Marketing Consultant

Posted 23 Days Ago
Be an Early Applicant
Lexington, KY, USA
In-Office
Junior
Digital Media • News + Entertainment
The Role
Sell customized screen-based advertising solutions to local businesses across Central, Southern and Eastern Kentucky. Build and maintain client relationships, identify advertiser needs, prepare presentations, develop new programs to grow revenue, and meet financial goals using digital and broadcast products.
Summary Generated by Built In

Known as the “Horse Capital of the World,” Lexington, Kentucky, offers a rich blend of equine culture, bourbon experiences, a thriving arts community, friendliness, and charm, making it one of the most vibrant cities in the Southeast. 

 

U.S. News and World Report recently named Lexington one of the Top 25 Best Cities that offer the best quality of life, citing education, safety, affordability, and healthcare. U.S. News and World Report also named Lexington one of the Top 10 best small cities in the U.S. Come join a growing team in an exciting Southeastern city.

 

As a local Marketing Consultant in the FOX 56 Sales Department, you will help Central, Southern and Eastern Kentucky businesses realize growth opportunities by introducing them to customized screen-based advertising solutions.  Our cross-screen marketing approach includes, but is not limited to, industry leading digital products such as Amazon advertising solutions, YouTube, all streaming television platforms, targeted automotive products, social media solutions, digital display, custom content opportunities as well as broadcast television on FOX 56.

 

FOX 56, as a FOX affiliate, is home to best-in-class sports, including the NFL, 2026 World Cup, World Series, NASCAR, College Football, College Basketball, Belmont Stakes and much more! FOX 56 is also home to the only morning newscasts that stay local from 5a-10a, providing maximum local exposure to its advertising partners.

Responsibilities include, but are not limited to:

  • Cultivating new relationships and strengthening current relationships with local direct clients while promoting station/company image and perception.
  • Identifying the needs of advertisers and preparing customized sales presentations.
  • Consulting with sales management on opportunities and the specific needs of clients.
  • Curating new programs to maximize revenue from existing clients with a heavy focus on business development.
  • Maintaining a customer-friendly attitude while being dedicated to company requirements and customer needs.
  • Being a results-driven, customer-focused, solution-oriented, aggressive self-starter.
  • Ensuring all financial budget goals are met by using WDKY/Nexstar advertising products to prospect, develop, maintain, and grow your account/revenue base.

Job Requirements:

  • Proficient in computer applications, such as Excel, PowerPoint, Word, etc.
  • Ability to multitask and operate with a sense of urgency.
  • Excellent communication skills.
  • Strong organizational and presentation skills.
  • Confidence to speak with decision makers.
  • Experience in advertising or marketing sales preferred but not required.

Nexstar, Inc. / WDKY-TV is proud to be an Equal Opportunity Employer and Drug Free Workplace.

#LI-Onsite

Skills Required

  • Proficient in computer applications (Excel, PowerPoint, Word)
  • Ability to multitask and operate with a sense of urgency
  • Excellent communication skills
  • Strong organizational and presentation skills
  • Confidence to speak with decision makers
  • Results-driven, customer-focused, solution-oriented, self-starter
  • Experience in advertising or marketing sales

Nexstar Media Group, Inc. Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nexstar Media Group, Inc. and has not been reviewed or approved by Nexstar Media Group, Inc..

  • Healthcare Strength Healthcare is presented as comprehensive, covering medical, dental, vision, behavioral health, and an Employee Assistance Program. Disability and life insurance are also available, with optional protections like accident and critical illness coverage noted.
  • Parental & Family Support Paid parental leave is offered and was expanded to provide up to six weeks of paid time for eligible employees. Family-support resources are complemented by mental‑health and EAP services.
  • Leave & Time Off Breadth Paid time off, sick leave, and standard holidays are provided, with vacation that typically scales with tenure. These programs form part of a conventional large‑employer benefits menu.

Nexstar Media Group, Inc. Insights

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The Company
HQ: Irving, TX
5,001 Employees
Year Founded: 1996

What We Do

Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.

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