Match Group is seeking a Senior Director of Brand Marketing to lead brand marketing across our Europe Emerging & Evergreen portfolio. This is a senior regional marketing leadership role for a true 360° brand marketer: someone who can move seamlessly from insight and strategy through to execution, who understands how brand and performance work together to fuel growth, and who can build brands that are culturally relevant, commercially effective, and deeply resonant for the audiences they serve.
Based in Paris, this leader will drive European marketing plans and business performance for key Europe brands, while partnering with broader global teams to ensure consistency in brand positioning, messaging, and standards across markets.
This role is especially critical for Meetic and OurTime / DisonsDemain, two brands with strong foundations and meaningful market presence, each at an important moment of evolution. Success in this role will require the ability to sharpen positioning, strengthen local relevance, create standout campaigns, and connect brand investment to measurable business growth.
What You’ll Do
Lead brand marketing strategy and execution across Europe E&E brands, with primary responsibility for Meetic and OurTime / DisonsDemain.
Build and own annual marketing plans for priority European markets, translating business goals into clear brand and go-to-market strategies.
Define regional priorities, investment choices, and operating plans that support both brand health and commercial performance.
Partner with global and cross-regional counterparts to ensure local plans are aligned to broader brand positioning, messaging frameworks, and strategic direction, without losing market nuance.
Brand Positioning, Campaigns & Creative StewardshipHelp shape and evolve brand positioning, narratives, and campaign strategy for Meetic and OurTime / DisonsDemain, ensuring clarity, distinctiveness, and consistency across touchpoints.
Lead the development of integrated marketing campaigns from brief through launch, optimization, and learning, ensuring the brands come to life through compelling creative work, high-quality execution, and culturally relevant ideas.
Manage an internal Creative team, maintaining a high creative bar and strong brand stewardship across regional campaigns, assets, and activations.
Commercial Impact, Budgeting & MeasurementOwn regional budget allocation and prioritization for key Europe brands, balancing long-term brand building with short-term business needs.
Partner with Growth, Analytics, and Media teams to connect brand work to measurable outcomes and ensure marketing plans are grounded in a clear KPI framework.
Bring a commercially rigorous mindset to decision-making, with a clear view of how brand investment supports awareness, consideration, acquisition, and long-term growth.
Consumer Insight, Product Partnership & Local RelevanceWork closely with Product, Design, and UX partners to ensure the in-app experience delivers on the brand promise for each brand.
Help shape product marketing narratives, launches, and moments that reinforce brand positioning and drive member value.
Act as a strong voice of the consumer in product discussions, bridging brand strategy and product reality—particularly important as both brands evolve.
Team & Cross-Functional LeadershipLead and develop a high-performing marketing team, creating clarity, accountability, and strong cross-functional ways of working.
Align partners across Marketing, Product, Growth, Insights, Creative, Comms, PR, and Media around shared business goals and executional excellence.
Operate as a player-coach: setting a vision, driving impact, and creating an environment of empowerment, creativity, and accountability.
What We’re Looking For
13+ years of experience in brand marketing, ideally in consumer tech, digital products, lifestyle brands, or other fast-moving consumer categories.
Proven experience leading end-to-end brand strategy and execution, from insight and positioning through campaigns, measurement, and growth impact.
Strong creative judgment and a clear point of view on how to build modern, culturally relevant brands that people want to talk about.
A commercially minded, data-literate approach, with comfort making decisions using both qualitative and quantitative inputs.
Demonstrated success leading cross-functional work across brand, product, growth, media, insights, and communications.
Experience leading regional or international marketing in complex, matrixed environments, with the ability to balance consistency and local relevance across markets.
A builder’s mindset: pragmatic, entrepreneurial, and energized by brands in evolution.
Strong people leadership skills, with the ability to coach teams, set a high bar, and drive accountability.
Fluent English is required.
French fluency is strongly preferred.
At Match Group, we build products and brands that help people make meaningful connections. Across E&E, the ambition is to build enduring brands and innovative experiences for every community, lifestyle, and lifestage, combining sharp insight, bold creativity, and disciplined investment to deliver measurable growth.
This role offers the opportunity to shape how some of Europe’s most important dating brands grow in-market, partner closely with senior leadership, and help define what modern, effective regional brand marketing looks like at Match Group.
- Work on products that impact millions, collaborating with global and diverse teams, shaping relationships and connections worldwide.
- Benefit from a healthy work-life balance in a flexible and welcoming environment.
- Enjoy a modern Paris office with a rooftop, close to transport and amenities.
- Access Edenred lunch vouchers, a discounted ClassPass subscription, premium healthcare with WTW, and our Worklife sustainable mobility package.
- Grow through e-learning, conferences, and knowledge-sharing sessions.
- Thrive in a dynamic, agile tech environment with evolving microservices and a culture of knowledge sharing and autonomy.
- Participate in hackathons and drive innovative projects.
- Join regular social events like breakfasts, lunches, and apéros.
- Use our products for free!
Skills Required
- 13+ years of experience in brand marketing
- Proven experience leading end-to-end brand strategy and execution
- Strong creative judgment and ability to build culturally relevant brands
- Commercially minded and data-literate; comfortable using qualitative and quantitative inputs
- Demonstrated success leading cross-functional work across brand, product, growth, media, insights, and communications
- Experience leading regional or international marketing in complex, matrixed environments
- Strong people leadership skills; ability to coach teams, set vision, and drive accountability
- Based in Paris and able to work in-office approximately 3 days per week
- Fluent English
- French fluency
- Experience in consumer tech, digital products, or lifestyle brands (ideal)
- Experience managing an internal Creative team and ensuring high creative standards
Match Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Match Group and has not been reviewed or approved by Match Group.
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Retirement Support — Employer matching on retirement savings and access to an employee stock purchase program are highlighted as standout elements. Feedback suggests this creates strong long-term financial support as part of total rewards.
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Parental & Family Support — Fully paid parental leave, fertility and family-forming support, and childcare resources are emphasized across materials. Feedback suggests these benefits meaningfully support different family needs.
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Leave & Time Off Breadth — Generous PTO, numerous paid holidays, wellness and volunteer time, and other special leave options are consistently described. Feedback suggests the breadth of time-off options helps sustain work-life balance.
Match Group Insights
What We Do
Match Group is home to some of the world’s most popular dating and social discovery apps, including Tinder, Hinge, Match, and more. Match Group’s mission is to spark meaningful connections for every single person worldwide. Our diverse portfolio of apps enables connections across a diverse range of ages, genders, backgrounds, and dating goals. Our services are available in over 40 languages to users all over the world.
Why Work With Us
Match Group is united by a mission to help people find meaningful connections and fight loneliness. We’re not just building products. We’re creating friendships, marriages, and families around the world. Our culture is fueled by purpose, creativity, and a passion for what we can build together.
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