Marketing Sr Analyst - Customer Data Activation

Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
YOUR IMPACT
The Sr Marketing Analyst of Customer Data Activation, reporting to the Sr Manager of Customer Data Activation, will participate in the development of strategic customer playbooks inclusive of audience sizing opportunities. This role will contribute to highly strategic bodies of work to identify and codify key audience cohorts and journeys. They will perform analysis on customer segments for the strategy team to develop Go-to-Market activation plans around. They are responsible for the target audience design (1P/2P/3P), tactical build, and syndication to activation platforms. They will continuously optimize to help deliver access, focus and clarity on core audiences to increase marketing efficiency and brand relevance. They will partner with their leader to work across key agency, tech, and analytical partners to develop processes and approaches to drive speed and accuracy to scale.
KEY RESPONSIBILITIES
Identify, size, and prioritize the highest value audience strategies that target specific customer segments during key Home Improvement moments that matter to drive meaningful customer experiences.
Build key audience activation playbooks with profiling and audience segment insights.
Manage the Audience Intake Request process ensuring timely delivery of segments and allocation of resources.
Support audience strategy and design with Brand & Customer Marketing teams to guide initiative/campaign communications & tactical development.
Leverage business logic, customer data and platforms to unlock and scale the automation of advanced audience strategies and audience architecture design, building and syndication to paid and owned channels.
Work collaboratively on Marketing customer taxonomy maintaining a customer definition repository to instill audience unification to drive stronger connection with the customer, maximize business impact, and performance insights.
Support the Marketing governance process for audience creation, activation, and measurement.
Translate department specific marketing needs into technology capabilities and data requirements that would drive return on investment.
Demonstrate knowledge of the latest industry developments (changes in privacy laws and regulations, cookies less, etc.)
Provide Marketing leadership (Manager/Director) key updates regarding strategy, progress, and risks.
REQUIRED QUALIFICATIONS

• Bachelor's degree in Business, Communications and Marketing or equivalent years of experience in lieu of education requirement, if applicable
• 1-3 Year Experience in Marketing or related field
• 1-3 Years Experience in audience development, data driven marketing and/or digital marketing with a strong understanding in ad tech landscape and addressable media ecosystem

PREFERRED QUALIFICATIONS

• Retail Experience

About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.