The Role
The Marketing Analyst will analyze marketing data to provide insights that impact revenue and strategy, building dashboards, attribution models, and optimizing marketing funnels.
Summary Generated by Built In
GC AI is the fastest-growing and most trusted legal AI platform for in-house legal teams. We're building the future of legal work, and we're doing it fast. You'll join at a pivotal moment—when decisions matter, impact is immediate, and the runway to shape your career is wide open. We’re a high-performing team where you'll have real ownership and influence from day one.
More than 1,300 companies use GC AI to drive their business forward, including 150+ public companies, 25+ unicorns, and brands such as News Corp, Miro, Bass Pro Shops, Snyk, Skims, Liquid Death, Vercel, Zscaler, and TIME.
We've 10x'd revenue in 12 months, raised a $60 million Series B ($555 million valuation), and are growing faster than ever. We are backed by incredible investors, including Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel.
If you thrive when the stakes are high and the path isn't paved, you'll love it here. Our six guiding principles are: 1% better every day, customer obsession, ship today, find a way, care deeply, and own it completely. Come shape the future of legal work with us.
LocationWe are hiring for this role to be based in the United States or Canada. This is a remote role unless you fall within the following parameters. If you live within approximately 50 miles of our San Mateo, CA or Provo, UT office, the position follows a hybrid schedule with in-office days on Mondays, Wednesdays, and Fridays.
About The Role
The Marketing Analyst is a key player in GC.AI’s growth engine. You’ll translate marketing data into actionable insights that directly impact pipeline, revenue, and go-to-market strategy. The role requires both analytical rigor and storytelling — bringing clarity to what’s working, what’s not, and what to do next.
You’ll work cross-functionally with demand gen, product marketing, sales, and engineering, and you’ll have a direct hand in shaping how the company measures growth, optimizes the funnel, and positions itself in the fast-emerging legal AI category.
Legal teams today are drowning in work. Our platform changes that, but only if we build it right. As a Design Engineer, you'll be crafting the visual systems and interactions that make sophisticated legal work feel simple and intuitive. Your work won't just look good - it will fundamentally change how legal teams operate, making their work faster, smarter, and more impactful.
- Build dashboards and reports to track campaign performance across channels (paid media, ABM, email automation, events, web).
- Develop attribution models (single- and multi-touch) to measure marketing’s influence on pipeline and revenue.
- Analyze funnel health (lead → MQL → SQL → closed-won) and identify optimization opportunities.
- Partner with demand gen to surface the most efficient campaigns, channels, and conversion paths.
- Use AI/ML-powered analytics to identify predictive insights such as churn risk or next-best-action triggers.
- Track feature adoption, product usage, and retention drivers to inform product marketing.
- Analyze customer behavior, industry trends, and competitor activity to sharpen GTM strategies.
- Refine ICPs, IAPs, and personas using firmographic, behavioral, and engagement data.
- Recommend new tools and methods to strengthen reporting, enrichment, and segmentation.
- Promote a test-and-learn culture through structured experimentation.
- 2–4+ years of marketing analytics experience, preferably in SaaS. Familiarity with B2B AI or legal tech markets a plus.
- Strong understanding of marketing funnel metrics, attribution models, and campaign ROI.
- Hands-on expertise with HubSpot, GA4, Looker/Tableau/Power BI.
- Working knowledge of relational table structures (joins, aggregations, lookups) to ensure accurate reporting across objects.
- Comfort with AI-enabled analytics or predictive modeling preferred.
- Excellent data storytelling skills — ability to distill complex findings into actionable insights for stakeholders.
- Experience working with an early-stage series A start-up company.
- Understanding legal tech and AI.
We’re building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren’t perfectly clear. If you need structure and consensus to do your best work, this isn’t the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We’re excited to meet you.
Compensation
GC AI's compensation package includes a competitive base salary benchmarked against real-time market data, as well as equity for all full-time roles. We also offer exceptional benefits, as well as commission plans for applicable roles. Our US-based compensation range for this role is $85,000 – $110,000. Actual pay is determined by skills, qualifications, experience, location, market demand, and other factors.
These compensation bands are just the starting point. After someone joins and proves they’re and exceptional performer, we adjust quickly to ensure their compensation aligns with their impact.
Equal Opportunity Employment
GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. #LI-GCAI
Fraud Notice to GC AI Applicants
To protect yourself against phishing and recruitment fraud, please note that GC AI only accepts job applications through our official careers page at https://gc.ai/careers and through sponsored jobs on LinkedIn. All legitimate communication from our team regarding job opportunities will come from a GC AI team member with a @gc.ai or @getgc.ai email address.
GC AI will never:
- Refer you to external websites to apply
- Conduct interviews over email, chat platforms, or messaging apps
- Ask you to provide payment or purchase equipment
- Request personal or financial information such as your mailing address, social security number, credit card numbers, or banking information during the application process
Examples of fraudulent email addresses:
- [email protected]
- [email protected]
- Any email address ending in @gmail.com, @yahoo.com, or other free email services
If you are contacted by someone claiming to be from GC AI via an unofficial channel or from a suspicious email address, please do not share any information. Mark the communication as "phishing" or "spam" and do not respond.
Top Skills
AI
Ga4
Hubspot
Looker
Ml
Power BI
Tableau
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The Company
What We Do
GC AI is the legal AI platform built for in-house teams that solves the workflows in-house lawyers and legal professionals face every day. With powerful tools like Easy Prompt and Exact Quote, you can be the legal hero your team needs with faster and more accurate drafting, reviewing, researching, and redlining. GC AI is built for in-house legal work, gets to know you and your company over time, uses 5 large language models under the hood, and is private, secure and compliant. GC AI is SOC 2 Type II certified, built with enterprise-grade security, and never uses your confidential data for training. Founded by a three-time General Counsel and former Morrison & Foerster litigator, GC AI is trusted by over 500 legal teams worldwide, including Webflow, CDW, Vercel, Liquid Death, Kenneth Cole, Eventbrite, SurveyMonkey, Tipalti, and other high-growth global brands. See the difference that becoming an AI-powered lawyer can make. Try it free or get a demo at gc.ai.
