In this hybrid role based at our Chicago Headquarters, you will execute the development and optimization of automated marketing journeys across the member lifecycle. Design and implement multi-step workflows that drive engagement, retention, and conversion. Translate data into personalized, scalable experiences using marketing automation platforms and knowledge of customer behavior to drive targeted and measurable outcomes.
Responsibilities- Design, build, and optimize automated marketing journeys across email and other channels.
- Develop lifecycle strategies for onboarding, engagement, upsell, and retention.
- Collaborate with cross-functional teams such as product owner, email specialist and audience builder to align journey logic with business goals.
- Manage segmentation, triggers, and personalization logic using dynamic content and behavioral data.
- Monitor performance of journeys and automation flows and identify opportunities for improvement through A/B testing and analytics.
- Ensure data integrity and compliance with privacy regulations (e.g., CAN-SPAM, GDPR).
- Troubleshoot technical issues related to logic, rendering, and deliverability.
- Stay current on marketing automation trends, tools, and best practices.
Bachelors Degree - Marketing, Computer Science or Related - Minimum
Years of Experience:
- 3 years - Marketing, Marketing Automation, Journey Building or related - Minimum
- 6 years - Marketing, Marketing Automation, Journey Building or related
Compensation & Benefits:
Typical hiring range: $67,100 - $94,750 Annually. Actual compensation will be determined using factors such as experience, skills & knowledge.
Additional Compensation: Annual performance bonus
Benefits: Alliant provides a benefits package including health care, vision, dental, and 401k with employer match.
Additional Benefits:
- Work from home up to 3 days a week
- Paid parental leave
- Employee discount programs
- Time off including paid personal and sick days
- 11 paid holidays
- Education reimbursement
*Note that eligibility and cost of benefits can vary depending on the number of regularly scheduled hours, and job status such as regular full-time, regular part-time, or temporary employment.
Adhere to and ensure compliance of all business transactions with policy and process of the Bank Secrecy Act. Ensures compliance with all applicable state and federal laws, company procedures and policies. Maintains integrity and ethics in all actions and conversations with or regarding credit union members and their accounts; complies with Privacy Act directives.
The responsibilities listed do not contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities and activities may change at any time with or without notice.
Top Skills
What the Team is Saying
What We Do
Alliant is unlike any other financial institution — a digital credit union that wows our members. We’re boldly disrupting banking norms to do good for our members, employees and communities.
With over 85 years of history and more than $19 billion in assets, Alliant Credit Union is the largest credit union in Illinois and one of the largest in the U.S.
Our industry-leading financial products, seamless digital experiences and exceptional customer service make banking simpler for our 900,000+ members.
Fully digital, fully human and full of possibility, we work to provide our members with experiences that redefine the financial industry, challenge the status quo and unleash brilliance.
Why Work With Us
Our employees enjoy a hybrid schedule, allowing for flexible remote work and purpose-driven, outcome-focused onsite opportunities. Driven by Alliant's guiding principles and values, employees across all teams build together to provide our members with industry-leading financial products, seamless digital experiences & exceptional customer service.
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Alliant Credit Union Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Alliant offers a purpose-driven, outcome-focused hybrid workplace model.
