Marketing Strategy & Operations, Lead, Global Marketing Analytics

Posted Yesterday
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Chicago, IL, USA
In-Office
117K-178K Annually
Senior level
Cloud • Software
If you’re ready to build your future — and the future of technology — then you’re in the right place.
The Role
Leads global marketing analytics and campaign operations initiatives, translating business needs into reporting, campaign requirements, and data-driven strategy. Partners with product, engineering, and senior stakeholders to improve data quality, efficiency, and scalability. Identifies business opportunities, drives process improvements, integrates AI tools into workflows, and mentors junior team members. Requires strong marketing analytics, data exploration, technical writing, visualization, stakeholder management, and communication skills.
Summary Generated by Built In

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience
You'll join the Global Marketing Analytics team's Campaign Operations group, the center of excellence that sets global standards for how campaigns, dashboards, metrics, and data science analyses are built and used across Salesforce's marketing organization. As Marketing Operations Lead, you'll sit at the intersection of marketing strategy and technical execution, translating business needs into clean, source-of-truth reporting that shapes decisions at the highest levels. This is a hybrid role with three days in office each week.
What You'll Actually Be Doing

  • Lead full, large-scale cross-functional initiatives independently, managing ambiguity and contributing directly to the team's analytics roadmap and priorities

  • Apply expert marketing analytics knowledge of the sales/marketing funnel and campaign hierarchies to identify new opportunities based on data-driven insights

  • Drive major improvements to data quality, efficiency, and scalability by partnering closely with product and engineering teams

  • Synthesize complex analytical findings into clear campaign requirements, including when navigating conflicting input from VP+ stakeholders

  • Propose and execute new projects based on identified business gaps, cover team gaps, and implement process improvements

  • Partner directly with business stakeholders to understand their needs and facilitate cross-functional discussions that influence data-driven strategy

  • Integrate AI and agent tools into standard project workflows to drive measurable efficiency gains, and document and share best practices with the broader team

  • Act as a subject matter expert, coaching and mentoring junior team members on analytical tools, campaign best practices, and communication standards

You're Our Person If...

  • You have 5-7 years of experience in an analytical role

  • You've mastered technical writing in PRD format, including defining "if-this-then-that" logic and edge cases with precision

  • You're highly proficient in Excel/Google Sheets and proficient in Tableau Desktop or a similar data visualization tool for parsing large datasets

  • You have strong data exploration and analysis skills, with the ability to derive actionable insights and guide decision-making

  • You're familiar with marketing practices, KPIs, and marketing analytics

  • You have experience using data storytelling tools like Google Slides or PowerPoint, with excellent written and oral communication skills

  • You're detail-oriented with strong time management and prioritization skills in unstructured environments

  • You take initiative in developing solutions to unstructured problems and communicating results to key stakeholders

  • You have experience working across cross-functional teams and stakeholders

Even Better If...

  • You have Salesforce experience or product knowledge

  • You have marketing analytics or marketing operations experience

  • You have enterprise (B2B) marketing experience

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $117,400 - $177,600 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.

Skills Required

  • 5-7 years of experience in an analytical role
  • Expertise in technical writing using PRD format, including precise if-this-then-that logic and edge cases
  • High proficiency in Excel or Google Sheets
  • Proficiency in Tableau Desktop or a similar data visualization tool
  • Strong data exploration and analysis skills
  • Familiarity with marketing practices, KPIs, and marketing analytics
  • Experience with data storytelling tools such as Google Slides or PowerPoint
  • Excellent written and oral communication skills
  • Strong attention to detail, time management, and prioritization skills
  • Initiative in developing solutions to unstructured problems and communicating results to stakeholders
  • Experience working across cross-functional teams and stakeholders
  • Salesforce experience or product knowledge
  • Marketing analytics or marketing operations experience
  • Enterprise B2B marketing experience

Salesforce Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Salesforce and has not been reviewed or approved by Salesforce.

  • Healthcare Strength Healthcare coverage is described as comprehensive, with medical, dental, and vision options, mental‑health programs, and low‑deductible or heavily subsidized tiers. Feedback suggests offerings like Lyra counseling, care navigation, and wellness reimbursements make access broad and user‑friendly.
  • Parental & Family Support Parental and family benefits are portrayed as robust, including paid leave for primary and secondary caregivers and extensive family‑building support such as fertility, adoption, and doula benefits. Backup childcare and caregiver resources provide practical help across different life stages.
  • Leave & Time Off Breadth Time‑off programs are highlighted as generous, with flexible PTO and hybrid options alongside seven days of paid Volunteer Time Off each year. Feedback suggests this combination supports work‑life balance and community engagement.

Salesforce Insights

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The Company
HQ: San Francisco, CA
72,000 Employees

What We Do

Salesforce is the #1 AI CRM, where Humans with agents drive customer success together. Through Agentforce, our groundbreaking suite of customizable agents and tools, Salesforce brings autonomous AI agents, unified data from any source, and best-in-class Customer 360 apps together on one integrated platform to help companies connect with customers in a whole new way. Salesforce is democratizing AI agents for businesses of every size and industry so every company can embrace a workforce without limits. Our low code, open, and secure platform helps companies build and customize Salesforce fast so they can safely scale AI-powered work to every customer and employee experience and transform their business. Salesforce is proud to be the market leader, but we’re even more proud to lead in philanthropy, innovation and culture. Guided by core values of trust, customer success, innovation, equality, and sustainability, Salesforce is more than a business — we’re a platform for change.

Why Work With Us

There’s no typical day in the life of a Salesforce employee. You could be transforming our next AI innovation — or transforming your community. Closing deals — or closing your laptop for a day of Volunteer Time Off. Driving change for our customers — or driving change within one of our high-performing teams.

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