Job Description
Are you passionate about turning paid media data into insights, and do you want to apply those skills in the LEGO Groups new in-house media agency? This role is all about turning paid media data into actions and helping our stakeholders understand and learn how to optimize our paid media. You will be serving our Western Europe team acting as their point of contact working closely together with your colleagues to build global solutions supporting our reporting needs.
This role combines data visualization, Power BI building, reporting and stakeholder communication. You will play an important role ensuring our central paid media data initiatives are valuable for your stakeholders
(**1st October 2026 Start Date**)
Come and join us in Copenhagen/Billund at one of the most loved brands in the world where you can have maximum impact!
****Please apply with an English CV****
****No relocation support offered****
Core Responsibilities
- Global Reporting Analytics – Analyze how paid digital media campaigns are performing and how
- Analyze Paid Media Metrics that matter – Deep-dive into how paid media impact our business
- Data governance – Oversee market group Western Europe performance to ensure the strongest return on investment for The LEGO Group. Driving alignment with local needs to global initiatives is a key responsibility in this role.
- Make reporting valuable – Ensure your stakeholders have strong reporting solutions, and they are updated on performance on a regular basis.
- Stakeholder & Executive Influence - Serve as the reporting subject matter expert for paid media, engaging with leadership, local market and external partners to drive alignment and advocacy.
Do you have what it takes?
Experience in digital/traditional media involving paid advertising Reporting/analytics - ideally from a media agency.
Strong knowledge of paid media performance data and how to make it useful for our marketers.
Proven record of working with data visualization tools like PowerBI.
Basic understanding of using Python/SQL to transform data into insights – or willing to learn it.
Excellent communication skills, with the ability to translate media data into actionable insights.
Knowledge of the media landscape and evolving privacy/regulatory environment.
A dedication to purposeful, ethical marketing that reflects the LEGO Group’s values and mission.
Strong communicator skilled at influencing key collaborators and encouraging cross-functional teams.
A dedication to hardworking, ethical marketing in line with the LEGO Group’s values and mission.
English language both written and spoken at a professional proficiency level is important.
Ability to work 3 days from our office in Copenhagen (2 days working from home)
Join the global LEGO® family!
What’s in it for you? Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellness – We want you to be your best self, so you will have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
Colleague Discount – We know you will love to build so from day one you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached, you will be rewarded through our global bonus scheme.
Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility, and frequency with you.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to build a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Build your career brick by brick at the LEGO Group.
#legogrouppaidmedia
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Experience in digital/traditional paid advertising reporting and analytics
- Experience from a media agency
- Strong knowledge of paid media performance data and marketing measurement
- Proven experience building data visualizations and reports in Power BI
- Basic understanding of Python and SQL to transform data, or willingness to learn
- Excellent communication skills; translate media data into actionable insights for stakeholders
- Knowledge of the media landscape and evolving privacy/regulatory environment
- Professional proficiency in English (written and spoken)
- Ability to work from the Copenhagen office three days per week (hybrid)
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
-
Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
-
Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
-
Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
