The Role
Develop and execute B2B customer-marketing strategies and full-funnel campaigns. Collaborate with sales and channel partners on events, tradeshows, email and social campaigns, loyalty programs, and sales enablement. Measure campaign performance and recommend improvements to drive engagement, leads, and revenue.
Summary Generated by Built In
As a Senior Customer Marketing Specialist here at Honeywell, you will play a crucial role in driving customer engagement and loyalty through the development and execution of effective marketing strategies. Collaborating closely with sales teams, this role involves understanding customer needs and creating targeted marketing campaigns. This role will collaborate very closely with channel partners, co-driving marketing campaigns, and ensuring a full funnel approach to our marketing strategies. If you are a dynamic and self-motivated individual with a passion for customer marketing, this is an exciting opportunity to contribute to Honeywell's global success.
ResponsibilitiesKey Responsibilities
- Build the marketing strategy for your business unit in alignment with the budget and business strategy.
- Develop and execute customer marketing initiatives to drive customer engagement and loyalty.
- Collaborate with sales teams to understand customer needs and deliver on them.
- Create and manage marketing programs, including events, tradeshows, exhibitions, email campaigns, social media promotions, and loyalty programs.
- Design different sales enablement material, ensuring brand consistency.
- Monitor and report on the effectiveness of marketing campaigns, actioning insights and recommendations for improvement.
YOU MUST HAVE
- 6+; years of experience in customer marketing or related roles.
- Experience in a similar B2B industry, focused on driving revenue and lead generation.
- Experience in organizing attendance at large tradeshows and exhibitions.
- Dynamic and self-motivated individuals who thrive in a fast-paced environment
WE VALUE
- Bachelor's degree in Marketing, Business, or related field
- Experience working with SFDC.
- Experience working on Marketing Development Funds (MDF) programs.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Skills Required
- 6+ years of experience in customer marketing or related roles
- Experience in a B2B industry focused on driving revenue and lead generation
- Experience organizing attendance at large tradeshows and exhibitions
- Dynamic and self-motivated, able to thrive in a fast-paced environment
- Bachelor's degree in Marketing, Business, or related field
- Experience working with SFDC
- Experience working on Marketing Development Funds (MDF) programs
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The Company






