Key Responsibilities
Team Leadership & Management (50%)
- People Management: Direct, mentor, and coach a regional team of ADRs across Korea, Japan, China, and India to achieve monthly and quarterly pipeline targets.
- Performance Optimization: Conduct regular 1-on-1s, pipeline reviews, and call/email coaching sessions to upskill the team on regional ABM strategies.
- AI & Tech Stack Governance: Oversee the team’s usage of AI automation tools and intent platforms; ensure regional compliance with data logging and CRM integrity.
- Regional Calibration: Tailor outbound strategies to respect localized business etiquette and purchasing workflows across diverse Asian markets.
Individual Contribution & Execution (50%)
- KPI Contribution: Execute localized outbound campaigns
- ABM Outbound Strategy: Execute highly tailored multi-channel campaigns (phone, email, social selling) targeting tier-one accounts within your assigned patch.
- On-Site Seminar Support: Drive attendance for regional on-site seminars by targeting local corporate accounts and partnering with field teams.
- Account Mapping: Research complex industrial hierarchies to pinpoint key decision-makers (Plant Managers, Automation Engineers, Maintenance Directors).
Essential Functions & Technical Alignment
- AI & Automation Agent Management: Supervise, review, and optimize automated outbound/inbound digital agents; tweak sequences and manage intent-trigger responses.
- Sales & Marketing Alignment: Maintain a tight collaboration cadence with Field Sales Directors and Account Engineers to align on target accounts and regional priorities.
- Intent-Driven Prospecting: Utilize intent intelligence platforms to identify accounts showing active buying signals and deploy rapid-response outreach.
- Technical Product Expertise: Maintain domain knowledge of Cognex machine vision systems, AI software, industrial sensors, and barcode reading solutions to effectively qualify customer applications.
Key Performance Indicators (KPIs)
Your performance and impact will be measured across the following core metrics (with individual targets scaled to a 50% player-coach level):
- Target Account Engagement: Number of net-new relevant contacts and qualified meetings secured within designated target ABM accounts.
- New Target Account Acquisition: Success rate in penetrating and opening previously unengaged priority target accounts.
- Pipeline Contribution: Total dollar value of qualified sales pipelines generated through outbound efforts and optimized automation sequences.
Job Requirements & Qualifications
- Location & Travel: Must be based in the ASEAN region, with a strong preference for Thailand. The ability to travel quarterly across the assigned territory is required.
- Experience: 5+ years of B2B sales/account development experience in technology, industrial automation, or a related field, with 2+ years in a senior, team lead, or management capacity.
- Regional Capability: Proven experience managing or working across highly matrixed Asian markets (Korea, Japan, China, India).
- Languages: Professional fluency in English is required; additional proficiency in Thai, Mandarin, Japanese, or Korean is a strong asset.
- Tech Savvy: Advanced proficiency with modern sales tech stacks (CRM, intent intelligence platforms, and AI-driven sequence automation).
Skills Required
- Based in the ASEAN region, preferably Thailand
- Ability to travel quarterly across the assigned territory
- 5+ years of B2B sales or account development experience in technology, industrial automation, or a related field
- 2+ years of experience in a senior, team lead, or management capacity
- Experience managing or working across Korea, Japan, China, and India
- Professional fluency in English
- Additional proficiency in Thai, Mandarin, Japanese, or Korean
- Advanced proficiency with CRM, intent intelligence platforms, and AI-driven sequence automation
- Technical knowledge of machine vision systems, AI software, industrial sensors, and barcode reading solutions
Cognex Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cognex and has not been reviewed or approved by Cognex.
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Healthcare Strength — Health insurance and dental coverage are included, and coverage is described as good compared to alternatives.
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Leave & Time Off Breadth — A PTO/Vacation policy is in place and time off is generally considered reasonable; time away is treated as actual downtime without expectations to work.
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Retirement Support — A 401(k) match is offered and is characterized as solid, though not best-in-class.
Cognex Insights
What We Do
Cognex Corporation designs, develops, manufactures and markets a wide range of image-based products, all of which use artificial intelligence (AI) techniques that give them the human-like ability to make decisions on what they see. Cognex products include machine vision systems, machine vision sensors and barcode readers that are used in factories and distribution centers around the world where they eliminate production and shipping errors. Cognex is the world's leader in the machine vision industry, having shipped more than 4 million image-based products, representing over $10 billion in cumulative revenue, since the company's founding in 1981. Headquartered in Natick, Massachusetts, USA, Cognex has offices and distributors located throughout the Americas, Europe and Asia. For details visit Cognex online at www.cognex.com.
