The Role
Manages automotive dealership marketing strategy, advertising campaigns, events, budgets, promotions, and performance reporting. The role focuses on increasing sales, market share, profitability, and customer retention through digital and traditional media. Responsibilities include analyzing market and competitor trends, coordinating with agencies and automotive partners, ensuring brand compliance, communicating initiatives internally, and optimizing campaigns based on ROI and performance metrics.
Summary Generated by Built In
Automotive Dealership Marketing ManagerKey Responsibilities
- Manage and or assist with company events.
- Develop and execute marketing strategies to increase dealership sales, market share, profitability, and customer retention.
- Plan and manage advertising campaigns across digital, print, radio, television, direct mail, and other media.
- Develop and manage monthly and annual marketing budgets, tracking ROI and campaign performance.
- Collaborate with the dealer principal, General Sales Manager, and dealership teams to plan promotions and sales campaigns.
- Analyze local automotive market trends, competitor activity, customer demographics, and buying behavior to identify growth opportunities.
- Coordinate with advertising agencies, automotive manufacturers, and dealer associations on marketing initiatives and brand compliance.
- Monitor campaign effectiveness, prepare performance reports, and adjust strategies to achieve sales and profitability goals.
- Communicate marketing programs and promotional initiatives to dealership staff and management.
- Automotive dealership marketing experience strongly preferred.
- Knowledge of dealership operations, automotive retail advertising, manufacturer programs, and sales promotions.
- Experience managing marketing budgets, advertising campaigns, and performance metrics.
- Strong analytical, communication, organizational, and project management skills.
- Bachelor's degree in marketing, Business, or a related field preferred, or equivalent relevant experience.
- Bilingual
Skills Required
- Automotive dealership marketing experience
- Knowledge of dealership operations, automotive retail advertising, manufacturer programs, and sales promotions
- Experience managing marketing budgets, advertising campaigns, and performance metrics
- Strong analytical, communication, organizational, and project management skills
- Bachelor's degree in marketing, business, or a related field, or equivalent relevant experience
- Bilingual
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The Company
What We Do
Doral Automotive Group is a family-owned South Florida automotive dealer group operating Ford and Lincoln dealerships, including Doral Lincoln, Lincoln of Cutler Bay, Ford of Kendall, and Ford of Hialeah. It offers new and used vehicle inventory alongside dealership service, maintenance, repairs, and customer support. The company emphasizes integrity, growth, strong customer service, and serving both luxury and budget-conscious drivers across the South Florida community.
