Shield AI is seeking a marketing manager to build and execute the audience growth strategy across first-party social channels and third-party digital communities. This role will develop growth models, identify scalable acquisition opportunities, manage paid-growth levers and budget, and partner with our communications, social, field marketing, and internal video teams to expand reach, engagement, and influence among key audiences.
What you'll do:
- Own audience growth analysis across Shield AI’s first-party social channels, including LinkedIn, X, Instagram, and YouTube.
- Analyze third-party audience and community behavior across platforms such as Reddit, YouTube, and relevant industry forums.
- Build audience segmentation frameworks to better understand priority personas, content interests, channel behaviors, and acquisition opportunities.
- Partner with Social and Communications teams to inform organic content strategy with performance insights and audience intelligence.
- Manage paid-growth levers and budget to accelerate audience acquisition, engagement, and channel-level performance.
- Track and report on audience growth, engagement, conversion, and retention metrics across channels.
- Identify high-potential communities, creators, conversations, and distribution opportunities relevant to Shield AI’s mission and products.
- Develop dashboards, reports, and recommendations that translate data into clear growth actions for Marketing and Communications stakeholders.
- Support testing across creative, copy, targeting, channels, and content formats to improve reach and engagement.
- Monitor platform trends, algorithm changes, and audience behavior shifts to inform channel strategy.
Audience Growth & Analytics
Required qualifications:
- 3+ years of experience in growth marketing, digital marketing analytics, audience development, social analytics, or a related field.
- Experience analyzing performance across social platforms such as LinkedIn, X, Instagram, YouTube, Reddit, or similar communities.
- Familiarity with AI-enabled analytics, content optimization, or marketing workflow tools.
- Strong analytical skills with the ability to translate data into actionable recommendations.
- Experience managing or supporting paid social, paid audience growth, or digital acquisition campaigns.
- Proficiency with analytics, reporting, and dashboarding tools.
- Strong understanding of audience segmentation, channel performance, testing, and growth metrics.
- Excellent communication skills with the ability to present insights clearly to cross-functional stakeholders.
- Strong cross-functional collaborator with the ability to partner effectively with Social, Communications, Creative, and Marketing teams.
Preferred qualifications:
- Experience in aerospace, defense, national security, advanced technology, or B2B technology.
- Experience with social listening, community intelligence, or creator/influencer analysis tools.
- Experience building executive-ready dashboards or recurring performance reporting systems.
Skills Required
- 3+ years of experience in growth marketing, digital marketing analytics, audience development, social analytics, or a related field
- Experience analyzing performance across social platforms such as LinkedIn, X, Instagram, YouTube, Reddit, or similar communities
- Familiarity with AI-enabled analytics, content optimization, or marketing workflow tools
- Strong analytical skills and ability to translate data into actionable recommendations
- Experience managing or supporting paid social, paid audience growth, or digital acquisition campaigns
- Proficiency with analytics, reporting, and dashboarding tools
- Strong understanding of audience segmentation, channel performance, testing, and growth metrics
- Excellent communication skills with ability to present insights clearly to cross-functional stakeholders
- Strong cross-functional collaboration skills with Social, Communications, Creative, and Marketing teams
- Experience in aerospace, defense, national security, advanced technology, or B2B technology
- Experience with social listening, community intelligence, or creator/influencer analysis tools
- Experience building executive-ready dashboards or recurring performance reporting systems
What the Team is Saying
Shield AI Compensation & Benefits Highlights
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Healthcare Strength — Healthcare coverage is described as excellent, with dental/vision and mental‑health support, and ancillary protections like life and disability appearing in benefit summaries. The breadth and perceived affordability of coverage are highlighted as a standout component of the package.
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Parental & Family Support — Paid parental leave is featured alongside enhanced maternity benefits, fertility and childcare support, and onsite resources such as a Mother’s Room. These elements are positioned as competitive and above the minimal baseline for the company’s stage.
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Equity Value & Accessibility — Equity is granted to all full‑time hires, with RSUs, double‑trigger tax timing, and tools to model scenarios (e.g., through Carta Tax). Communications also reference a transition from options to RSUs, reinforcing access and maturity of ownership programs.
Shield AI Insights
What We Do
At Shield AI, you won't wait years to see your work reach the field. You'll build hardware and software that operates in the real world right now, in the hands of the people who depend on it. Hivemind, our AI pilot, has been flying since 2018. It has flown more than 30 platforms, including an F-16, and it now sits under a U.S. Air Force production contract for Collaborative Combat Aircraft. When you write code or shape a system here, you contribute to technology with a proven flight record and a clear production future. V-BAT flies intelligence, surveillance, and reconnaissance missions with an operational record that stretches from Ukraine to the Indo-Pacific. It delivers eyes where they matter most, in the most demanding conditions on earth. The teams behind it watch their work get tested where the stakes are real. X-BAT takes its first flight this year. It's an AI-piloted fighter that needs no runway, built to operate where traditional aircraft can't. Join now and you help shape a program at its earliest, most formative stage. That's the kind of ground-floor work that defines a career. Do the most impactful work of your life, on problems that matter. Autonomy at this level asks a lot of you. You'll take on problems in perception, planning, and control that few teams anywhere are equipped to solve. You'll work across disciplines, from aerospace and robotics to machine learning and systems engineering, alongside people who hold themselves to an exacting standard and expect the same from you. Our mission is clear: protect service members and civilians with intelligent systems. That purpose runs through every decision, every design review, and every deployment. It's why the work here carries a weight you can feel. Ready to join our mission? Explore our open roles and find where you fit.
Why Work With Us
Founded in 2015 by a former Navy SEAL, Shield AI builds AI pilots and uncrewed aircraft. Veterans aren't an afterthought here, they're at every level. It's why the work carries weight: AI pilots and uncrewed aircraft flying real missions, from Ukraine to the Indo-Pacific, protecting service members and civilians.
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Shield AI Teams
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Shield AI Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
