Head of Marketing Campaigns - Remote

Reposted One Month Ago
Be an Early Applicant
Hiring Remotely in Italy
Remote
Senior level
Information Technology
The Role
Lead design, execution, and optimization of multi-channel marketing campaigns and automated funnels. Build scalable customer journeys, manage marketing automation (Salesforce/Pardot/Marketing Cloud), run A/B tests and CRO, create performance dashboards, manage budgets, and mentor a global team to drive measurable lead generation and ROI.
Summary Generated by Built In

Hello! 

We’re Wildix, a global leader in Unified Communications & Collaboration as a Service (UCaaS) and we’re on a mission to redefine how businesses connect. Our secure, web-based and AI-powered solutions help companies around the world collaborate smarter, serve customers better and grow stronger — and we want you to help shape what’s next.

About Us…

In 2005, brothers Dimitri and Steve Osler set out to reimagine how businesses communicate, and that vision became Wildix. Today, from our headquarters in Tallinn, Estonia, Wildix is one of the world’s fastest-growing UCaaS companies, with 300+ team members from 15+ nationalities, working across Europe, the UK, the Americas and beyond. We serve businesses in 135+ countries through a partner-first ecosystem, delivering secure, intuitive solutions that keep companies connected, productive and ready for what’s next.

At Wildix, we don’t just build technology, we live it. As a remote-first company, we rely on our own platform every day to collaborate globally and innovate fast. With steady growth and a strong foundation, we offer real opportunities to advance your career as we scale, making an impact in a global team that’s shaping the future of work.

At Wildix, our mission is clear: Empower companies worldwide with seamless communication solutions that drive productivity, efficiency, and growth.

About The Role 

If you're tired of chasing vanity metrics—clicks, pageviews, and "engagement" that never turns into actual revenue—you’ve found your team.
At Wildix, we are hyper-focused on Demand Generation and real business growth. We build pipeline and drive MRR across North America and EMEA.  

We’re hiring a Head of Marketing Campaigns to serve as the master orchestra director for our campaign strategy. You will lead, empower, and inspire an incredible team of 5 multi-disciplinary specialists covering Digital Marketing, Marketing Automation & Lifecycle, and Web Design & Operations.  

Your core mission? Project-manage and execute global and regional multi-touch campaigns that align directly with our company goals and regional growth plans. You won't just run ads; you'll design targeted end-to-end customer journeys—from account-based outreach to high-converting reactivation funnels—delivering qualified leads and potential partners ready for action. 

Forget clicks and pageviews—we’re hiring a Head of Marketing Campaigns to lead our growth engine and turn Demand Gen into real pipeline and MRR.

What You Will Do 

  • Lead and mentor the Digital Marketing, Marketing Automation, and Web Design/Ops teams, turning strategy into global campaigns.
  • Design and orchestrate end-to-end customer journeys that generate leads, attract partners, nurture prospects, and accelerate deals.
  •  Build and scale campaigns across Salesforce, Pardot, Engagement Studio, and Marketing Cloud, creating repeatable global processes.
  • Drive A/B testing, funnel optimization, and AI-powered experimentation to continuously improve campaign performance.
  • Own campaign reporting and Salesforce dashboards, translating ROI, CAC, and conversion data into actionable insights for leadership.
  • Own Digital Marketing and Marketing Automation budgets, optimizing resource allocation to maximize ROI and reduce CAC.

What You Will Bring

  • 8+ years of campaign management and full-funnel marketing experience in IT/Tech or channel-driven environments.
  • Proven ability to orchestrate complex global and regional campaigns, align cross-functional teams, and deliver on time.
  • Strong understanding of MQL-to-SQL conversion, CAC, pipeline performance, and campaign ROI — using data to drive decisions.
  • Hands-on experience with Salesforce, Pardot, Marketing Cloud, and Engagement Studio, with a strong understanding of marketing automation architecture.
  • Experience across marketing automation, lifecycle nurturing, paid channels such as LinkedIn/Google, and landing page/web optimization.
  • A strong testing and CRO mindset, combined with practical use of AI to improve campaign ideation, execution, and performance.
  • Experience managing marketing budgets, forecasting spend, and demonstrating clear ROI.
  • Excellent written and spoken English, with the ability to communicate strategies and insights effectively to global stakeholders.

Bonus Points If You Have

  • Background in a SaaS start-up or scale-up, with a strong understanding of ARR, ROAS, CAC, and LTV.
  • Experience running campaigns across EMEA and North America, with an understanding of regional market dynamics.
  • Experience with 6sense, Demandbase, RollWorks, or similar intent and account-based marketing platforms.



Why You’ll Love It Here

👫 Work with a Supportive, High-Performing Team – We believe in trust, autonomy, and working with bright, passionate individuals who drive real impact.

🌍 A Truly International Workplace – Our diverse and inclusive team ensures you’ll always feel connected and supported, no matter where you are.

🚀 Shape the Future of Global Communication – Be part of a team transforming how businesses operate in an era of remote work and AI-powered collaboration.

💼 Join a Profitable & Stable Company – We’re not a startup experiment, we’re a two decade old success story with sustained profitability, meaning we can back your boldest ideas.

What we offer

🏖️ Generous Time Off – Take the breaks you need to relax, recharge, and come back inspired.

💻 Top-Tier Tech – Love Mac? So do we! We equip our team with the best tools for success.

🚀 Career Growth & Development – We cover certifications and IT conferences to keep you at the top of your game.

💰 Compensation – The total compensation for this role is between €45K and €50K gross per year plus a variable commissions scheme, which will be discussed during the interview process. The final offer will fall within this range, and reflects the candidate’s skills, experience, and work location.

Happy with them? We offer even more! Our Benefits are country-specific, you can ask your recruiter for more information

Interview Process

🤝 Step 1: Initial Screening – A 30-minute conversation with our Talent Team to learn more about your background, experience, and motivation.

🎯 Step 2: Head of Demand Generation Interview – A 60-minute deep dive into your experience, campaign expertise, and approach to demand generation.

💡 Step 3: Demand Generation Manager Interview – A 30-minute conversation with Amy to explore your hands-on experience, collaboration style, and approach to the role.

🚀 Step 4: CMO Interview – A final 15-minute conversation with our CMO to align on your experience, motivation, and overall fit.

We Are Wildix

Wildix is an equal-opportunity employer. We value diversity and welcome all applicants regardless of race, gender, age, religion, or any other characteristic. Everyone is encouraged to apply and is welcome to join our Blue Ecosystem. 

Skills Required

  • 6+ years in marketing campaign management, marketing automation, and funnel design within technology, SaaS, or partner-driven environments
  • Strong expertise in the Salesforce ecosystem, including Pardot, Engagement Studio, and Marketing Cloud
  • Proven experience managing multi-channel campaigns and aligning paid acquisition with lead nurturing and conversion strategies
  • Hands-on experience with A/B testing, conversion rate optimization (CRO), performance analysis, and marketing attribution
  • Experience managing marketing budgets, forecasting investments, and reporting ROI and customer acquisition metrics
  • Experience building scalable customer journeys and nurturing programs across buyer stages
  • Strong leadership and mentoring experience while remaining hands-on to drive execution
  • Fluency in English and experience working in international, cross-functional environments
  • Familiarity with AI-powered marketing tools and a willingness to leverage emerging technologies
  • Experience in SaaS, scale-up, or high-growth environments and familiarity with ARR, CAC, LTV, ROAS
  • Experience managing campaigns across multiple regions, particularly EMEA and North America
  • Experience building omnichannel customer journeys across digital and offline channels
  • Familiarity with ABM and intent platforms (e.g., 6sense, Demandbase, RollWorks)
Am I A Good Fit?
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The Company
HQ: Tallini
322 Employees
Year Founded: 2005

What We Do

The First Sales-Oriented Unified Communications Solution Your communications system can either boost your revenue or create bottlenecks that slow your business down. Turn it into the core of your operations and grow your business, all while saving time and maintaining total security. All in complete comfort, right from your browser. HOW CAN SMALL AND MEDIUM BUSINESSES INCREASE THEIR PRODUCTIVITY? It doesn’t take hours and hours of overtime. By choosing the right UC&C system, companies can improve communications and significantly increase productivity. Since 2005, Wildix has been helping companies grow their businesses through UC&C, by creating the first web-based VoIP PBX UC&C system. The first 100% secure, easy-to-use, professional web-based UC&C system. Wildix is for companies that want to increase their productivity with a secure-by-design tool. ? more business: +52% increase in web sales ? better efficiency: 25% time saved on everyday operations ? 100% security Wildix brings value to companies around the world, with offices in Europe and the United States. The Center for Research and Development in Odessa, Ukraine has been in operation since 2007, deploying and supporting products. Only Wildix helps companies grow with 100% secure products that put the latest technology at their service. #Wildix #unifiedcommunications

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