Manager - International Marketing

Posted Yesterday
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Noida, Gautam Buddha Nagar, Uttar Pradesh, IND
In-Office
Senior level
Energy • Appliances • Industrial • Manufacturing
The Role
Lead international market identification and business development across Middle East and Africa. Acquire and grow customers, strengthen channels and secondary sales, prepare budgets and forecasts, conduct market and competitor analysis, support product approvals with cross-functional teams, and develop/execute international marketing strategies to expand market share.
Summary Generated by Built In

The Manager - International Marketing will be responsible for developing and identify new markets and business opportunities. 

This role demands a strategic mindset and a deep understanding of international business dynamics to navigate the complexities of global expansion.

Preference - Knowledge of Arabic Language to communicate with customers based at Iraq, Lebanon etc.

Responsibilities
  • Identify new markets and business opportunities in overseas regions.
  • Acquire new customers and expand the company’s international presence.
  • Focus on Retail, Project, and Utility business development and to strengthen the channel business by launching schemes, focus on secondary sales.
  • Strengthen and grow existing customer relationships.
  • Prepare sales budgets, forecasts, and market analysis reports.
  • Conduct market research and competitor analysis.
  • Provide business support to the Zonal Head.
  • Collaborate with R&D, Marketing, and Purchase teams for product development, approvals, and testing. implementing strategies to expand NEDS' presence and market share in international markets, with a particular focus on the Middle East and Africa.

    This role is crucial for identifying new business opportunities, building strong relationships with international clients, and driving sustainable growth for the company. Develop and execute international marketing plans to achieve business goals and objectives.

Qualifications
  • Engineer / MBA in - International Business, or a related field.
  • Minimum 5 years of experience in international Sales /marketing, with a proven track record of success.
  • Strong understanding of the Middle East and African markets, including cultural nuances and business practices.
  • Knowledge of Arabic Language to communicate with customers based at Iraq, Lebanon etc.
  • Excellent communication and interpersonal skills, with the ability to build and maintain relationships.
  • Proficiency in digital marketing tools and techniques, including SEO, SEM, and social media platforms.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Creative thinker with the ability to develop innovative marketing strategies and campaigns.
  • Strong project management skills and the ability to work independently and manage multiple projects simultaneously.
  • Fluency in English is required.
  • Ability to travel internationally for business purposes as needed.

Skills Required

  • Engineering degree or MBA in International Business or related field
  • Minimum 5 years experience in international sales/marketing with proven track record
  • Strong understanding of Middle East and African markets and cultural business practices
  • Knowledge of Arabic language to communicate with customers (Iraq, Lebanon etc.)
  • Fluency in English
  • Proficiency in digital marketing tools and techniques, including SEO, SEM, and social media platforms
  • Excellent communication and interpersonal skills
  • Analytical mindset and ability to make data-driven decisions
  • Creative marketing strategy and campaign development skills
  • Strong project management skills and ability to manage multiple projects independently
  • Ability to travel internationally for business purposes as needed
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The Company
38,000 Employees
Year Founded: 1865

What We Do

Legrand is a global specialist in electrical and digital building infrastructures, dedicated to supporting technological, societal, and environmental change. The company improves lives by transforming the spaces where people live, work, and meet through the delivery of simple, innovative, and sustainable connected solutions. Their product range includes low-voltage electrical components, building control systems, lighting, and data power control for residential and commercial markets.

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