.
- Drive creative volume. Brief, test and iterate on a high cadence of static, video and UGC-style creative with design and the growth writer, and kill losers fast.
- Own the measurement plan: pixel and Conversions API implementation, event mapping, offline and server-side conversions, and deduplication against other channels.
- Configure tracking that survives a consent-first world. We sell consent management, so our own measurement setup has to be compliant and we have to be able to explain how.
- Work with the growth writer and design on landing pages, and treat post-click conversion rate as part of your job rather than someone else’s.
- Run structured incrementality and holdout tests rather than trusting platform-reported ROAS alone.
- Report weekly on spend, CPA, signup quality, free-to-paid conversion and contribution to MRR.
- Extend into adjacent paid social channels such as LinkedIn, Reddit or X where the audience justifies it.
REQUIREMENTS
- 3+ years managing Meta Ads spend hands-on, with direct responsibility for a monthly budget you can quantify.
- Deep working knowledge of Meta Ads Manager: campaign structure, Advantage+ and manual setups, audience building, bid strategies and creative testing frameworks.
- Practical experience with Meta Pixel and Conversions API, including server-side setup and event quality troubleshooting.
- Strong creative judgement. You can look at a set of ads and predict which will work, and brief a designer so the next batch is better.
- Analytical fluency in GA4 and spreadsheets, with an understanding of attribution windows, view-through inflation and where platform numbers overstate reality.
- Experience optimising for a downstream event such as a paid conversion or qualified signup, not just a form fill.
- Clear reporting. You can explain to a non-marketer why a campaign is scaling or being switched off.
GOOD TO HAVE
- Experience running paid social for B2B SaaS or a product-led, self-serve product.
- Google Ads, LinkedIn Ads or Reddit Ads experience alongside Meta.
- Familiarity with consent mode, privacy-safe measurement and modelled conversions.
- Comfort with basic video editing or AI creative tooling to prototype ad concepts without waiting on design.
Skills Required
- 3+ years managing Meta Ads spend hands-on with direct responsibility for a quantifiable monthly budget
- Deep working knowledge of Meta Ads Manager, including campaign structure, Advantage+, manual setups, audience building, bid strategies, and creative testing
- Practical experience with Meta Pixel and Conversions API, including server-side setup and event quality troubleshooting
- Strong creative judgment and ability to brief designers on effective ad concepts
- Analytical fluency in GA4 and spreadsheets, including attribution windows and view-through inflation
- Experience optimizing for downstream events such as paid conversions or qualified signups
- Ability to clearly report campaign performance and explain scaling or shutdown decisions
- Experience running paid social for B2B SaaS or a product-led, self-serve product
- Experience with Google Ads, LinkedIn Ads, or Reddit Ads
- Familiarity with consent mode, privacy-safe measurement, and modeled conversions
- Basic video editing or AI creative tooling experience
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The Company
What We Do
Mozilor is a technology company that builds products to simplify work. Founded in 2017, it develops innovative product lines including CookieYes, WebToffee, and WebYes. Its solutions help create transformative customer experiences for more than 1.5 million websites, serving organizations from major brands such as Toyota and Reuters to small businesses and startups. The company is also a leader in global privacy and cookie-compliance technology.
