Manager Commercial Enablement, Global Imaging WHXR

Commercial Enablement Execution 

• Own the WHXR commercial enablement plan and execution aligned to the WHXR GTM plan and key sales motions. 

• Translate WHXR priorities into clear enablement deliverables that support consistent execution across regions. 

• Support multiple commercial roles involved in winning opportunities, including (as applicable): 

• Product Sales Specialists / Regional Modality Leaders (PPS/RML) 

• Strategic account teams / enterprise sellers (IAMs) 

• Inbound/outbound sales teams (BDR/SDR) 

• Channel partners and distributors 

Buyer Journey Toolkits & Funnel Acceleration 

• Build and maintain WHXR toolkits aligned to key stages of the buyer journey and opportunity funnel, including: 

• Awareness / first outreach 

• Discovery and qualification 

• Evaluation and differentiation 

• Proposal/value justification 

• Negotiation/closing 

• Adoption, utilization, and expansion 

• Ensure enablement assets support funnel progression by opportunity step and address key barriers to conversion. 

Enablement Tools & Content Development 

• In close collaboration with Product Marketing and Clinical marketing deliver and maintain high-quality commercial tools such as: 

• Pitch decks and modular slide libraries 

• Customer-facing one-pagers 

• Messaging guides and talk tracks 

• Competitive battlecards and differentiation tools 

• Objection handling and “why change/why now” guidance 

• Ensure tools are consistent with Imaging-level narratives and grounded in evidence and customer value. 

• Maintain quality control and versioning to ensure field teams always use current content. 

Launch Readiness & Field Activation Support 

• Support launch readiness and campaign enablement in partnership with WHXR Downstream Marketing, Product Marketing, and Regional Marketing/Training. 

• Coordinate enablement deliverables required for new product introductions, upgrades, and lifecycle initiatives. 

• Ensure commercial teams have clear objection handling and buyer insights at each stage of the selling funnel 

Regional Rhythm & Voice of Sales 

• Establish a structured rhythm with regional teams to gather feedback on enablement effectiveness and evolving needs. 

• Create mechanisms to capture Voice of Sales insights and convert them into actionable tool and program updates. 

• Support global-to-local execution by providing adaptable toolkits and clear guidance for regional deployment. 

Win/Loss Insights & Continuous Improvement 

• Partner with Commercial Excellence and modality stakeholders to apply win/loss insights to improve competitive positioning, objection handling, differentiation messaging, and value justification tools.

• Use funnel performance data and field feedback to identify where enablement is needed to improve conversion by opportunity stage.

• Drive continuous iteration of enablement tools and programs based on insights and adoption trends. 

AI Enablement & Efficiency 

• Use AI tools to improve enablement speed, responsiveness, and scalability (e.g., first-draft creation, content summarization, talk track variants, localization support). 

• Apply team standards and governance for responsible AI usage. 

• Identify repeatable AI use cases that reduce cycle time and improve quality. 

Enablement Platform & Adoption 

• Ensure enablement content is organized, accessible, and current within enablement platforms (e.g., Showpad). 

• Monitor content usage and adoption and proactively improve relevance, organization, and findability. 

• Support tracking and reporting of enablement adoption metrics. 

Qualifications 

Required 

• Bachelor’s Degree in Marketing, Business, Communications, Life Sciences, or related field. 

• 6+ years of experience in commercial enablement, sales enablement, commercial excellence, downstream marketing, or related commercial roles. 

• Demonstrated experience developing commercial tools, messaging, and training resources for complex products. 

• Strong project management skills and ability to coordinate across a matrix. 

• Strong communication skills and ability to translate complex value into clear field-ready materials. 

• Comfort using performance data and field feedback to prioritize improvements. 

Preferred 

• Experience in diagnostic imaging, capital equipment, or regulated healthcare markets. 

• Familiarity with enterprise buying dynamics and multi-stakeholder decision making. 

• Experience supporting global portfolios with regional execution. 

• Experience applying AI tools to improve content creation and enablement efficiency. 

• Experience enabling channel partners/distributors. 

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
 

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.