Marketing Manager

About the Role 

We are seeking a proactive, collaborative, and detail-oriented Partner Marketing Specialist to join the Global Partner Marketing, Mid-Market & SMB team. In this role, you will be instrumental in driving partner engagement, brand consistency, and digital self-service by managing core partner branding and discovery tools—including Logo Builder and Partner Locator—overseeing partner-facing web strategy and publishing, and supporting high-impact marketing communications. 

You will uphold visual identity and messaging frameworks for the Cisco 360 Partner Program, manage digital content lifecycles across Cisco.com and partner hubs, and deliver audience-tailored communications that inform, enable, and inspire our global partner ecosystem. 

Key Responsibilities 

1. Partner Tools Operations & Enablement (Logo Builder & Partner Locator) 

• Tool Operations & Maintenance: Serve as the operational lead for core partner digital tools, overseeing day-to-day updates, feature validation, and maintenance for Partner Locator and Logo Builder. 

• User Experience & Feedback Loops: Monitor tool performance, identify friction points in user journeys, and partner with IT and digital transformation teams to prioritize functional enhancements. 

• Partner Enablement & Assets: Develop and maintain user guides, FAQs, instructional one-pagers, and enablement materials to help partners and internal account teams maximize the value of branding and locator tools. 

2. Partner Branding & Visual Identity 

• Brand Governance: Serve as a subject matter expert on Cisco visual identity and partner co-branding guidelines, ensuring partner badges, collateral, and digital assets adhere to global standards. 

• Asset Review & Quality Assurance: Conduct editorial reviews and quality checks on promotional materials, digital banners, and external-facing assets prior to distribution. 

• Co-Branding Guidance: Provide clear guidance and consultation to partners and internal teams regarding proper logo usage, tier badges, and co-branded marketing guidelines. 

3. Web Strategy & Digital Content Management 

• Web Property Governance: Manage, update, and maintain partner program web pages across Cisco.com and partner digital properties, ensuring all information is accurate, well-organized, and accessible. 

• Publishing Workflows (DART): Submit, track, and manage web publishing requests through DART for content updates, new page launches, and site modifications, partnering closely with Web Operations on technical execution and structural changes. 

• Content Lifecycle & Auditing: Conduct regular content audits across published properties to identify and remediate outdated information, broken links, or superseded program guidelines. 

• Launch & Milestone Readiness: Coordinate web release timelines to ensure that program enhancements, policy updates, and major announcements are reflected across digital touchpoints simultaneously. 

4. Marketing Communications & Editorial Governance 

• High-Impact Communications: Write, edit, and curate high-quality marketing communication assets—including partner newsletters, program announcements, executive summaries, digital articles, and promotional collateral. 

• Messaging Consistency: Ensure all partner- and internal-facing communications strictly adhere to approved Cisco 360 Partner Program messaging frameworks, value propositions, and editorial standards. 
  

Who You Are 

You are an experienced marketing professional who blends creative writing and brand stewardship with structured digital execution. You are adept at managing multiple priorities in a dynamic environment, building strong cross-functional relationships, and delivering polished, partner-centric deliverables. 

Minimum Qualifications 

• Education: Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field (or equivalent practical experience). 

• Experience: 3–5 years of experience in marketing communications, partner/channel marketing, digital content management, or a related B2B marketing role. 

• Content & Publishing Platforms: Hands-on experience working within enterprise Content Management Systems (CMS) and digital intake/workflow management systems (e.g., DART, JIRA, or equivalent). 

• Writing & Editorial Skills: Exceptional writing, editing, and proofreading skills with a proven track record of creating compelling content for B2B audiences. 

• Project Coordination: Strong organizational and project management capabilities, with demonstrated ability to manage competing deadlines and cross-functional deliverables with high attention to detail. 
  

Preferred Qualifications 

• Channel & Tech Background: Experience working within the high-tech, SaaS, or networking industry in a channel, partner, or alliance marketing ecosystem. 

• Self-Service Tools: Experience supporting or managing digital self-service tools, such as partner locators, dynamic logo/badge generators, or Digital Asset Management (DAM) platforms. 

• Brand Stewardship: Familiarity with corporate brand governance and co-branding guidelines. 

• Collaboration Tools: Proficiency with enterprise collaboration platforms and Microsoft 365. 

Core Competencies 

• Commitment to Quality: Unwavering attention to detail across written communications and digital experiences. 

• Collaborative Mindset: Strong interpersonal skills to partner effectively across program management, digital operations, and marketing teams. 

• Proactive Problem-Solving: Ability to anticipate content bottlenecks, propose solutions, and maintain project momentum independently. 

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. 

We are Cisco, and our power starts with you. 

Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks.  Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:

• 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees

• 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco

• Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees

• Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)

• 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next

• Additional paid time away may be requested to deal with critical or emergency issues for family members

• Optional 10 paid days per full calendar year to volunteer

For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:

• .75% of incentive target for each 1% of revenue attainment up to 50% of quota;

• 1.5% of incentive target for each 1% of attainment between 50% and 75%;

• 1% of incentive target for each 1% of attainment between 75% and 100%; and

• Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

The applicable full salary ranges for this position, by specific state, are listed below:

New York City Metro Area:

Non-Metro New York state & Washington state:

* For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.

** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.