The Role
Design, execute, and optimize multi-channel lifecycle CRM campaigns (email, push, SMS, WhatsApp, in-app) using behavioral triggers, A/B testing, SQL-driven segmentation, and analytics to improve onboarding, retention, cross-sell, and loyalty.
Summary Generated by Built In
About tabby
We’re seeking a results-driven CRM Marketing Manager to manage UAE lifecycle strategy and drive measurable impact across activation, retention and lifetime value. You’ll lead the end‑to‑end CRM and marketing campaigns, build scalable communication processes, and partner closely with data, analytics, design, co-marketing and copywriting teams to deliver personalized, high‑performing customer experience.
We expect extensive hands‑on experience with modern CRM and martech tools, strong proficiency working with large amount of data to turn it into clear insights and tangible business results.
Key Responsibilities
Skills, Knowledge & Expertise
About
Tabby creates financial freedom in the way people shop, earn and save, by reshaping their relationship with money.The company’s flagship offering allows shoppers to split their payments online and in-store with no interest or fees. Over 32,000 global brands and small businesses, including Amazon, Noon, IKEA and Shein use Tabby to accelerate growth and gain loyal customers by offering easy and flexible payments online and in stores.Tabby has generated over $7 billion in transaction volume for its partner brands and has the highest rated, most reviewed, largest and fastest growing app of any fintech in the GCC region.Tabby launched operations in 2020 and has raised +$1 billion in equity and debt funding from global and regional investors.
Tabby is on a mission to give people power over their money. For too long, financial systems have worked for the institutions that built them, not the people using them. Runaway interest, fine print and limited access have left many behind, feeling shut out of a system that wasn't setting them up for success.
We're building a different kind of system—in a complete money app to send, spend and save. One that's clear, flexible and puts people and businesses in control. Founded in 2019, we serve customers and businesses across Saudi Arabia, the United Arab Emirates and Kuwait. Millions of customers and 65,000 global brands, government services and small businesses rely on us today.
What began as a better way to pay at checkout has grown into a financial system working the way it should have all along.
We’re looking for a results-driven CRM Marketing Specialist to design, execute, and optimise lifecycle marketing campaigns that engage users across all stages — from onboarding and activation to retention and loyalty.
About the roleWe're building a different kind of system—in a complete money app to send, spend and save. One that's clear, flexible and puts people and businesses in control. Founded in 2019, we serve customers and businesses across Saudi Arabia, the United Arab Emirates and Kuwait. Millions of customers and 65,000 global brands, government services and small businesses rely on us today.
What began as a better way to pay at checkout has grown into a financial system working the way it should have all along.
We’re looking for a results-driven CRM Marketing Specialist to design, execute, and optimise lifecycle marketing campaigns that engage users across all stages — from onboarding and activation to retention and loyalty.
We’re seeking a results-driven CRM Marketing Manager to manage UAE lifecycle strategy and drive measurable impact across activation, retention and lifetime value. You’ll lead the end‑to‑end CRM and marketing campaigns, build scalable communication processes, and partner closely with data, analytics, design, co-marketing and copywriting teams to deliver personalized, high‑performing customer experience.
We expect extensive hands‑on experience with modern CRM and martech tools, strong proficiency working with large amount of data to turn it into clear insights and tangible business results.
Key Responsibilities
- What you’ll do
- Work on and be responsible for OKRs tied to activation, retention, LTV, and revenue.
- Build the communication strategy: audience and segmentation, contact rules, comms calendar, CRM assets and localization.
- Build automated, event-triggered journeys and dynamic personalization using various data sources and tools.
- Optimize multi-channel communications through email, push, sms, in‑app from onboarding and activation to win-back.
- Run experiments and measure results: A/B testing, holdouts, incrementality and attribution.
- Ensure CRM data quality and integrity.
Skills, Knowledge & Expertise
- What you’ll bring
- 5+ years of experience in CRM, with at least a year of experience in fintech, retail, finance.
- Proven track record turning CRM into business results.
- Hands-on expertise with modern CRM and martech tools (Braze, Customer.io, Salesforce, Moengage, etc).
- Strong analytical skills, proficiency with experimentation and reporting.
- Advanced SQL, Python, vibe coding and analytical skills are strong advantages.
- Fluency in spoken and written English, speaking and written Arabic is a strong advantage.
About
Tabby creates financial freedom in the way people shop, earn and save, by reshaping their relationship with money.The company’s flagship offering allows shoppers to split their payments online and in-store with no interest or fees. Over 32,000 global brands and small businesses, including Amazon, Noon, IKEA and Shein use Tabby to accelerate growth and gain loyal customers by offering easy and flexible payments online and in stores.Tabby has generated over $7 billion in transaction volume for its partner brands and has the highest rated, most reviewed, largest and fastest growing app of any fintech in the GCC region.Tabby launched operations in 2020 and has raised +$1 billion in equity and debt funding from global and regional investors.
Skills Required
- 3+ years of experience in CRM, lifecycle marketing, or marketing automation
- Experience designing and executing multi-channel lifecycle campaigns across email, push, SMS, WhatsApp and in-app messaging
- Hands-on experience with Customer.io, Braze, MoEngage, Salesforce or similar CRM platforms and related templating/syntax (Liquid, AMPscript, Jinja, JavaScript)
- Strong working knowledge of HTML/CSS and email development best practices
- Ability to run SQL queries to build segments and analyse campaign or user data
- Advanced SQL, Python, and strong analytical skills
- Experience with A/B testing and experimentation to optimise email and messaging KPIs
- Experience or familiarity with Vibe coding and building tools using OpenAI, Replit, Anthropic or similar environments
- Fluency in spoken and written English
- Bonus: Arabic language proficiency
- Detail-oriented mindset, curiosity for experimentation, and passion for leveraging technology in marketing
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The Company
What We Do
Tabby is a financial technology company on a mission to create financial freedom by reshaping people's relationship with money through buy now, pay later services, allowing consumers to split purchases into interest-free payments.
