- Own end-to-end demand generation and lead generation across Email, LinkedIn, SEO, ABM, webinars, content and digital campaigns.
- Build targeted campaigns for Data, Power BI, Microsoft Fabric, Snowflake, Databricks, AI/ML and Analytics services.
- Identify ICPs, target accounts and decision-makers across global markets.
- Create compelling business-focused messaging and content from technical solutions.
- Work closely with Sales, Presales and Data Practice to convert campaigns into qualified opportunities.
- Manage lead nurturing, campaign optimization and marketing automation.
- Track MQLs, SQLs, conversion rates and pipeline contribution and continuously improve campaign performance.
- Research market trends, competitors and new opportunities to strengthen Beyond Key’s positioning.
- 8 -10+ years of B2B technology/IT services marketing experience.
- Proven experience in lead generation and demand generation, preferably for Data/BI/Analytics services.
- Strong understanding of global B2B markets, especially North America and Europe.
- Hands-on experience with CRM, marketing automation, LinkedIn, email marketing and sales intelligence tools.
- Ability to understand technical offerings and convert them into business-value-driven campaigns and messaging.
- Strong communication, content creation, analytical and stakeholder-management skills.
- Most importantly, a results-oriented marketer who can independently generate quality leads and contribute to revenue growth.
Skills Required
- 8–10+ years of B2B technology or IT services marketing experience
- Proven lead generation and demand generation experience, preferably for Data, BI, or Analytics services
- Strong understanding of global B2B markets, especially North America and Europe
- Hands-on experience with CRM, marketing automation, LinkedIn, email marketing, and sales intelligence tools
- Ability to translate technical offerings into business-value-driven campaigns and messaging
- Strong communication, content creation, analytical, and stakeholder-management skills
- MBA or PGDM in Marketing, Business Administration, Communications, or a related field
What We Do
Our Journey of Growth, Trust, and Purpose. Two decades ago, Beyond Key started with a vision not just to solve business problems with technology, but to create lasting impact. Since day one, we’ve believed in genuine partnerships and consulting approach. We listen deeply, understand needs, and craft meaningful, lasting solutions. Over time, this belief has become a promise to be more than a service provider, to be a trusted ally in your growth journey. Today, we serve clients across industries and geographies, offering a diverse range of services including: – Business Intelligence, Data Services and Analytics – Microsoft 365 and SharePoint and Intranet Solutions – Dynamics 365 Services – Cloud Consulting & Implementation – AI & Automation – Custom Software Development Innovation at Beyond Key isn’t about trends, it’s about adding real value. Whether streamlining workflows or enabling smarter collaboration, we bring the same dedication to every engagement, large or small. Our strength lies in our people. We’ve built a culture rooted in support, growth, and purpose. Repeatedly recognized as a Great Place to Work, our team reflects a shared spirit of curiosity, care, and collaboration. We’re also proud of recognitions like Inc.’s Power Partner, Great Place to Work Certified for six times and our SOC 2 Type II certification, proof of our commitment to secure, reliable, and monitored data practices. As we look ahead, our core values of team oriented, trust & respect, passion and focus continue to guide us. In a world of constant change, our promise remains the same: to move forward with you, building better ways to work, grow, and succeed together.
