Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.
JOB SUMMARY
Works with Sales Team and Crossfunctional Teams in developing and executing integrated, client-focused marketing and advertising solutions. Ensures business needs and client objectives are being addressed both for designated teams as well as Regional and Division initiatives, as needed. Committed to staying ahead of advertising trends, including advanced advertising, as well as other emerging technologies within the increasingly competitive and fragmented media landscape.
MAJOR DUTIES AND RESPONSIBILITIES
- Customized Client Strategies and Solutions
- Support information gathering and analysis of clients, market conditions, competitive market analysis, and multiscreen opportunities.
- Localize marketing materials with market-specific research information and insights.
- Develop customized insights for all Key and Target accounts in partnership with the Sales organization.
- Provide localized materials using quantitative and qualitative resources.
- Participate/facilitate cross-functional brainstorm sessions.
- Local Market Level Research
- Aggregation of syndicated research data to support individual client needs.
- Arm sales with audience measurement insights to drive rates and inform sales of opportunities via use of Nielsen, Comscore and proprietary Set Top Box data.
- Proactively seek high profile programming to identify opportunities and collaborate with Pricing & Planning and Sales Management to support competitive pricing and maximize revenues.
- Provide competitive media spend information via Kantar, Media Monitors, etc.Develop proficiency in using set-top box data to help inform Client schedule recommendations.
- Effectively use Polk data to provide Clients with automotive market intelligence.
- Develop a story with data that is complete and relevant and clearly convey the story to sales teams or clients.
- Utilize mapping software to build market coverage maps and help identify areas of opportunities for our clients
- Multiscreen Sales Support & Product Activation
- Work with Advanced Advertising to provide a custom local market data addressing multi-screen solutions.
- Understand Multiscreen and have the ability to pivot the conversation based on performance of platforms, programs nor networks and present the infomration with confidence to any audience
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
- Works on problems with moderate scope.Works on assignments that are semi-routine in nature but require occasional deviation from accepted practice.
- Works on assignments that require some judgment within prescribed guidelines.
- Intermediate level proficiency in appropriate software applications or technology.Knowledge of basic
- Multiscreen terminology and media math formulas.
- Marketing Research experience
EDUCATION & EXPERIENCE
Bachelor's degree (B.A.) or equivalent combination of education and experience.
Preferred Experience with Software and Tools:Comscore, SVE & TVE,Nielsen,NLTV,Strata,Scarborough,Kantar,IHS
MRS360 2025-52139 2025
Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join us, you're joining a strong community of 95,000 employees working together to serve more than 31 million customers in 41 states and keep them connected to what matters most.
Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets.
What the Team is Saying
Spectrum Compensation & Benefits Highlights
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Retirement Support — Retirement funding is highlighted by a dollar‑for‑dollar 401(k) match up to 6% of pay plus an additional 3% company contribution for most employees. Feedback suggests this effectively delivers up to 9% in company contributions when employees contribute at least 6%.
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Healthcare Strength — Health coverage includes multiple national medical options (plus Kaiser in some areas), dental/vision, EAP counseling, and up to $1,500 in employer funding to a health account for certain plans. The company states it has absorbed premium increases for medical, dental, and vision for 12 consecutive years.
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Wellbeing & Lifestyle Benefits — Education at no cost via Guild covers selected associate, bachelor’s, certificate and bootcamp programs, with up to $10,000/year for certain graduate or out‑of‑catalog programs. Connectivity perks include free and discounted Spectrum services and deep Spectrum Mobile discounts for eligible lines.
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What We Do
Our Product and Technology team creates, develops, and operates the nation’s fastest mobile service, most reliable internet service, most viewed live TV app, and the most advanced WiFi, serving nearly 100 million users and 500 million devices. We are transforming the next era of connectivity and entertainment experiences together. The experience within Spectrum’s Product and Technology team is unmatched and there are opportunities to grow your career as a designer, architect, engineer, developer, operator, or data scientist. We are creative, disciplined, hard-working, complex-problem solvers that believe in collaborating to deliver the highest quality customer experience.
Why Work With Us
At Spectrum, we continually refine technology, process, and structure. We are committed to delivering a superior network infrastructure, the most competitive products, and highly rated customer experiences. Our talented team of experts deploys technology solutions and builds systems and tools for our employees to provide exceptional operations.
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