Growth Marketing Director

Reposted 6 Days Ago
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3 Locations
Hybrid
Senior level
eCommerce • Information Technology • Retail • Software
Mirakl is the leading provider of eCommerce software solutions.
The Role
The Growth Marketing Director will design and optimize marketing funnels, lead a team, drive AI-powered demand generation, and manage reporting across EMEA markets.
Summary Generated by Built In

About Mirakl:


Founded in 2012, Mirakl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy.
Today, Mirakl’s operating system combines an enterprise marketplace solution (Mirakl Platform) that enables retailers and B2B organizations to launch, scale, and operate marketplaces and dropship, AI-powered multichannel selling (Mirakl Connect), retail media (Mirakl Ads) and an agentic commerce infrastructure (Mirakl Nexus).
With dual headquarters in Boston and Paris, Mirakl helps a global ecosystem of 450+ marketplaces (B2C and B2B) and a network of over 100k third-party marketplace sellers. Brands like Macy’s, Decathlon, Carrefour, Asos, and Airbus Helicopters use Mirakl to grow their businesses in new and remarkable ways.


For more information, visit www.mirakl.com.


Mirakl in Numbers:

  • 🗓️ Founded in 2012 | Member of French Tech Next40
  • 👥 750+ employees in 9 offices worldwide: Paris, Barcelona, Bordeaux, Boston, London, Munich, New York, Sydney, Tokyo

Our Values:

Working at Mirakl means accelerating your career alongside ambitious, passionate, and supportive colleagues. We're proud of the diversity of backgrounds, perspectives, and experiences that make our teams unique.


Our 5 values guide how we collaborate:

  • 💡 Work Hard Together: Teamwork and collaboration are the foundation of our success
  • 🏆 Get Things Done:  We prioritize action and efficiency for impactful results
  • 🚀 Go Above & Beyond:  We tackle challenges proactively and always aim for excellence
  • 🎓 Succeed Through Expertise: Knowledge sharing and continuous learning are core to our culture
  • 🤝 Satisfy & Empower Clients: We're committed to our clients' success

Growth Marketing Director📍 Munich | London | Paris  1. The Team You'll Join

You'll be part of our EMEA Marketing team led by Hélène Kehren, VP Marketing EMEA. The team consists of 10 professionals covering field marketing and digital marketing across the EMEA region, supporting all business lines within the Mirakl organization. Together, you'll be driving Mirakl's growth by generating demand, building brand presence, and enabling revenue across EMEA markets.

"The team is entering an exciting phase: with the AI transformation, we're looking for someone who can bring true digital-growth expertise and help us build a next-level inbound engine for Mirakl Connect in Europe. You'd be joining a group that's already strong in demand generation, and stepping into the one area where we're ready to push harder, innovate faster, and scale smarter." - Hélène Kehren, VP Marketing EMEA


2. Your Impact
  • Build and own the inbound funnel end-to-end: Design, deploy, and continuously optimize Mirakl Connect's SMB marketing funnel across EMEA,  from traffic acquisition to lead conversion,  with a focus on digital channels
  • Lead and develop a team of three in digital marketing, driving their professional growth and performance
  • Drive AI-powered demand generation: Partner with the AI Strategist and the Mirakl Connect SMB sales team to automate and scale demand generation workflows, reducing manual effort while increasing funnel velocity
  • Own organic visibility and full-funnel performance reporting: Support GEO and SEO initiatives for Mirakl Connect across EMEA markets, and deliver actionable insights through funnel metrics (CPL, acquisition cost, pipeline contribution) to continuously improve performance
  • Align cross-functionally with the global Mirakl Connect Marketing lead, content, sales, and RevOps: Collaborate with key stakeholders of the  marketing team to produce traffic-driving and conversion-optimized assets, and liaise with the Channel Manager and Revenue Operations teams to ensure clean lead processing and structured feedback loops
  • Manage relevant vendor and agency relationships in EMEA

3. What You'll Bring to the Role

Experience

  • 7+ years in growth marketing, performance marketing, or demand generation — ideally in a B2B mid-market SaaS environment
  • Proven track record managing SEO/SEM/GEO, paid social (Meta, LinkedIn, etc.), display, and/or email automation campaigns at scale
  • Previous experience managing a small team or mentoring junior marketers

Skills

  • Digital growth expertise: Hands-on command of inbound funnel mechanics, paid and organic channels, and conversion optimization
  • AI-savvy: Comfortable leveraging AI automation tools to accelerate campaign ideation, audience targeting, copywriting, and performance optimization
  • Analytical mindset: Able to translate data into clear, actionable decisions
  • Cross-functional collaborator: Skilled at navigating and aligning multiple international stakeholders
  • Team player: You collaborate effectively and share best practices to elevate team performance
 4. Tools Used
  • HubSpot
  • Salesforce
  • 6sense, Linkedin, Google, Meta…
  • Google Analytics
5. Languages
  • English: Fluent (C2 level required)
  • French or German: A strong plus

6.  Perks & Benefits
  • 🚇 Public Transport Pass: Reimbursement on your public transport subscription
  • 🏥 Health Insurance: Coverage tailored to individual or family needs
  • 🍽️ Meal Allowance: Monthly meal allowance provided by Mirakl
  • 🏠 Hybrid Setup: 4 days in-office & 1 day remote
  • 🏋️ Gym Allowance: Access to partner gyms and wellness studios
  • 🌴 Paid Time Off: Prorated paid vacation days per calendar year

7. Our Hiring Process

We warmly encourage you to apply to any of our roles, even if you think you're not an exact match.

Please click the "Apply" button to submit your application — this helps us make the best possible assessment and get back to you as quickly as possible.

  1. Introductory Call: A conversation to learn about your background and motivations, and to answer your questions about Mirakl, the team, and the role
  2. Business Interview: Meet the hiring manager to discuss your experience, problem-solving approach, and impact
  3. Values Interviews & use case : Meet with team members from different functions to explore your alignment with our core values and present a real-life scenario
  4. Final Decision & Offer: We consolidate feedback quickly and aim to share decisions without delay — if successful, we'll walk you through the offer details, benefits, and next steps

We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a global leader powering digital transformation for 450+ of the world’s most innovative retailers and B2B organizations.

As part of our recruitment process, Mirakl processes your personal data to review and manage your application and, where appropriate, to consider your profile for future opportunities. You can exercise your data protection rights at any time, and as further detailed in our policies. For more information about how we process your personal data and your rights, please consult our Recruitment Privacy Notice, here in English and here in French. 

We may use Artificial Intelligence (AI) solutions to help streamline our hiring process, including screening applications, analyzing resumes, and assessing responses. While AI helps us work efficiently, all final hiring decisions are made by humans. For more information, visit our AI Guidelines for Candidates and Interviews.

Skills Required

  • 7+ years in growth marketing, performance marketing, or demand generation
  • Proven track record managing SEO/SEM/GEO, paid social, display, and email automation campaigns
  • Previous experience managing a small team or mentoring junior marketers

What the Team is Saying

Nicole Tiberia
Kamal Kirpalani

Mirakl Compensation & Benefits Highlights

  • Leave & Time Off Breadth Paid time off includes 25 vacation days, dedicated sick time, observed holidays, volunteer days, and bereavement leave for U.S. roles.
  • Parental & Family Support Paid parental leave provides extended time for birthing and non‑birthing parents and includes a phased return option at full pay.
  • Healthcare Strength Coverage starts on day one with multiple plan options, company‑paid basic life/AD&D and short/long‑term disability, and access to FSA/HSA programs.

Mirakl Insights

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The Company
HQ: Boston, MA
750 Employees
Year Founded: 2012

What We Do

Since 2012, Mirakl has been pioneering the platform economy, empowering retail and B2B enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media. Mirakl is trusted by Macy’s, Saks, Henry Schein, The Knot, 1800-Flowers, Best Buy, Lowe's, Ulta and 450+ industry-leading businesses worldwide.

Why Work With Us

At Mirakl you will have all the advantages of a start-up environment: innovation, adaptability, autonomy, flexible process, and a real involvement in decision making. Each employee contributes to Mirakl’s success, either as a group or individually, by using their unique skills and working in harmony with our corporate values.

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Mirakl Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Benefit from one remote work day per week, with a fixed in-office team day (Team Day).

Typical time on-site: Not Specified
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HQBoston, MA
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Barcelona, ES
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London, GB
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Munich, GE
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New York, NY
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Paris, FR
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Sydney, New South Wales
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Tokyo, JP
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