Marketing Manager

Reposted 7 Hours Ago
Be an Early Applicant
Reston, VA, USA
In-Office
108K-125K Annually
Senior level
Real Estate
The Role
Develops and executes integrated marketing strategies for assigned homebuilding divisions. Partners with sales leaders, creative teams, marketing technology, and external vendors to support neighborhood launches, drive qualified traffic, maintain brand consistency, manage creative assets, monitor funnel performance, report KPIs, and control budgets. The role requires managing multiple initiatives across digital, print, signage, photography, video, and on-site sales support while responding to changing business needs.
Summary Generated by Built In

Who is Stanley Martin Homes?

At Stanley Martin Homes, we believe your work should have a purpose. With us, it truly does.

Our success starts with our people, and we are proud to foster a culture where every team member is valued and supported. At Stanley Martin Homes, you will work alongside passionate, knowledgeable professionals who are committed to doing the right thing, delivering exceptional homebuyer experiences, and putting homebuyers first.

Stanley Martin Homes is one of the largest 25 homebuilders in the United States and it has been consistently one of the fastest growing. We are proud of the people-first culture that makes it possible.

If you are ready to build a meaningful career and help families find the place they will call home, we would love to connect with you. Join our team and build a career that you will be proud of.

Explore Opportunities Today


A day in the life

A day in the life as a Marketing Manager at Stanley Martin Homes, your day is grounded in strategy, execution, and partnership. Building relationships as the trusted marketing advisor with divisional sales leaders—your key stakeholders—to align on marketing plans that support neighborhood launches and drive qualified traffic is core to the role. From there, your time is split between big-picture planning and hands-on execution. You’ll manage a wide variety of marketing initiatives across your assigned divisions, from digital assets and brochures to signage and on-site sales office support. You’ll write or review creative briefs, coordinate with the Brand and Creative team, and ensure the delivery of assets like photography, video, and printed collateral—all while keeping a close eye on brand consistency, deadlines, and KPIs. Regular meetings with sales and marketing leadership allow you to report on funnel performance, share insights, and adjust tactics as needed. You'll collaborate with internal departments such as Creative, Digital & Marketing Technology and Sales Operations, as well as external partners including asset, signage and media vendors, to bring your strategies to life. Budget management is also part of your role—you’ll track and reconcile expenses to stay within divisional budgets. And when the unexpected comes up, you bring a positive, solutions-oriented mindset to respond quickly and effectively. From preparing for neighborhood openings to closing a neighborhood out, your work plays a key role in building brand awareness and driving results. Every task you manage reflects Stanley Martin’s commitment to excellence and is shaped by the company’s mission, vision, and values.

Technical Tools Used Daily

  • Salesforce
  • Pardot
  • Monday.com
  • ImageKit
  • Adobe Acrobat
  • Adobe Photoshop
  • Microsoft Office Suite
  • SharePoint

What is Stanley Martin looking for ?

Stanley Martin is seeking a strategic, detail-oriented, and collaborative Marketing Manager with 5–7+ years of experience to lead and execute integrated marketing initiatives that drive brand awareness and sales growth. The ideal candidate is a proactive problem-solver and strong communicator who can manage multiple projects, partner effectively with cross-functional teams, and deliver results in a fast-paced environment while demonstrating professionalism, adaptability, and ownership.

Must Haves

  • Bachelor’s Degree required
  • 5-7+ years of Marketing/Advertising experience with a background in brand marketing, digital marketing, communications and direct marketing
  • The ability to effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture
  • Outstanding creative judgment and familiarity developing advertising creative in all forms of media
  • An ability to think both creatively and strategically

What’s In It For Me:  

  • Access to competitively priced, high-quality health care options through Aetna, MetLife and EyeMed, along with employer-paid Short Term and Long Term disability, basic life and AD&D insurance (including employee-paid life, Legal Resources, and Aflac supplemental options)
  • Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA)
  • Put your family first with benefits, including 3 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care
  • 12 weeks of paid maternity leave through our Short-Term Disability Plan
  • Receive well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program
  • Continue your education with tuition and certification reimbursement
  • Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave
  • Protect yourself from identity theft or travel mishaps with our no-cost coverage
  • Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon
  • Get access to your paycheck early with an advanced pay option through Dayforce Wallet
  • Support local charities that are important to you through our Giving Back Program; with up to $250 match, 8 hours leave and more 

Stanley Martin Homes has been building new homes since 1966. Headquartered in Reston, VA, Stanley Martin Homes is one of the nation’s fastest-growing homebuilders, having built more than 25,000 homes and operating in 14 metropolitan areas and seven states, including Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, and West Virginia. Named National Builder of the Year in 2021 by Builder Magazine, Stanley Martin Homes is driven to deliver on its mission to “design and build homes people love at a price they can afford.”

At Stanley Martin Homes, you're not just joining a company—you’re joining a team. Whether your passion is in sales, construction, or operations, you'll contribute to delivering an exceptional home buying experience that helps people realize their dreams.

To hear from our team members about why they love working at Stanley Martin Homes, click here.

 

This position pays between $108,400.00 and $125,200.00 annually plus bonus. 

Skills Required

  • Bachelor's degree
  • 5-7+ years of marketing or advertising experience
  • Experience in brand marketing, digital marketing, communications, and direct marketing
  • Ability to manage multiple projects simultaneously and perform under pressure
  • Strong attention to detail while maintaining a big-picture perspective
  • Outstanding creative judgment and familiarity developing advertising creative across media formats
  • Ability to think creatively and strategically
  • Strong communication, collaboration, adaptability, and problem-solving skills
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The Company
HQ: Reston, VA
927 Employees
Year Founded: 1966

What We Do

Stanley Martin Homes designs and builds new homes and neighborhoods across multiple U.S. markets, including Northern Virginia, Maryland, Virginia, the Carolinas, Georgia, and Florida. The company focuses on attractive exteriors, energy- and money-saving home engineering, functional floor plans, and customer service. It also invests in and gives back to the communities where it operates, aiming to create lasting value for homebuyers, employees, and trade partners.

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