Marketing Director Lead, LEGO Franchises Portfolio

Job Description

Marketing Director Lead, LEGO® Franchises Portfolio

Are you ready to elevate beloved LEGO Franchises and their brick-built products to new heights? Can you transform the excitement of IPs into innovative marketing strategies that resonate with their fans?

Well, then join us as our new Billund-based Marketing Director Lead, Franchises Portfolio!

As the Marketing Director Lead, you will be part of our global toy development team, focusing on a portfolio of 2-3 global brick-built LEGO IP franchises. Your role will include:

• Driving Growth and leading change : Elevate your franchise portfolio to boost consumer sales over the next business plan.

• Innovating Portfolios: Create and inspire innovative product lines that increase desire and purchase intent among target audiences.

• Market Strategies: Develop and implement innovative Go to Market strategies that connect your LEGO portfolio with the IP fandom

• Power up our collaboration with the IP Partners and ensure mutual value creation within our brands, our ecosystem and channels.

• Be an active member of the Global Franchise Leadership Team, participating in key meetings and presentations.

• Lead and inspire your Marketing team, coordinating goals and outputs. You genuinely care about people and want to foster a culture of trust and empowerment where we succeed together.

• Collaborate with internal and external partners to influence product and marketing development.

• Strengthen partnerships with IP collaborators to foster innovation and enhance Go to Market strategies.

• Apply insights from the IP fandom to inform product development and marketing plans.

• Champion insights driven and consumer centric product and marketing development. You are obsessed with getting to know consumers and how we can provide value to them.

• Define product assortment strategies with the Lead Team.

• Ensure a strong global portfolio by connecting with lead markets.

• Oversee the sell-in process and strengthen collaborations with Business Development teams.

• Lead communication campaigns and the development of content strategies.

• Embrace calculated risks and drive meaningful innovation.

• Influence partners and respond to business performance insights.

• Engage with markets to monitor performance and implement global plans.

• Lead initiatives to improve our business model and e-commerce strategies.

The Global Marketing Department is responsible for creating and fostering consumer demand for the LEGO Group by converting consumer, shopper and market insights into compelling & innovative product lines, marketing strategies + campaigns. This role lands in the New Business area and will focus on developing our business within new territories.

This is a key leadership role within one of our businesses with the highest potential!

• Strong Product and Marketing Development experience is essential, with additional toy industry experience and knowledge of the videogame fandom being valuable.

• You have an intuitive understanding of fandom and how LEGO can authentically connect with kids and their culture.

• You understand the toy industry, including development, manufacturing, and distribution, or have a grasp of physical goods businesses.

• As a great leader, you excel in managing diverse partners and fostering positive relationships across the organization.

• You are open-minded, collaborative, and thrive in flexible, dynamic environments, demonstrating persistence and resilience.

• You have a proven track record of driving brand growth, critical thinking, and turning insights into actionable plans.

• You have a keen business sense, analytical skills, and excel in communication and presentation.

• Willingness to travel as needed (approximately 20 days/year).

Build your career brick by brick at the LEGO Group.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.