Marketing Automation Manager

Posted An Hour Ago
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Hiring Remotely in Mexico City, Ciudad De México, MEX
Remote
Mid level
Cloud • Information Technology • Internet of Things • Machine Learning • Software • Cybersecurity • Infrastructure as a Service (IaaS)
We are shaping the future of digital connectivity the world relies on.
The Role
Lead the execution and optimization of multi-channel marketing campaigns using Adobe Marketo Engage. Build email campaigns, nurture programs, customer journeys, audience segments, and personalization strategies. Translate business needs into automated solutions, monitor campaign performance, troubleshoot issues, and coordinate processes between Marketo and Salesforce. Collaborate with marketing, sales, analytics, and global stakeholders to improve lead generation, engagement, and campaign delivery.
Summary Generated by Built In
Join our Team
About this opportunity
Join Ericsson's Marketing & Communications Hub, our global in-house agency, as a Marketing Automation Campaign Manager. In this role, you will lead the execution and optimization of multi-channel marketing campaigns using Adobe Marketo Engage, helping drive engagement, lead generation, and business impact across the Americas region. You will work closely with marketing, sales, analytics, and other stakeholders in a fast-paced, international environment.
What you will do
  • Execute and optimize end-to-end marketing campaigns using Marketo.
  • Build and manage email campaigns, nurture programs, and customer journeys.
  • Translate business requirements into automated marketing solutions.
  • Support audience segmentation, lead nurturing, and personalization strategies.
  • Monitor campaign performance and recommend improvements.
  • Collaborate with global stakeholders and provide campaign guidance.
  • Manage campaign processes between Marketo and Salesforce.
  • Troubleshoot campaign issues and ensure delivery excellence.

The skills you bring
  • 2-4 years of hands-on experience with Adobe Marketo Engage.
  • Strong background in marketing automation and campaign management.
  • Experience with lead nurturing, segmentation, email marketing, and campaign optimization.
  • Ability to manage multiple projects simultaneously and work independently.
  • Strong stakeholder management and communication skills.
  • Fluent English, both written and spoken (mandatory)
  • Experience with Salesforce CRM is a plus.
  • Marketo certification is an advantage

Important: Please ensure your CV is submitted in English.
Why join Ericsson?At Ericsson, you'll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what's possible. To build solutions never seen before to some of the world's toughest problems. You'll be challenged, but you won't be alone. You'll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.
What happens once you apply? Click Here to find all you need to know about what our typical hiring process looks like.Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we champion it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity Employer. learn more.
Primary country and city: Mexico (MX) || Mexico City
Req ID: 789075

Skills Required

  • 2–4 years of hands-on experience with Adobe Marketo Engage
  • Strong background in marketing automation and campaign management
  • Experience with lead nurturing, segmentation, email marketing, and campaign optimization
  • Ability to manage multiple projects simultaneously and work independently
  • Strong stakeholder management and communication skills
  • Fluent English, written and spoken
  • Experience with Salesforce CRM
  • Marketo certification

What the Team is Saying

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Ericsson Compensation & Benefits Highlights

  • Healthcare Strength Health coverage options are described as broad, with multiple medical plan choices (often three) plus dental and mental health resources. U.S. materials also reference PPO and HDHP options, and some teams contribute to HSAs.
  • Retirement Support U.S. postings outline a 401(k) with an automatic 3% company contribution plus matching that reaches 4% when employees contribute 5%. This combination is repeatedly listed in role postings and characterized as strong for the sector.
  • Parental & Family Support U.S. job descriptions frequently cite up to 16 weeks paid maternity leave and 6 weeks paid parental/adoption leave at 100% pay. These benefits are positioned as exceeding many U.S. corporate policies.

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The Company
HQ: Stockholm
88,000 Employees
Year Founded: 1876

What We Do

Ericsson builds the digital connectivity the world relies on. Our technology underpins the mobile networks, platforms, and systems that billions of people, businesses, and societies depend on every day. We are a global leader in communications technology, delivering mobile network infrastructure, cloud software, and wireless connectivity solutions for service providers and enterprises worldwide. Our networks support connectivity across 180+ countries, helping power everyday communication as well as critical digital services at global scale. Connectivity has evolved far beyond consumer mobile use. Today, nearly 80% of the world’s population accesses the internet via mobile networks, and Ericsson is helping shape what comes next. We are advancing 5G and 5G Advanced, developing network APIs that open connectivity to the global developer ecosystem, and applying automation and AI to make networks more intelligent, efficient, and resilient. Ericsson was the first company to launch live 5G networks on five continents, and our 5G platform is now commercially live in 150+ networks across 60+ countries. We also support more than 36,000 enterprise customers, enabling secure, high-performance connectivity for industries such as manufacturing, aviation, logistics, utilities, and public safety, where reliability and performance are mission critical. Innovation is central to how we work. Ericsson has approximately 28,000 employees in research and development, backed by one of the strongest intellectual property portfolios in the industry with 60,000+ granted patents. Our engineers, researchers, and technologists work across 100+ global R&D sites, helping define how networks evolve and how digital infrastructure is built for the long term. As the world moves toward a mobile-first, AI-powered, and cloud-driven future, connectivity becomes the foundation for digital transformation across every industry. Ericsson is building that foundation, shaping the future of digital connectivity through technology that operates at global scale and supports real-world impact, today and for what comes next.

Why Work With Us

Ericsson is a place for people who want to work on technology that powers everyday life. You’ll contribute to large-scale systems used every day, tackle complex challenges in live environments, and keep developing your skills and career in your own vision.

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Ericsson Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Ericsson adopts a hybrid work model globally because we know balance matters. Sometimes things are better in real life. Other times we can be more productive at home. Our hybrid approach gives you the best of both worlds.

Typical time on-site: Flexible
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