The Role
Analyze marketing performance across a multifamily property portfolio, tracking traffic, leads, conversions, campaign ROI, and funnel performance. Develop recurring reports, identify underperforming channels, optimize paid media and websites, conduct market and competitor research, and provide actionable insights. Partner with leasing teams, marketing leadership, property teams, and vendors to improve occupancy, revenue, and marketing strategy.
Summary Generated by Built In
Summit Property Management seeks a detail-oriented, data-driven Marketing Manager to support marketing performance across our multi-family portfolio. This role analyzes campaign effectiveness, tracks key performance metrics, and provides actionable insights to improve lead generation, conversion rates, and overall marketing ROI. The Marketing Manager will work closely with marketing leadership, property teams, and third-party vendors to ensure data-informed decision-making that drives occupancy and revenue growth.Key Responsibilities
- Track, monitor, and analyze website traffic, lead sources, and conversion performance across all properties.
- Utilize tools such as Google Analytics, CRM systems, and marketing dashboards.
- Develop recurring reports on traffic trends, lead quality, cost per lead, and conversion rates.
- Identify underperforming channels and recommend improvements.
- Analyze digital campaigns across SEO, SEM, social media, email, and paid advertising.
- Support optimization of paid media campaigns.
- Evaluate the full marketing funnel from traffic to lease conversion.
- Identify bottlenecks and provide solutions.
- Partner with leasing teams to align with occupancy goals.
- Conduct market research and competitor analysis.
- Provide insights for strategy improvements.
- Monitor website engagement metrics.
- Support website and listing optimization.
- Work cross-functionally with teams.
- Coordinate with vendors.
- Support marketing for new property takeovers.Qualifications- Bachelor’s degree in Marketing, Business, Analytics, or related field
- 2–4+ years of experience in multi-family marketing analytics or digital marketing
- Strong analytical and data interpretation skills
- Experience with Google Analytics, Google Ads, and CRM platforms
- Familiarity with RealPage, Yardi, or AppFolio preferred
- Advanced Excel or data visualization skills preferred
- Strong attention to detail and organization
- Ability to manage multiple projectsWork EnvironmentFull-time, in-office role based in Dallas, Texas.
(This is not a remote or hybrid role)
- Track, monitor, and analyze website traffic, lead sources, and conversion performance across all properties.
- Utilize tools such as Google Analytics, CRM systems, and marketing dashboards.
- Develop recurring reports on traffic trends, lead quality, cost per lead, and conversion rates.
- Identify underperforming channels and recommend improvements.
- Analyze digital campaigns across SEO, SEM, social media, email, and paid advertising.
- Support optimization of paid media campaigns.
- Evaluate the full marketing funnel from traffic to lease conversion.
- Identify bottlenecks and provide solutions.
- Partner with leasing teams to align with occupancy goals.
- Conduct market research and competitor analysis.
- Provide insights for strategy improvements.
- Monitor website engagement metrics.
- Support website and listing optimization.
- Work cross-functionally with teams.
- Coordinate with vendors.
- Support marketing for new property takeovers.Qualifications- Bachelor’s degree in Marketing, Business, Analytics, or related field
- 2–4+ years of experience in multi-family marketing analytics or digital marketing
- Strong analytical and data interpretation skills
- Experience with Google Analytics, Google Ads, and CRM platforms
- Familiarity with RealPage, Yardi, or AppFolio preferred
- Advanced Excel or data visualization skills preferred
- Strong attention to detail and organization
- Ability to manage multiple projectsWork EnvironmentFull-time, in-office role based in Dallas, Texas.
(This is not a remote or hybrid role)
Skills Required
- Bachelor's degree in Marketing, Business, Analytics, or a related field
- 2-4+ years of experience in multifamily marketing analytics or digital marketing
- Strong analytical and data interpretation skills
- Experience with Google Analytics, Google Ads, and CRM platforms
- Familiarity with RealPage, Yardi, or AppFolio
- Advanced Excel or data visualization skills
- Strong attention to detail and organization
- Ability to manage multiple projects
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The Company
What We Do
Sentinel Peak Capital Partners is a Dallas-based private, vertically integrated commercial real estate investment firm. It focuses on acquiring, repositioning, and managing value-add multifamily properties, primarily in Texas. The firm identifies opportunities in high-growth markets, partners with institutional and accredited investors, and uses in-house property and construction management to improve asset performance and deliver risk-adjusted returns for its investment stakeholders.
