About Gusto
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.
All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.
AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.
Symmetry Software is part of Gusto. Symmetry is the payroll infrastructure for software & payroll platforms powering the paychecks of over 64 million workers each year. Our fully integrated suite of payroll tax APIs and software tools allows companies to solve tax compliance issues and build applications across the entirety of the payroll process.
About the Role:
We're opening an execution-focused role that turns our marketing strategy into shipped work. The Marketing Programs Specialist is the operational engine behind two pillars—new business acquisition and client/product communications—and works as an AI-first marketer who uses AI as the default way to get things done.
How it works:
- Reports to CMO, and supports Demand Gen and Product Marketing. Strategy stays with the functional leads; this role will support program execution.
- Pillar 1 — Acquisition (with Demand Gen): ad campaigns, prospect events and webinars, acquisition nurtures.
- Pillar 2 — Client & Product Comms (with Product Marketing): client story activation, developer release communications, and lifecycle/customer communications.
What it means for each of you:
- Demand Gen: an execution partner to take campaign and event logistics off your plate so you can focus on strategy and channel performance.
- Product Marketing: someone to operationalize and distribute your client stories, product/release comms, and lifecycle programs—turning your narrative into shipped, multi-channel output.
- Sales: more consistent enablement assets and customer stories reaching you, faster.
- Client Success & Enablement: a reliable channel to get customer wins and release notes packaged and out the door to the right audiences.
What it's deliberately not: a strategy role, a people-management role, or a partnership-design role. It executes against the plans the functional leads set. To keep it effective, tasks should be part of systematic and recurring programs, not one-off requests.
Why AI-native: This is the first role we're building from the ground up around heavy AI use—the person will use AI across every workflow and set the pace for what an AI-first marketer looks like here.
Here’s what we're looking for:
- 2+ years in a B2B marketing role, ideally in SaaS or technology.
- AI-fluent in practice, not just in theory; you use AI tools consistently in your day-to-day workflow to accelerate content, reporting, or campaign efficiency.
- Organized and detail-oriented, able to manage multiple tasks and deadlines.
- Clear communicator who works well with internal teams and external partners.
- Experience with any of the following is a plus:
- Marketing Automation (HubSpot or similar)
- CRM (Salesforce or similar)
- Events (Zoom or other webinar platforms)
- AI Tools (Claude)
Our cash compensation amount for this role is targeted at $64,000/yr- $78,000/yr in Scottsdale. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.
Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.
Skills Required
- 2+ years in a B2B marketing role, ideally in SaaS or technology.
- AI-fluent in practice; uses AI tools consistently in day-to-day workflow.
- Organized and detail-oriented, able to manage multiple tasks and deadlines.
- Clear communicator who works well with internal teams and external partners.
- Experience with Marketing Automation (HubSpot or similar).
- Experience with CRM (Salesforce or similar).
- Experience with events/webinar platforms (Zoom or similar).
- Experience with AI tools (Claude).
What the Team is Saying
Gusto Compensation & Benefits Highlights
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Affordable Benefits — Healthcare premiums are heavily subsidized, with full employee coverage and significant dependent contributions, lowering out-of-pocket costs.
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Parental & Family Support — Generous paid parental leave and substantial fertility benefits, plus adoption support and return-to-work programs, demonstrate a strong family-support posture.
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Leave & Time Off Breadth — Paid vacation, sick time, holidays, paid leaves, and a formal sabbatical provide broad time-off options that encourage rest and balance.
Gusto Insights
What We Do
Gusto is a modern, online small business platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses. Our customers come from all walks of life, and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Why Work With Us
We help small businesses—the backbone of the economy—thrive. Everything we do ladders up to empowering entrepreneurs and supporting their teams. Gusto empowers builders at every level to take initiative and make things better. You'll be solving meaningful challenges that shape the future of work.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We’ve built an inclusive, connected culture—no matter where you live. Whether near an office or remote, you’ll find opportunities to connect, grow, and belong. Employees work from the office on 2 designated days per week.
