Role Overview
The Marketing and Sales Enablement Specialist serves as the critical link between enterprise marketing, sales strategies, and local market execution. This role is responsible for activating national programs, executing regional campaigns and events, and equipping sales teams with localized enablement tools to drive awareness, engagement, and revenue growth.
By bridging the gap between enterprise and local teams, the Specialist ensures seamless implementation of global initiatives while tailoring campaigns to meet regional needs as well as cross selling opportunities. This position focuses on execution and enablement, ensuring all activities align with enterprise-approved strategies, assets, and brand standards.
Your Impact
Sales Enablement & Program Support
- Act as a liaison between enterprise marketing and local teams, ensuring that centrally developed sales and marketing initiatives are consistently activated at the regional level.
- Customize and localize pre-approved sales and marketing templates (e.g., pitch decks, one-pagers) for regional use, always adhering to enterprise brand standards and guidelines.
- Share enterprise-provided campaign updates, materials, and enablement tools with recruiters, consultants, and sales partners to reinforce messaging and go-to-market priorities.
- Provide field insights on account progression, market gaps, and competitive activity to inform enterprise sales strategies—without altering or creating independent campaigns.
- Regional Collateral Management – execution of marketing and enablement materials at the regional level, via content management tool (e.g. Canva)
Local Campaign & Event Execution
- Execute global and enterprise-approved campaigns for local relevance; all activities must stay within the boundaries of enterprise strategy and messaging.
- Plan, coordinate, and execute approved regional events (client mixers, roundtables, educational sessions, community engagements) in partnership with sales and recruiting leaders.
- Manage logistics for events including, registration management comms, vendor coordination, venue management, signage, check-ins, branded merchandise requests and follow-up in partnership with enterprise marketing events team
- Track and report event ROI (attendance, leads, conversions, and feedback) to share with enterprise teams for program optimization in partnership with enterprise marketing events team.
- Collaborate with local teams to identify and implement region-specific opportunities, such as sponsorships, partnerships, and community engagements, to enhance campaign impact.
Field Insights & Feedback Loop
- Provide timely local insights, competitor intelligence, and client feedback to enterprise teams to help refine future market opportunities.
- Share insights into local sales strategies and approaches to inform and drive impactful marketing enablement plans.
- Monitor and analyze regional campaign and event performance, reporting findings back to enterprise marketing.
- Ensure strict alignment with enterprise-approved messaging, campaigns, and brand standards in every activation, while tailoring the enterprise campaigns for regional use.
- Provide feedback, share metrics, and report on the effectiveness of field-level execution with sales operation, and marketing to inform enterprise strategies.
Partnership & Collaboration
- Collaborate with regional leadership, sales, and recruiting teams to align marketing and sales activities with revenue goals.
- Identify and coordinate with local partners, associations, and venues to enhance the reach of enterprise-led initiatives.
- Reinforce enterprise strategy and brand consistency across all localized execution, without initiating standalone campaigns or independent marketing efforts.
- Work directly with marketing team stakeholders to track requests, get clarification, and update timelines / progress.
Your Experience
- 3-5 years of general marketing experience, with a focus on B2B
- Proficient in Office360 tools including Excel, PowerPoint, Word and SharePoint
- Basic design skills in Canva and PowerPoint to customize templates for the field
- Basic understanding of Monday.com or similar project management tools to submit requests and track work progress
- Basic understanding on how to use AI tools like Jasper to generate content for the field (e.g. social media posts, thought leadership, etc)
#LI-Hybrid
Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan.
Vaco, LLC (“we,” “our,” or “Vaco”) respects your privacy and is committed to providing a transparent notice of our Notice at Collection and Privacy Policy for California Residents. This Notice and Privacy Policy for California Residents applies solely to those who reside in the State of California (“consumers” or “you”). For additional details, click here.
California residents may also access Vaco’s HR Notice at Collection for California Applicants and Employees.
Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Skills Required
- 3-5 years of general marketing experience with a focus on B2B
- Proficient with Office360 tools including Excel, PowerPoint, Word, and SharePoint
- Basic design skills in Canva and PowerPoint to customize templates
- Basic understanding of Monday.com or similar project management tools
- Basic understanding of AI content tools (e.g., Jasper) for generating field content
- Experience executing regional campaigns and coordinating events (logistics, vendors, registrations, ROI tracking)
Vaco Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vaco and has not been reviewed or approved by Vaco.
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Healthcare Strength — Core medical plan options are described as broad with generally decent access to providers, and coverage is sometimes framed as strong relative to typical staffing arrangements. In some locations, employer-paid medical and dental coverage is highlighted as a notable differentiator.
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Parental & Family Support — Paid parental leave is positioned as a meaningful part of the total rewards offering in certain markets and materials. Family-building support such as fertility and adoption-related programs is also referenced as available in some packages.
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Retirement Support — A 401(k) plan is consistently described as available, with indications of an improved company match in at least some segments. In at least one market-specific profile, matching up to a higher percentage is presented as part of a strong local package.
Vaco Insights
What We Do
Vaco delivers critical talent solutions to companies in the areas of consulting, project resources, executive search, direct hire and strategic staffing with expertise in numerous areas including accounting and finance, technology and operations. Vaco’s family of brands includes Pivot Point Consulting, a best in KLAS health care IT solutions provider; Focus Search Partners, a retained executive search practice; and MorganFranklin Consulting, Vaco's methodology-driven global consulting platform. Since its founding in 2002, Vaco has grown to serve more than 12,000 clients across the globe with more 9,800 employees. Vaco has been named to Inc. magazine’s list of the fastest-growing private companies for the past 15 years and was named to Forbes’ 2018-2021 lists of America’s Best Recruiting Firms.
