The Manager - International Marketing will be responsible for developing and identify new markets and business opportunities.
This role demands a strategic mindset and a deep understanding of international business dynamics to navigate the complexities of global expansion.
Preference - Knowledge of Arabic Language to communicate with customers based at Iraq, Lebanon etc.
Responsibilities- Identify new markets and business opportunities in overseas regions.
- Acquire new customers and expand the company’s international presence.
- Focus on Retail, Project, and Utility business development and to strengthen the channel business by launching schemes, focus on secondary sales.
- Strengthen and grow existing customer relationships.
- Prepare sales budgets, forecasts, and market analysis reports.
- Conduct market research and competitor analysis.
- Provide business support to the Zonal Head.
Collaborate with R&D, Marketing, and Purchase teams for product development, approvals, and testing. implementing strategies to expand NEDS' presence and market share in international markets, with a particular focus on the Middle East and Africa.
This role is crucial for identifying new business opportunities, building strong relationships with international clients, and driving sustainable growth for the company. Develop and execute international marketing plans to achieve business goals and objectives.
- Engineer / MBA in - International Business, or a related field.
- Minimum 5 years of experience in international Sales /marketing, with a proven track record of success.
- Strong understanding of the Middle East and African markets, including cultural nuances and business practices.
- Knowledge of Arabic Language to communicate with customers based at Iraq, Lebanon etc.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships.
- Proficiency in digital marketing tools and techniques, including SEO, SEM, and social media platforms.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creative thinker with the ability to develop innovative marketing strategies and campaigns.
- Strong project management skills and the ability to work independently and manage multiple projects simultaneously.
- Fluency in English is required.
- Ability to travel internationally for business purposes as needed.
Skills Required
- Engineering degree or MBA in International Business or related field
- Minimum 5 years experience in international sales/marketing with proven track record
- Strong understanding of Middle East and African markets, including cultural nuances and business practices
- Knowledge of Arabic language to communicate with customers in Iraq, Lebanon, etc.
- Excellent communication and interpersonal skills
- Proficiency in digital marketing tools and techniques, including SEO, SEM, and social media platforms
- Analytical mindset and ability to interpret data for decision making
- Creative thinker able to develop innovative marketing strategies and campaigns
- Strong project management skills and ability to manage multiple projects independently
- Fluency in English
- Ability to travel internationally for business purposes as needed
What We Do
BTicino, a premium brand of the Legrand Group, is a global leader in electrical and digital infrastructure solutions. The company produces and sells electrical and digital equipment for residential, commercial, and industrial applications, focusing on energy distribution, communication systems, and smart home automation.








