About The Role
- Build dashboards and reports to track campaign performance across channels (paid media, ABM, email automation, events, web).
- Develop attribution models (single- and multi-touch) to measure marketing’s influence on pipeline and revenue.
- Analyze funnel health (lead → MQL → SQL → closed-won) and identify optimization opportunities.
- Partner with demand gen to surface the most efficient campaigns, channels, and conversion paths.
- Use AI/ML-powered analytics to identify predictive insights such as churn risk or next-best-action triggers.
- Track feature adoption, product usage, and retention drivers to inform product marketing.
- Analyze customer behavior, industry trends, and competitor activity to sharpen GTM strategies.
- Refine ICPs, IAPs, and personas using firmographic, behavioral, and engagement data.
- Recommend new tools and methods to strengthen reporting, enrichment, and segmentation.
- Promote a test-and-learn culture through structured experimentation.
- 2–4+ years of marketing analytics experience, preferably in SaaS. Familiarity with B2B AI or legal tech markets a plus.
- Strong understanding of marketing funnel metrics, attribution models, and campaign ROI.
- Hands-on expertise with HubSpot, GA4, Looker/Tableau/Power BI.
- Working knowledge of relational table structures (joins, aggregations, lookups) to ensure accurate reporting across objects.
- Comfort with AI-enabled analytics or predictive modeling preferred.
- Excellent data storytelling skills — ability to distill complex findings into actionable insights for stakeholders.
- Experience working with an early-stage series A start-up company.
- Understanding legal tech and AI.
Compensation
- Refer you to external websites to apply
- Conduct interviews over email, chat platforms, or messaging apps
- Ask you to provide payment or purchase equipment
- Request personal or financial information such as your mailing address, social security number, credit card numbers, or banking information during the application process
- [email protected]
- [email protected]
- Any email address ending in @gmail.com, @yahoo.com, or other free email services
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What We Do
GC AI is the leading legal AI platform built specifically for in-house teams to solve the high-precision workflows they face every day. With powerful features like Easy Prompt™, Exact Quote™ citations, and native Microsoft Word integration, GC AI enables legal professionals to be strategic business partners through faster and more accurate drafting, reviewing, researching, and redlining. Purpose-built for sensitive, high-stakes matters, the platform leverages five large language models while maintaining enterprise-grade security as a SOC 2 Type II certified provider that never uses confidential data for training. Founded by three-time General Counsel Cecilia Ziniti and AI engineer Bardia Pourvakil, GC AI is trusted by over 1,600 legal teams globally, including brands like News Corp, Skims, TIME Inc., Liquid Death, and Vercel. Discover the difference of becoming an AI-powered lawyer. Try it free or book a demo at gc.ai.
Why Work With Us
GC AI offers a rare opportunity to join a high-growth category leader at the intersection of generative AI and deep legal expertise. Our culture is defined by a "1% better every day" philosophy, favoring curious, customer-obsessed builders who thrive in a high-ownership environment where they can see the immediate impact of their work.
GC AI Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Many roles are eligible for remote work in the U.S. and Canada. For folks who live within 50 miles of our San Mateo, CA, or Provo, UT offices, we value in-person collaboration and work in the office on Tuesday, Wednesday, and Thursday.