Digital Commerce and Trade Marketing Manager

About Us

PZ Cussons builds iconic brands, with sustainability and the wellbeing of our employees and communities everywhere are at the heart of our business model and strategy, captured by our purpose: For Everyone, For life, For Good. We collaborate and truly work together as a team. We hold each other accountable, we set new standards and we trust each other to deliver. We make it fun, with an authentic sense of community.
 

Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Morning Fresh, Radiant, Rafferty's Garden and St Tropez.

Life at PZ Cussons

We're committed to future-proofing our brands, helping our people accelerate their craft, providing the flexibility to perform, and collaborating with intent. Our benefits include:

• Enjoy half day Fridays - every week
• Hybrid working model, with a modern office in Cremorne
• Full access to Linkedin Learning - choose your own learning journey
• Structured career development plans and mentoring programs
• Generous staff discounts on our iconic brands
• Volunteering days - gifted to support our community partner agencies
• An exciting calendar of health, social and wellbeing activities

About the Role

In this newly created role you will stretch across the Marketing and Sales functions within the ANZ business, understanding shopper and brand behaviour in retailer eCommerce environments. You will develop compelling plans that turn traffic, visibility and retail media investment into measurable growth in sales, share and penetration.

This role is responsible for leading digital commerce and trade marketing strategy across the ANZ business, with a strong focus on Coles, Woolworths, Chemist Warehouse, Priceline and Amazon.  It leads the development and execution of our e-commerce strategy and trade activation, working across brand, shopper, digital shelf, customer, retail media and performance marketing.

This is a critical position in ensuring our brands and customer plans win in an increasingly e-commerce led retail landscape, delivering against financial and market share targets.

We’re looking for someone who has 4-6 years experience in digital commerce or e-commerce, ideally in FMCG or a major retailer or media agency, who’s passionate about turning data into direction, insights into action, and strategy into commercial success. In this role, you’ll influence long‑term category growth, lead key customer engagements, and provide critical insights that guide major business decisions.

The key responsibilities for this role include:

Digital Commerce - owning conversion and execution on the digital shelf

• Develop and lead the digital commerce strategy across key retail partners
• Drive online sales, market share, and digital shelf performance across retailer platforms
• Analyse eCommerce data, retailer analytics, and shopper insights to identify growth opportunities and improve ROI
• Set digital shelf standards and optimise content, including images, descriptions, and video
• Drive excellence in product availability, search visibility, pricing, and promotions
• Partner with Sales to embed digital priorities into customer plans and growth strategies
• Develop annual digital commerce plans, forecasts, and investment strategies aligned with customer team budgets
• Support forecasting, availability, and execution across retailer platforms
• Manage agency and technology partners, including Coles 360 and Cartology, to strengthen content, analytics, retail media, and commerce capability

Trade and Retail Media Activation – management of integrated shopper marketing programs

• Partner with Marketing and Sales to define trade activation and retail media strategy by customer and brand, including investment principles and channel roles
• Lead end-to-end retail media planning and activation
• Deliver integrated shopper media plans aligned with brand campaigns and customer commercial priorities
• Manage agencies and partners to deliver best-in-class capability and outcomes
• Establish strong measurement and reporting frameworks to guide future planning

What we're looking for

• Proven experience in digital commerce or e-commerce, ideally in FMCG or a major retailer
• Strong understanding of the retail landscape and key retail media platforms, particularly Coles, Woolworths and Amazon
• Proven track record of delivering digital sales growth, share gains and improved ROI
• Experience integrating digital into broader commercial plans
• Strong understanding of:
  • Digital shelf optimisation
  • Retail media platforms and measurement
• Experience working with cross-functional stakeholders, including Marketing and Sales
• Knowledge of the key data and analytics tools used for performance tracking and optimisation

You will have:

• Strong commercial acumen, linking digital activity to revenue, margin and share growth
• Strategic and structured thinker who turns insight into clear, actionable plans
• Execution-focused, with strong attention to detail and a bias for delivery
• Highly analytical, using data to inform decisions, optimisation and ROI improvement
• Confident communicator, comfortable leading agency and customer meetings
• Effective cross-functional collaborator who aligns Marketing, Sales, Category and partners
• Strong influencing skills, able to align stakeholders without direct authority
• Proactive and forward-looking, continually identifying opportunities in a fast-evolving landscape
• 4-6 years experience working in a similar style role

How to Apply

To submit an application, please click 'apply' and send us a copy of your resume and cover letter. If you’re interested in more information or a confidential chat please reach out via [email protected]

Please note that we review applications as they come in - we encourage you to apply early if you are interested in this opportunity.

Dare to be bold, Discover what’s possible, and Do the incredible.