Marketing Intern m/f/d (6-month FTC)

Posted Yesterday
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Düsseldorf, Nordrhein-Westfalen, DEU
In-Office
Internship
Retail • Sports
The Role
Supports brand communications, PR, sports and trade marketing across Germany, Austria, and Benelux. Responsibilities include coordinating samples and marketing materials, maintaining digital assets and image databases, updating partner websites, preparing reports and presentations, supporting events and campaigns, collaborating with agencies and partners, and organizing the showroom. The role is a six-month fixed-term internship for a student with marketing or related studies, strong English, Microsoft Office skills, teamwork, independence, and an interest in sports.
Summary Generated by Built In

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION: 

 

To strengthen our team at the Düsseldorf location, we are looking for an intern (m/f/d) in the field of Marketing to start as soon as possible. 

 

We offer you an interesting and varied role in a young, dynamic, and sporty environment, as well as comprehensive insights into the marketing and sales work of an international sporting goods manufacturer.  

 

You will get to know the exciting product worlds of Athletics and Lifestyle and have the opportunity to actively contribute to diverse projects. Passion for sport and the New Balance brand is always at the center of everything we do.

 

This is for a 6-month fixed term contract position.  


Applications must be submitted in English.

 

MAJOR ACCOUNTABILITIES: 

  • Participation in Brand Communications, PR, Sports Marketing, and Trade Marketing for the markets Germany, Austria, and Benelux. 
  • Supporting the implementation of marketing activities in the categories Running, Football, and Lifestyle. 
  • Independent involvement in regional marketing projects. 
  • Coordination and management of sample handling for media, athletes, partners, and internal stakeholders. 
  • Support in entry and order management of marketing materials and seedings. 
  • Maintenance and administration of the image database and other marketing assets. 
  • Updating and quality assurance of brand presentation on partner websites and online shops. 
  • Creation and preparation of reports, analyses, and presentations. 
  • Support in planning, organizing, and executing events, campaigns, and activations. 
  • Close collaboration with internal teams as well as external agencies, retail partners, and brand ambassadors. 
  • Maintenance and organization of the showroom, including product presentation and inventory management. 

 

REQUIREMENTS FOR SUCCESS: 


  • Advanced Bachelor’s or Master’s studies (at least 4th semester), preferably in Sports Management, Sports Economics, Business Administration, Marketing, Communications, or similar fields. 
  • Good MS Office skills. 
  • Good English skills, spoken and written. 
  • Structured and independent working style. 
  • Great team player. 
  • Strong affinity for sports (Running, Football, Fitness). 

 

Compensation is provided in accordance with the German Minimum Wage Act.   

 

_______________________________________________________________________ 

 

JOB MISSION: 

 

Zur Verstärkung unseres Teams am Standort Düsseldorf suchen wir zum nächstmöglichen Zeitpunkt einen Praktikanten (m/w/d) im Bereich Marketing. 

 

Wir bieten dir eine interessante und abwechslungsreiche Tätigkeit in einem jungen, dynamischen und sportiven Umfeld sowie umfassende Einblicke in die Marketing- und Vertriebsarbeit eines internationalen Sportartikelherstellers.  

 

Du lernst die spannenden Produktwelten Athletik und Lifestyle kennen und erhältst die Möglichkeit, aktiv an vielseitigen Projekten mitzuwirken. Dabei stehen die Leidenschaft für den Sport und die Marke New Balance stets im Mittelpunkt. 

 

Hierbei handelt es sich um eine auf sechs Monate befristete Stelle. 


Bewerbungen müssen auf Englisch eingereicht werden.

 

MAJOR ACCOUNTABILITIES: 

 

  • Mitarbeit in den Bereichen Brand Communications, PR, Sports Marketing und Trade Marketing für die Märkte Deutschland, Österreich und Benelux. 
  • Unterstützung bei der Umsetzung von Marketingaktivitäten in den Kategorien Running, Football und Lifestyle. 
  • Eigenverantwortliche Mitarbeit an regionalen Marketingprojekten. 
  • Koordination und Verwaltung des Sample Managements für Medien, Athleten, Partner und interne Stakeholder. 
  • Unterstützung im Entry- und Order-Management von Marketingmaterialien und Seedings. 
  • Pflege und Verwaltung der Bilddatenbank sowie weiterer Marketing-Assets. 
  • Aktualisierung und Qualitätssicherung des Markenauftritts auf Partner-Websites und Online-Shops. 
  • Erstellung und Aufbereitung von Reports, Analysen und Präsentationen. 
  • Unterstützung bei der Planung, Organisation und Umsetzung von Events, Kampagnen und Aktivierungen. 
  • Enge Zusammenarbeit mit internen Teams sowie externen Agenturen, Handelspartnern und Markenbotschaftern. 
  • Pflege und Organisation des Showrooms inklusive Produktpräsentation und Bestandsmanagement. 

 

REQUIREMENTS FOR SUCCESS: 


  • Fortgeschrittenes Bachelor- oder Masterstudium (mindestens 4. Fachsemester), vorzugsweise in den Bereichen Sportmanagement, Sportökonomie, BWL, Marketing, Kommunikation oder vergleichbaren Studiengängen. 
  • Gute MS-Office Kenntnisse. 
  • Gute Englischkenntnisse in Wort und Schrift. 
  • Strukturierte und selbstständige Arbeitsweise. 
  • Teamfähigkeit. 
  • Ausgeprägte Sportaffinität (Running, Fußball, Fitness). 

Die Vergütung erfolgt im Rahmen des Mindestlohngesetzes.

-


Equal Opportunity Employer:

New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment.  We are an equal opportunity employer and support a culture of diversity and inclusion.

If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.

Skills Required

  • Advanced Bachelor's or Master's studies, at least in the fourth semester, preferably in Sports Management, Sports Economics, Business Administration, Marketing, Communications, or a related field
  • Good Microsoft Office skills
  • Good spoken and written English skills
  • Structured and independent working style
  • Strong teamwork skills
  • Strong affinity for sports, including running, football, or fitness

New Balance Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about New Balance and has not been reviewed or approved by New Balance.

  • Healthcare Strength — Benefits coverage is described as comprehensive, including medical, dental, and vision options alongside wellness resources like health coaching. Fitness reimbursement is also cited as part of the overall health and wellness offering.
  • Retirement Support — Retirement support is positioned as strong, with a 401(k) plan and a company match described as dollar-for-dollar up to a stated contribution level in some locations. Life insurance and disability benefits are also included as part of the broader financial protection package.
  • Leave & Time Off Breadth — Time-off offerings are characterized as generous, with paid holidays, vacation time, and paid sick leave highlighted. Flexible schedules and telecommuting options are also described as supporting work-life balance.

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The Company
HQ: Boston, MA
8,000 Employees
Year Founded: 1906

What We Do

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.

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