The Marketing Manager - Life and Diversified (12 month max term contract) is responsible for developing, driving and executing marketing strategies and initiatives for HCF's Life Insurance and diversified product portfolio.
You will work closely with Brand, Media, Digital, Member Marketing and Product teams to deliver integrated marketing campaigns that drive product awareness, consideration and acquisition. You will play a key role in shaping go-to-market strategies, influencing investment decisions and delivering high-quality execution across paid and owned channels.
About you
You're a commercially minded marketer with experience delivering integrated campaigns that drive growth, product consideration and customer acquisition. You thrive in a collaborative environment and enjoy partnering with cross-functional teams to turn strategy into action.
You bring:
- Tertiary qualifications in marketing, communications, advertising or a related discipline
- Experience developing and delivering integrated marketing campaigns across digital and offline channels
- Strong stakeholder management skills and the ability to influence across Brand, Media, Digital and Product teams
- Experience using data, customer insights, testing and performance reporting to optimise marketing effectiveness and drive commercial outcomes
- A results-driven mindset with strong commercial acumen and attention to detail
- Excellent communication, project management and relationship-building skills
- Experience working in regulated environments and managing multiple priorities in a fast-paced setting
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
Flexible working arrangements
50% subsidy on HCF hospital and/or extras cover
Family-friendly certified employer
18 weeks of parental leave for all new parents
Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – [email protected] to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
Skills Required
- Tertiary qualifications in marketing, communications, advertising or related discipline
- Experience developing and delivering integrated marketing campaigns across digital and offline channels
- Strong stakeholder management skills and ability to influence cross-functional teams
- Experience using data, customer insights, testing and performance reporting to optimise marketing effectiveness
- Results-driven mindset with strong commercial acumen and attention to detail
- Excellent communication, project management and relationship-building skills
- Experience working in regulated environments and managing multiple priorities in a fast-paced setting
What We Do
Hospitals Contribution Fund of Australia Limited (trading as HCF) is Australia's largest not-for-profit health fund. It provides a wide range of insurance covers, including private health, travel, life, and pet insurance. The organization focuses on returning a high percentage of premiums as benefits and making healthcare more affordable and accessible for its members.
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