The Role
The Marketing Manager will lead digital marketing initiatives, focusing on performance-based campaigns across various platforms, ensuring brand consistency, and managing content creation and collaboration with stakeholders.
Summary Generated by Built In
This is a remote position.
Location: South Africa | Work Type: Remote | Contract Duration: 12 Months | Job ID: J107129
About our client
Our client is a pioneering global leader in the Alternative Legal Services sector, recently joining forces with a major international legal technology powerhouse. Renowned for disrupting the traditional legal model, they provide high-caliber, agile talent solutions to many of the world’s most recognisable brands. With a vast network of thousands of professionals across Europe, Asia, and Africa, they specialise in bridging the gap between world-class legal expertise and innovative tech implementation. They are an employee-centric organization, dedicated to offering top-tier legal talent a career-defining balance between high-stakes work and modern flexibility.
What you will be doing
- Lead the planning, execution, and optimization of performance-based digital marketing initiatives across key channels (email, web, paid media).
- Design, deploy, and rigorously analyse targeted email campaigns, focusing on segmentation and persuasive copywriting.
- Partner with teams to create compelling marketing content, including thought leadership, sales enablement tools, and legal staffing/talent case studies.
- Ensure strict brand consistency across all collateral, applying visual branding principles and adhering to global standards with design teams.
- Align with global/regional stakeholders on campaign goals and timelines, and diligently track and report KPIs for data-driven improvement.
- Develop marketing assets and messaging for talent acquisition campaigns and actively contribute to both organic and paid social media strategies.
What our client is looking for
- Minimum of 6 years of hands-on marketing, preferably in staffing, legal talent, or legal services.
- Prior experience in a US-based or global corporate structure.
- Confidence in developing and crafting professional, client-facing materials.
- Proficient in email marketing, web platforms, and CRM tools (Marketo/Salesforce a plus).
- Familiarity with basic design/branding tools (e.g., Canva).
- Excellent time management, organizational, and communication skills.
- Proven ability to manage multiple projects, drive results with minimal supervision, and lead campaigns in a fast-paced, resource-constrained environment.
- Must be based in South Africa and capable of effective cross-time-zone collaboration.
- Desirable knowledge includes legal industry marketing, digital campaign insight (lead generation/nurturing), and social media marketing exposure.
For a more comprehensive list of opportunities that we have on offer, do visit our website - https://www.parvana.co.uk/careers
Requirements
Marketing Manager, Legal Technology, Digital Marketing, Performance-based Marketing, Email Campaigns, Legal Staffing, Talent Acquisition, Marketo, Salesforce
Skills Required
- Minimum of 6 years of hands-on marketing experience
- Prior experience in a US-based or global corporate structure
- Proficient in email marketing, web platforms, and CRM tools
- Familiarity with basic design/branding tools
- Excellent time management, organizational, and communication skills
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The Company
What We Do
Parvana is an IT recruitment agency specializing in connecting top tech talent with leading companies in South Africa and the UK, focusing on software development, finance, and telecommunications.
