This is a remote position.
About the Company
Our client is a leading technology provider in the gaming and betting industry, specializing in delivering cutting-edge software solutions to operators across emerging markets. With a strong focus on innovation, reliability, and customization, the company supports partners in building scalable and compliant gaming platforms tailored to local needs.
They are seeking a dedicated professional to take full ownership of digital marketing initiatives across multiple African markets, with potential expansion into LATAM.
Social Media Management: Create and manage social media strategies to boost brand presence, engagement, and lead generation. Oversee content creation and scheduling to support acquisition and retention.
Casino Product Marketing: Collaborate with product teams to market and promote casino offerings. Design campaigns to attract and retain players, highlighting the casino's unique selling points.
Digital Marketing
-
Develop and implement digital marketing strategies to drive online traffic and engagement across all digital platforms.
-
Manage social media campaigns to enhance brand presence, engagement and lead generation across all relevant platforms.
-
Collaborate with the product team to ensure that casino offerings are effectively marketed and promoted to the right audiences.
-
Ensure the visibility of websites and improve performance on search engines to drive user traffic.
-
Analyze performance indicators provided (conversion rate, average bet, revenue, margin, customer value, etc.) and implement innovative solutions for continuous campaign performance improvement.
-
Oversee the budget across different channels with a focus on return on investment.
-
Research and negotiate the best deals with service providers and influencers (affiliation and sponsorship).
-
Work with country specialists to obtain various contacts, assess the relevance of targeted service providers, and monitor campaigns.
-
Monitor and manage the budget for all activities.
-
Draft and present reports on budgeted activities.
-
Track and analyze performance, identifying areas for improvement in managed activities.
-
Stay updated on innovations in acquisition marketing and implement actions
Requirements
Qualifications
5+ proven experience in Digital Marketing Strategy in the iGaming field in Africa.
Strong analytical skills and proficiency in performance analytics and social media management.
Strong experience in iGaming Product Marketing.
Knowledge of iGaming Industry.
Strong project management skills and attention to detail.
Excellent communication and collaboration skills.
Strong English and French language ability is a plus
Benefits
This is a unique opportunity to join a forward-thinking company at the forefront of technology in the gaming and betting industry. As part of our remote-first team, you will enjoy:
Competitive Compensation: A remuneration package aligned with industry standards and commensurate with your experience and the strategic importance of this role.
Remote Work Flexibility: Work from anywhere with the tools, autonomy, and trust to deliver impactful results.
Career Growth & International Exposure: Engage with leading brands across diverse African markets and potential expansion into LATAM, gaining valuable cross-market experience.
Dynamic, Innovation-Driven Culture: Be part of a performance-oriented team that values creative thinking, agility, and continuous learning.
Collaborative Support Environment: Work closely with experienced marketing, product, and country specialists, with opportunities to influence strategy and outcomes.
Skills Required
- 5+ proven experience in Digital Marketing Strategy in the iGaming field in Africa
- Strong analytical skills and proficiency in performance analytics and social media management
- Strong experience in iGaming Product Marketing
- Knowledge of iGaming Industry
- Strong project management skills and attention to detail
- Excellent communication and collaboration skills
- Strong English and French language ability is a plus
Similar Jobs
What We Do
HouzzEdge is a Pan-African specialist marketing, recruitment, and training agency dedicated to helping B2B and B2C clients in the Casino, Lottery, Sportsbook, Fintech, and iGaming industries achieve aggressive growth and measurable revenue.
