Location(s):
Costa RicaCity/Cities:
EscazuTravel Required:
26% - 50%Relocation Provided:
NoJob Posting End Date:
February 23, 2026Shift:
Job Description Summary:
At The Coca‑Cola Company, we are fueled by a shared purpose: to refresh the world and make a difference. As a global business operating across more than 200 markets, we are continuously evolving our portfolio, strengthening our brands, and creating meaningful experiences for consumers everywhere. Our system is built on collaboration—with our bottling partners, customers, communities, and talented people who push us forward with curiosity, creativity, and a growth mindset.
We are seeking a Manager, Content Adaptation – Global Brands to support the adaptation, deployment, and optimization of global brand content across markets and consumer touchpoints. This role helps ensure global Big Ideas and brand platforms are translated into locally relevant, high‑quality executions while preserving brand equity and supporting efficiency at scale.
The ideal candidate brings strong executional expertise in content adaptation, consumer journeys, and modular content practices, and is ready to take ownership of defined workstreams within complex global programs.
What You’ll Do for Us
Global Brand Content & Influencer Adaptation
• Support the adaptation of global Big Ideas and brand platforms across markets and cultures.
• Adapt global content and assets—including social and influencer‑led content—to align with local consumer occasions, cultural nuances, and channel requirements.
• Apply modular content principles to support efficient reuse, versioning, and scalability of assets.
• Ensure adapted content follows brand architecture, visual identity, tone of voice, and communication principles.
Consumer Journey, Media & IMX Enablement
• Translate global End to End (E2E) consumer journeys into content requirements by touchpoint, format, and platform.
• Partner with Media teams to understand media strategy, channel roles, and formats, and support optimization of adapted content.
• Collaborate with Creative LATAM to ensure adaptations align with the creative game plan once set.
• Support content performance across digital, media, social, influencer, experiential, and physical touchpoints.
Execution & Delivery
• Manage day‑to‑day adaptation activities, timelines, and deliverables for assigned brands or workstreams.
• Contribute to the development of execution guidelines, toolkits, and playbooks for market application.
• Coordinate with Global Brand teams, agencies, and markets to ensure timely and high‑quality delivery.
• Track performance metrics and contribute insights to optimize future adaptations.
Innovation, Technology & Asset Governance
• Apply emerging tools and technologies, including AI‑enabled solutions, to support content adaptation efficiency and quality.
• Follow established content workflows and asset systems to support realistic adaptation planning.
• Incorporate usage rights, talent and creator considerations, and asset limitations into adaptation execution.
• Ensure quality control and compliance across adapted content and assets.
Agency & Partner Collaboration
• Support adaptation briefings with creative, influencer, and adaptation agencies.
• Work in agile, cross‑functional teams to enable speed, flexibility, and continuous improvement.
Qualifications & Requirements
• Bachelor’s degree required.
• 5+ years of experience in marketing, content, communications, or integrated brand roles.
• Experience supporting global brand content adaptation, including digital and social content.
• Solid understanding of consumer journeys, media ecosystems, and digital platforms.
• Working knowledge of content production processes and modular content practices.
• Familiarity with talent and creator usage, rights management, and asset governance.
• Experience collaborating with agencies and cross‑functional teams across geographies.
• Strong organizational, collaboration, and communication skills.
What We Can Do For You:
Iconic & Innovative Brands: Our portfolio represents over 20 different billion-dollar brands such as Coca-Cola, Sprite, Fanta, Powerade, and more.
Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Brand Reputation: You'll have the opportunity to work with over 200+ brands worldwide.
Skills:
Artificial Intelligence (AI), Brand Strategy, Consumer Insights Research, Creative Development, Cross-Functional Collaboration, Data Literacy, Digital Marketing, Integrated Marketing Campaigns, Media Planning, Stakeholder ManagementOur Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Top Skills
What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories.
In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
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