Marketing Manager

At VicRoads the work you do has real impact. Our work connects people and communities. We keep Victorians moving safely and smoothly today and help them be ready for tomorrow.

VicRoads empowers our people to learn and grow– focusing on impact and innovation. We reflect the diversity of Victoria and foster clever thinking to keep you and the community moving.

VicRoads is progressing too. In August 2022, we started on a new chapter when the Victorian State Government partnered with Aware Super, Australian Retirement Trust, and Macquarie Asset Management to operate registration and licensing services on its behalf.

We work collaboratively with the Victorian State Government to ensure we fulfill regulatory requirements, deliver State projects and safeguard customer data. The Victorian State Government retains sole responsibility for road access, infrastructure and safety.

• Annual salary range: Commensurate with experience

• Employment type: Full Time – Permanent

• Usual work location: 180 Lonsdale Street, CBD / Work from home

About the Opportunity

This is an exciting opportunity to lead marketing outcomes and drive commercial growth for one of VicRoads' most dynamic portfolios. As Marketing Manager, you'll be at the forefront of driving customer adoption, commercial growth and market engagement across Business Plates and a range of products and services that support Victorian motorists and businesses.

Working in a highly visible role, you'll partner closely with Product, Sales and senior business leaders to identify growth opportunities, shape customer strategies and lead initiatives from strategy through to delivery. From developing compelling go-to-market plans and demand generation programs to influencing customer behaviour and digital adoption, you'll have the opportunity to make a tangible impact on both customer outcomes and business performance.

Given the strong connection to the automotive ecosystem, experience within the automotive sector will be highly regarded, particularly across OEMs, fleet management, automotive retail, dealership networks or related mobility and transport services. This experience will provide valuable insight into customer needs, market dynamics and commercial growth opportunities across the Victorian motoring landscape.

If you're energised by growth, inspired by solving complex challenges and motivated by seeing your work deliver measurable results, this role offers the autonomy, influence and scale to make a real difference within an organisation investing in innovation, growth and customer experience transformation.

About You

You're a commercially driven marketing leader who thrives on creating growth opportunities, turning strategy into action and leading and developing team members. You have a strong track record of developing and delivering go-to-market strategies that drive customer acquisition, engagement and commercial success across complex products, services or portfolios.

You enjoy working at the intersection of Marketing, Product and Sales, bringing people together to solve problems, unlock opportunities and deliver results. Confident influencing senior stakeholders, you're comfortable operating autonomously, navigating ambiguity, balancing competing priorities and making evidence-based decisions using customer, behavioural and performance insights.

Experience in the automotive sector is highly regarded, particularly with OEMs, fleet organisations, dealership groups, automotive retail businesses or adjacent industries where customer acquisition, retention and commercial growth are key drivers of success.

Most importantly, you're highly collaborative, outcome-focused and motivated by delivering meaningful business impact in a fast-paced and evolving environment.

Experience and Capabilities

• Developing and delivering successful go-to-market strategies.

• Driving demand generation, customer acquisition and growth.

• Partnering with Sales teams to improve pipeline and conversion.

• Using data and insights to inform strategy and investment decisions.

• Managing complex stakeholder environments and competing priorities.

• Understanding customer journeys, funnels and conversion optimisation.

• Leading and developing direct reports while influencing cross-functional teams to achieve outcomes.

• Experience within the automotive sector is highly regarded, including exposure to OEMs, fleet management, automotive retail, dealership networks or related mobility and transport industries.

Our culture

Innovation powers progress, but it doesn’t come without support. To attract, retain, and develop talented people, we reward initiative and ingenuity, foster collaboration, and offer dynamic career development. At VicRoads, we embrace diversity and inclusion and we’re proud our workforce reflects the community we work for.

What we offer

• Salary packaging, Fitness Passport & discounts to hundreds of retailers

• Opportunities for professional and personal development

• Flexible working arrangements and family-friendly practices, including 16 weeks paid parental leave

How to apply

We encourage applications from people of all genders, backgrounds and communities.If you need any adjustments to our recruitment process or the role itself, please let us know when applying.

Please submit your application via the “Apply” button. Please note applications close Thursday 20th August 2026.

For a copy of the Position Description please email [email protected]  

Unfortunately, applications cannot be accepted via this email.  

VicRoads is required to evidence your right to work in Australia and may ask for your consent to check records maintained by the Department of Immigration and Border Protection as well as records maintained by Victoria Police and VicRoads as part of the selection process. Information provided to VicRoads will be treated in the strictest confidence. Please note that due to legal requirements you must be predominantly located in Australia and for certain roles, predominantly located in Melbourne or Victoria.