The Role
The Product Marketing Manager will lead product launches, develop market positioning, create enablement materials, and analyze customer insights to drive adoption and expansion for GC AI's legal AI platform, ensuring messaging clarity across all channels.
Summary Generated by Built In
GC AI is the fastest-growing and most trusted legal AI platform for in-house legal teams. We're building the future of legal work, and we're doing it fast. You'll join at a pivotal moment—when decisions matter, impact is immediate, and the runway to shape your career is wide open. We’re a high-performing team where you'll have real ownership and influence from day one.
More than 1,500 companies use GC AI to drive their business forward, including 150+ public companies, 25+ unicorns, and brands such as News Corp, Miro, Bass Pro Shops, Snyk, Skims, Liquid Death, Vercel, Zscaler, and TIME.
We've 10x'd revenue in 12 months, raised a $60 million Series B ($555 million valuation), and are growing faster than ever. We are backed by incredible investors, including Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel.
If you thrive when the stakes are high and the path isn't paved, you'll love it here. Our six guiding principles are: 1% better every day, customer obsession, ship today, find a way, care deeply, and own it completely. Come shape the future of legal work with us.
LocationWe are hiring for this role to be based in the United States or Canada. This is a remote role unless you fall within the following parameters. If you live within approximately 50 miles of our San Mateo, CA or Provo, UT office, the position follows a hybrid schedule with in-office days on Mondays, Wednesdays, and Fridays.
GC AI is expanding quickly across new workflows, product tiers, and customer segments. We need a Product Marketing Manager who can help translate our rapidly moving product into clear, differentiated market stories, and make sure customers, prospects, and internal teams understand the value.
You’ll support the Head of Product Marketing in shaping positioning, running launches, building enablement, and surfacing customer insight that influences roadmap direction. You’ll work across Product, Sales, Customer Success, RevOps, Content, and Growth to ensure GC AI shows up with clarity and credibility in every part of our go-to-market motion.
This is a hands-on role. You’ll own real deliverables, talk to real customers, and help define how in-house teams experience Legal AI.
- Lead end-to-end product and feature launches, from messaging to GTM readiness
- Develop segment-specific value propositions (Individual, Team, Enterprise)
- Translate complex legal + AI capabilities into clear, accurate, and compelling messaging
- Own positioning and narrative, including differentiators and workflow storytelling
- Ensure consistent messaging across website, product, and sales materials
- Partner on pricing, packaging, segmentation, and ICP refinement using customer insights
- Build and maintain Sales & CS enablement (talk tracks, competitive briefs, training, and materials)
- Drive customer and competitive intelligence (interviews, win/loss analysis, market tracking)
- Support adoption and expansion through lifecycle messaging, in-product education, and customer proof points
- Measure performance and continuously iterate on messaging, launches, and GTM strategy
- 5-7 years of B2B product marketing experience with clear results
- Experience marketing technical or AI-driven products; legal or regulated audiences a plus
- Ability to simplify complex workflows and technical concepts without losing accuracy
- Strong writing, editing, and storytelling skills
- Experience building enablement and content assets from scratch
- Strong project management and cross-functional partnership skills
- Data-aware; comfortable using usage data, funnel metrics, and competitive insight
- Comfortable operating in a fast-moving, high-growth environment
- High ownership, strong follow-through, low ego
We’re building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren’t perfectly clear. If you need structure and consensus to do your best work, this isn’t the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We’re excited to meet you.
Compensation
GC AI's compensation package includes a competitive base salary benchmarked against real-time market data, as well as equity for all full-time roles. We also offer exceptional benefits, as well as commission plans for applicable roles. Our US-based compensation range for this role is $140,000 – $165,000. Actual pay is determined by skills, qualifications, experience, location, market demand, and other factors.
These compensation bands are just the starting point. After someone joins and proves they’re and exceptional performer, we adjust quickly to ensure their compensation aligns with their impact.
Equal Opportunity Employment
GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. #LI-GCAI
Fraud Notice to GC AI Applicants
To protect yourself against phishing and recruitment fraud, please note that GC AI only accepts job applications through our official careers page at https://gc.ai/careers and through sponsored jobs on LinkedIn. All legitimate communication from our team regarding job opportunities will come from a GC AI team member with a @gc.ai or @getgc.ai email address.
GC AI will never:
- Refer you to external websites to apply
- Conduct interviews over email, chat platforms, or messaging apps
- Ask you to provide payment or purchase equipment
- Request personal or financial information such as your mailing address, social security number, credit card numbers, or banking information during the application process
Examples of fraudulent email addresses:
- [email protected]
- [email protected]
- Any email address ending in @gmail.com, @yahoo.com, or other free email services
If you are contacted by someone claiming to be from GC AI via an unofficial channel or from a suspicious email address, please do not share any information. Mark the communication as "phishing" or "spam" and do not respond.
Skills Required
- 5-7 years of B2B product marketing experience
- Experience marketing AI-driven products
- Strong writing, editing, and storytelling skills
- Experience building enablement and content assets
- Strong project management skills
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The Company
What We Do
GC AI is the leading legal AI platform built specifically for in-house teams to solve the high-precision workflows they face every day. With powerful features like Easy Prompt™, Exact Quote™ citations, and native Microsoft Word integration, GC AI enables legal professionals to be strategic business partners through faster and more accurate drafting, reviewing, researching, and redlining. Purpose-built for sensitive, high-stakes matters, the platform leverages five large language models while maintaining enterprise-grade security as a SOC 2 Type II certified provider that never uses confidential data for training. Founded by three-time General Counsel Cecilia Ziniti and AI engineer Bardia Pourvakil, GC AI is trusted by over 1,600 legal teams globally, including brands like News Corp, Skims, TIME Inc., Liquid Death, and Vercel. Discover the difference of becoming an AI-powered lawyer. Try it free or book a demo at gc.ai.
Why Work With Us
GC AI offers a rare opportunity to join a high-growth category leader at the intersection of generative AI and deep legal expertise. Our culture is defined by a "1% better every day" philosophy, favoring curious, customer-obsessed builders who thrive in a high-ownership environment where they can see the immediate impact of their work.
GC AI Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Many roles are eligible for remote work in the U.S. and Canada. For folks who live within 50 miles of our San Mateo, CA, or Provo, UT offices, we value in-person collaboration and work in the office on Tuesday, Wednesday, and Thursday.
Typical time on-site:
3 days a week
