Marketing Director

Wakeo provides a SaaS platform to bring real-time visibility on intercontinental transportation.

Using AI-based technology, we help shippers and logistics providers build a resilient and sustainable supply chain 🌍

We already work with global leaders such as Uniqlo, Michelin, Corteva, Air Liquide, Rhenus or Hartrodt with users in more than 180 countries and we are rapidly growing our network.

And we do not plan to stop there! We raised a total of €30 million with top tier investors like Statkraft Ventures, Promus Ventures, 360 Capital or Techstars to continue our growth journey 🚀
 

• Lead the 360° marketing strategy and a high-pace execution to be a key pillar of Wakeo’s growth engine. By bringing Enterprise SaaS good practices (ABM etc.)
• Have regular interactions with customers to understand their needs and express the value of the Wakeo products. Surf the disruptions with high proactivity. Refine the existing personas and ICPs
• Generate qualified leads in both inbound and outbound motions: with multichannel campaigns such as content, event, website, social media, ads, etc.
• Adopt an AI-first approach to drive efficiency. Leverage and potentially enrich the stack (Hubspot as CRM) to be frontunners
• Position Wakeo’s brand as an innovative leader in the industry through influence (Press Relation, Thought Leadership campaign) and product positioning activities (product/feature launches/updates)
• Work hand-in-hand with the sales and product teams
• Build up your knowledge of the global supply chain. Keep an active watch on competitors to drive differentiation
• Lead the marketing team by setting ambitious goals and enabling the team. Manage the budget to ensure a strong return on investment (ROI)

• You speak both French and English fluently.
• Minimum 7 years of experience with 5 in marketing and some enterprise B2B years. Ideally in a SaaS & international environment. Logistics knowledge is a plus.
• Eager to talk to customers on a consistent basis, to learn about the industry and the product.
• Ability to operate in a fast-paced environment, being entrepreneurial both strategic and hands-on (30/70%).
• AI-friendly to operate with high efficiency.
• Revenue-oriented, willing to achieve ambitious goals with a high autonomy.
• You are a leader with proven management skills. You love working as a team.
• Proactive to surf global supply chain disruptions with a high reactivity.

Wakeo is the perfect company if you want to :

• Live the start-up adventure in a fast-growing environment within a massive industry with almost limitless opportunities.
• Evolve in an international environment, mixing ambition, humility, dynamism and teamwork, where you can feel your impact directly.
• Enjoy teambuilding moments (Wakeo days, seminars…).
• Work in a hybrid way (2 to 3 days a week).
• Benefit from offices in the heart of Paris and Lyon (with Gym access in Paris Office 💪).

• Team Work: Alone you climb to Montmartre, Together we reach the everest 🧗‍♀️
• Ambition: Do not settle for less 🚀
• Learning : Feel confident to explore beyond your comfort zone 💪

Wakeo is actively committed to promoting employment for people with disabilities. For candidates with equivalent qualifications, this position is open to people with disabilities or those in similar circumstances, in accordance with Article L5212-13 of the French Labor Code.