The Role
Lead cross-functional Demand Gen, Field Marketing, and GTM Engineering to own pipeline and growth. Build ABM at scale, optimize channel efficiency, run event and regional field programs, own GTM tooling and AI-powered programs, translate ARR goals into quarterly marketing plans, and recruit and develop a high-performing team while reporting to the CMO and partnering with Sales and RevOps.
Summary Generated by Built In
Director of Growth Marketing
Paris Hybrid / Full-time
Fledge
Job Summary
Your main responsibilities will be in 4 key areas:
Demand Generation
Field Marketing
GTM Engineering
Leadership & Strategy
About you:
Nice to Have, but not required
Benefits
How to Apply
🌈 Diversity, Equity, Inclusion and Belonging
ℹ️ Important
Paris Hybrid / Full-time
Fledge
We are a boutique Talent search firm connecting exceptional Talent with the most innovative companies in the AI and software development industries across EMEA. Our clients are among companies with innovative products that have a positive impact on our societies and we present them with a solution model between fine consulting and flexible recruitment process outsourcing :
- Fractional Talent acquisition advisory
- Recruitment operation tools
- On-demand Talent sourcing expertise
Job Summary
This is a high-ownership role at the center of our client's growth story. You'll report directly to the CMO and lead a cross-functional team spanning Demand Generation, Field Marketing, and GTM Engineering: the three functions that together drive pipeline, activate the market, and keep our go-to-market engine running efficiently.
Our client operates internationally. North America is their largest market, but they also have a strong traction in western and northern Europe. You'll work in close alignment with the VP of GTM based in New York, and with their VP of Sales in Paris, sitting at the intersection of marketing strategy and revenue execution.
This is not a role for someone who wants to manage programs at arm's length. You'll be expected to set the direction, build the systems, develop the team, and hold the pipeline number.
Demand Generation
- Own the pipeline engine: set the demand gen strategy across all channels (paid, organic, ABM, PLG-to-enterprise motions) and hold the team accountable to pipeline targets
- Lead ABM at scale: build and refine account-based programs targeting F500 and mid-market enterprise accounts across key verticals, in close partnership with Sales and RevOps
- Drive channel efficiency: continuously optimize spend allocation, CAC, and funnel conversion across paid digital, content syndication, webinars, and direct outreach programs
- Develop the Sales & BDR interface: define how marketing-sourced leads are handed off, nurtured, and followed up, ensuring tight alignment with the BDR team on SLAs and qualification criteria
- Own the event strategy and execution: set the portfolio of events (owned, sponsored, partner-led) that generate pipeline and build brand presence in the US security market, including flagship events like RSA, Black Hat, ISACs, and our client's-hosted practitioner events
- Activate regional GTM: deploy field programs that support territory-level sales goals, from executive dinners and lunch & learns to hands-on security workshops
- Build a community presence: develop relationships with the practitioner communities (DevSecOps, AppSec, IAM) that our client serves, in partnership with the Content and Brand team
- Lead GTM tech stack decisions: in partnership with RevOps, own the tooling layer that powers marketing execution: intent data, enrichment, automation, and attribution infrastructure
- Drive GTM efficiency: identify and eliminate friction in the lead and account journey from first touch to SQL, using data and tooling as force multipliers
- Enable AI-powered GTM programs: leverage the emerging stack of AI-native GTM tools to scale personalization, outreach quality, and campaign velocity
- Own the growth roadmap: translate the company's ARR ambitions into a quarterly marketing plan with clear investments, expected returns, and accountability mechanisms
- Develop the team: manage, coach, and recruit across Demand Gen, Field Marketing, and GTM Engineering; build a team that can scale with the company
- Report to the CMO and executive committee: present pipeline performance, channel effectiveness, and strategic recommendations at the executive level; bring both numbers and judgment to the table
- Operate as a senior GTM partner: work closely with the VP of GTM, Sales leadership, and RevOps to align on targets, account priorities, and quarterly plays
If you think you match at least 70% of these criteria, please apply!
Here's what we consider essential for success in this role:
- 10+ years of experience in B2B marketing, with a meaningful portion in demand generation, growth, or integrated marketing leadership
- Background in the cybersecurity industry, or a closely adjacent technical category
- Proven track record owning pipeline targets: you've had a number, you've hit it, and you can explain how
- Experience managing cross-functional marketing teams, including demand gen and field; bonus if you've managed technical marketers or GTM engineers
- Deep understanding of enterprise GTM motions: multi-touch ABM, sales-marketing alignment, BDR programs, and the full funnel from intent signal to closed deal
- High business acumen: you think in terms of revenue, not activities; you're comfortable in a room with the VP of Sales or CFO
- Hands-on and strategic in equal measure: you can set a six-month roadmap and then roll up your sleeves to unblock a campaign launch the next morning
- Experience marketing to both technical and executive audiences
- Familiarity with AppSec or IAM tooling landscape
- GTM engineering fluency: you've worked directly with tools like Clay, HubSpot, or custom automation stacks
- Prior experience at a company scaling to $100M+ ARR in the enterprise market
- International team management experience
- Top of the market salary
- Equity plan
- Relocation support
- 🏡 Remote policy: hybrid (3 days/week at the office in Paris)
- 📈 Opportunities for career development in the long term
- Etc.
If you are excited about this opportunity and believe you are a great fit for the role, please send your resume and a brief cover letter outlining your experience and what motivates you to join our client.
We are committed to enabling everyone to feel included and valued and trust our partners to do the same. Both the company and its culture are strongest when composed of diverse experiences and backgrounds.
All qualified applicants will receive consideration for employment without regard to age, color, family, gender identity, marital status, national origin, physical or mental disability, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws.
If you have a medical condition or an individual need for an adjustment to our process, and you believe this may affect your ability to be at your best - please let us know so we can talk about how we can best support you and make any adjustments that may be needed.
In case of any doubts or questions, please contact Julien - [email protected]
Skills Required
- 10+ years of experience in B2B marketing
- Background in the cybersecurity industry or a closely adjacent technical category
- Proven track record owning and hitting pipeline targets
- Experience managing cross-functional marketing teams including demand gen and field marketing
- Deep understanding of enterprise GTM motions (multi-touch ABM, sales-marketing alignment, BDR programs, full funnel)
- High business acumen and revenue-focused mindset
- Hands-on and strategic: able to set roadmaps and execute operationally
- Experience marketing to both technical and executive audiences
- Familiarity with AppSec or IAM tooling landscape
- GTM engineering fluency; experience with tools like Clay, HubSpot, or custom automation stacks
- Prior experience at a company scaling to $100M+ ARR in the enterprise market
- International team management experience
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The Company
What We Do
Fledge is the conscious company accelerator, focused on mission-driven for-profit startups addressing the most important problems of the world: poverty, hunger, unemployment, communities, and the environment.
