The Role
The Marketing Specialist will develop marketing campaigns, propose plans and budgets, implement strategies, manage digital marketing, and coordinate with vendors. Responsibilities also include market research and social media content management.
Summary Generated by Built In
-Developing ideas for creative marketing campaigns and Marketing plans.
-Propose a yearly marketing plan with an estimated budget.
-Accurate follow-up and implementation of the approved marketing plan.
-Plan Web, SEO/SEM, email, social media, and display advertising campaigns.
-Determine the main specifications of Designs, Products, and Installation of all marketing materials.
-Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
-Proper implementation in collaboration with Central Marketing of Designs, Products, and Installation of all marketing and event materials.
-Follow up with social media activities including generating and publishing daily content on the different social media platforms and websites.
-Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
-Conducting market research, when needed, to find answers about consumer requirements, habits, and trends.
-Arranging with external vendors to execute promotional events and campaigns.
-Executing initiatives to reach the target audience through appropriate channels (social media, e-mail, all marketing channels).
Requirements
* Bachelor’s degree in business administration
* At least 2 years of experience in the marketing department
* Fluent in English
* Excellent computer skills
* Giza Resident is highly preferable
Benefits
Why Join SMG?Legacy, Leadership & Vision
- Join a pioneering organization with over five decades of excellence in Egypt’s automotive sector. SMG is the sole importer of Porsche, Scania, and Harley-Davidson, a trusted partner to the main Aftermarket Spare Parts Wholesale and Retail, and the most reliable and business partners of automotive garage tools and equipment.
- Be part of a forward-thinking company with a diversified investment portfolio and a strong vision for sustainable mobility, innovation, and market leadership.
- Contribute to a company that isn’t just selling cars, but shaping the future of road safety, customer experience, and automotive service standards in Egypt.
- From premium vehicle brands to aftermarket solutions and industrial tools, your work will have an impact across multiple industries and thousands of customers.
- SMG empowers its employees with a culture of continuous learning, internal mobility, and career progression. With full support for both internal and external training, you’ll gain access to tools and knowledge that help you thrive as a leader.
- Whether you’re optimizing operations or leading financial strategy, your contribution will drive real results. People-First Culture
- Work in an inclusive, collaborative environment that values expertise, transparency, and trust. At SMG, we encourage open communication across all levels—including 24/7 access to HR support—because we believe that progress begins with honest conversation.
Enjoy a comprehensive compensation package designed to support you and your family, including:
- Medical, social, and life insurance
- Pension plan
- Annual salary review and profit-sharing program
- Exclusive discounts on service, spare parts, and branded items
- Fully paid training programs
Skills Required
- Bachelor's degree in business administration
- At least 2 years of experience in the marketing department
- Fluent in English
- Excellent computer skills
- Giza Resident is highly preferable
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The Company
What We Do
SMG Engineering Automotive creates value-driven solutions that enhance safety, performance, and customer satisfaction, acting as the sole agent/distributor for major automotive brands in Egypt.
