RapidScale is seeking a Manager of Alliance Marketing to drive strategic co-marketing initiatives with Amazon Web Services (AWS). In this highly visible role, you will lead the planning and execution of joint campaigns, digital demand generation, and sales enablement programs that increase market visibility and accelerate partner-influenced pipeline.
You will work closely with AWS marketing stakeholders, internal marketing teams, and RapidScale's sales and alliances leadership to activate high-impact initiatives that position RapidScale as a preferred partner within the AWS ecosystem.
What You'll Do:• Serve as the primary marketing lead for AWS, driving joint go-to-market strategy and execution in alignment with shared growth objectives• Develop integrated co-marketing plans with AWS-including digital campaigns, ABM, thought leadership, co-branded content, and field enablement programs• Lead demand generation initiatives that engage AWS field sellers, expand brand awareness, and generate qualified pipeline for RapidScale's cloud services• Collaborate with AWS partner marketing, Sales, Alliance, and DG teams to align messaging and program activation across both organizations• Manage AWS MDF and co-op marketing investments, from proposal through execution and ROI analysis• Build and maintain a campaign & events roadmap tied to AWS priorities and RapidScale's sales plays, ensuring alignment with marketing calendars and revenue targets• Partner with internal content, design, and product marketing teams to create campaign assets that position RapidScale's capabilities in the AWS ecosystem• Monitor and report on key performance indicators, including partner-sourced and partner-influenced pipeline, program engagement, and campaign ROI• Leverage customer personas, industry research, and AWS insights to continuously optimize campaign relevance and targeting• Ensure brand and messaging consistency across all AWS-related initiatives, platforms, and partner-facing properties
Qualifications:
- Bachelor's degree in marketing, communications, business, or a related discipline and 6 or more years of relevant experience in B2B technology marketing
- OR a master's degree and 4 or more years of experience
- OR 10 or more years of related experience without a degree
- Minimum 2 years of experience in partner or alliance marketing, preferably within a hyperscaler ecosystem
- Deep familiarity with AWS partner marketing programs, including Amazon Partner Network, co-op campaigns, and MDF management
- Proven ability to develop and execute integrated marketing campaigns that drive demand and influence pipeline
- Strong writing and messaging skills with experience producing co-branded content and sales enablement tools
- Data-driven with a strong understanding of Salesforce, marketing analytics, and attribution modeling
- Comfortable presenting program results to leadership and managing cross-functional stakeholder alignment
Preferred Qualifications:• Experience working with AWS field sales or co-sell teams• Prior experience in cloud services, managed services, or enterprise IT• Knowledge of ABM tools and enterprise demand generation platforms
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