The Role
Lead and execute B2B marketing strategy for an AI-driven energy software startup: positioning, demand generation, content and digital marketing, sales alignment, events, brand management, analytics, and competitive research to drive growth and market presence.
Summary Generated by Built In
Sensewaves is a leading startup in the utility and energy transition landscape. Sensewaves build Adaptix.Grid, one of the most innovative AI-powered software solutions for the analysis of the distribution grid. Based in Paris, France, the company is deploying their software with utilities all over the world and recently received for their work with clients in the USA the prestigious Emerging Technology Power Player 2024 award by the Smart Electric Power Alliance (SEPA).
Tasks
_Job_
We are looking for a dynamic Marketing Director to drive Sensewaves' growth and market presence in the energy and AI sectors. In this role, you will develop and execute strategic marketing initiatives, positioning our innovative solutions at the forefront of the industry. You will collaborate closely with sales, creative, product, and leadership teams to shape our brand, generate demand, and engage key stakeholders.
You will evolve and learn in a stimulating international environment, within a fast growing startup. We are looking for people with strong motivation, teamwork and creative skills and a taste for initiative, interested in actively contributing to the energy transition and net zero carbon initiatives. If you have a passion for cutting-edge technology, a track record in B2B marketing, and a strategic mindset, we’d love to hear from you!
_Mission_
Key role within the tech team:
* Develop & Execute Marketing Strategy – Design and implement a comprehensive marketing plan to drive brand awareness, lead generation, and business growth.
* Positioning & Messaging – Define and refine Sensewaves' value proposition, ensuring clear and compelling messaging across all channels.
* Demand Generation & Lead Nurturing – Drive inbound and outbound marketing campaigns to attract and convert prospects into customers.
* Content & Thought Leadership – Oversee the creation of high-impact content (whitepapers, case studies, webinars, blog posts) to establish Sensewaves as an industry leader.
* Market & Competitive Analysis – Monitor industry trends, customer needs, and competitor activities to identify opportunities and adapt strategies
* .Digital & Performance Marketing – Manage digital marketing efforts, including SEO, paid campaigns, and social media engagement, to maximize reach and engagement.
* Sales & Product Collaboration – Work closely with sales and product teams to align marketing efforts with business objectives and customer needs.
* Event & Partner Marketing – Plan and execute participation in industry events, conferences, and strategic partnerships to enhance visibility and networking.
* Brand Management – Ensure consistent and impactful brand presence across all channels and touchpoints.
* Data-Driven Decision Making – Track and analyze key marketing metrics to optimize campaigns and measure success.
Requirements
_Profile and experience_
* University Degree in Digital Marketing or other field (Bachelor or master degree)
* 2 years of experience or more
_Skills:_
* Inbound / Content Marketing Strategy
* CRM & Marketing tools (Hubspot)
* Data driven decision making
* Marketing automation and email marketing
* Social media marketing and advertising
* Search Engine Optimization (SEO)
* Brand management and development
* Microsoft Office / google workspace
* Communication, presentation skills
* Teamwork
* Excellent English skills written and spoken
_Bonus points:_
* Previous work experience in the energy field (much appreciated)
* Fluent in French
* Computer skills (Google Suite)
Benefits
* Flexible Working: Choose to work remotely, from our Paris office, or a hybrid arrangement.
* Competitive Salary: Rewarding package aligned with your experience and market standards.
* Growth and Development: Access to resources and support for continuous professional development.
* Top-of-the-line healthcare company plan
Why Sensewaves:
* Because you will evolve in an enriching, demanding and high tech environment, work with the best tools in top notch projects and forward thinking customers
* Because you will be contributing to solving problems that are simply among the greatest challenges of today, in the crossroad of energy transition and artificial intelligence
* Because you will enjoy a flexible working model, with remote and/or office.
* Because you will be working with the best hardware money can buy.
* Because you will be joining a young and ambitious team sharing knowledge and culture, all about continuously learning and improving.
Tasks
_Job_
We are looking for a dynamic Marketing Director to drive Sensewaves' growth and market presence in the energy and AI sectors. In this role, you will develop and execute strategic marketing initiatives, positioning our innovative solutions at the forefront of the industry. You will collaborate closely with sales, creative, product, and leadership teams to shape our brand, generate demand, and engage key stakeholders.
You will evolve and learn in a stimulating international environment, within a fast growing startup. We are looking for people with strong motivation, teamwork and creative skills and a taste for initiative, interested in actively contributing to the energy transition and net zero carbon initiatives. If you have a passion for cutting-edge technology, a track record in B2B marketing, and a strategic mindset, we’d love to hear from you!
_Mission_
Key role within the tech team:
* Develop & Execute Marketing Strategy – Design and implement a comprehensive marketing plan to drive brand awareness, lead generation, and business growth.
* Positioning & Messaging – Define and refine Sensewaves' value proposition, ensuring clear and compelling messaging across all channels.
* Demand Generation & Lead Nurturing – Drive inbound and outbound marketing campaigns to attract and convert prospects into customers.
* Content & Thought Leadership – Oversee the creation of high-impact content (whitepapers, case studies, webinars, blog posts) to establish Sensewaves as an industry leader.
* Market & Competitive Analysis – Monitor industry trends, customer needs, and competitor activities to identify opportunities and adapt strategies
* .Digital & Performance Marketing – Manage digital marketing efforts, including SEO, paid campaigns, and social media engagement, to maximize reach and engagement.
* Sales & Product Collaboration – Work closely with sales and product teams to align marketing efforts with business objectives and customer needs.
* Event & Partner Marketing – Plan and execute participation in industry events, conferences, and strategic partnerships to enhance visibility and networking.
* Brand Management – Ensure consistent and impactful brand presence across all channels and touchpoints.
* Data-Driven Decision Making – Track and analyze key marketing metrics to optimize campaigns and measure success.
Requirements
_Profile and experience_
* University Degree in Digital Marketing or other field (Bachelor or master degree)
* 2 years of experience or more
_Skills:_
* Inbound / Content Marketing Strategy
* CRM & Marketing tools (Hubspot)
* Data driven decision making
* Marketing automation and email marketing
* Social media marketing and advertising
* Search Engine Optimization (SEO)
* Brand management and development
* Microsoft Office / google workspace
* Communication, presentation skills
* Teamwork
* Excellent English skills written and spoken
_Bonus points:_
* Previous work experience in the energy field (much appreciated)
* Fluent in French
* Computer skills (Google Suite)
Benefits
* Flexible Working: Choose to work remotely, from our Paris office, or a hybrid arrangement.
* Competitive Salary: Rewarding package aligned with your experience and market standards.
* Growth and Development: Access to resources and support for continuous professional development.
* Top-of-the-line healthcare company plan
Why Sensewaves:
* Because you will evolve in an enriching, demanding and high tech environment, work with the best tools in top notch projects and forward thinking customers
* Because you will be contributing to solving problems that are simply among the greatest challenges of today, in the crossroad of energy transition and artificial intelligence
* Because you will enjoy a flexible working model, with remote and/or office.
* Because you will be working with the best hardware money can buy.
* Because you will be joining a young and ambitious team sharing knowledge and culture, all about continuously learning and improving.
Skills Required
- University degree (Bachelor or Master) in Digital Marketing or related field
- 2 years of experience or more
- Inbound / Content Marketing Strategy
- CRM & Marketing tools (HubSpot)
- Data driven decision making
- Marketing automation and email marketing
- Social media marketing and advertising
- Search Engine Optimization (SEO)
- Brand management and development
- Microsoft Office / Google Workspace
- Communication and presentation skills
- Teamwork
- Excellent English skills, written and spoken
- Previous work experience in the energy field
- Fluent in French
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The Company
What We Do
Sensewaves provides an artificial intelligence-powered Internet-of-Things (IoT) analytics platform created to analyze and optimize electricity and energy usage. Based in France, the company helps energy and utilities operators transition from intuition to confident, data-driven decision making. Their solutions include predictive maintenance and asset investment frameworks for the electricity grid, aimed at reducing costs and energy losses while ensuring optimal grid operation.
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