Lifecycle Marketing Specialist

Lifecycle Marketing Specialist

Purpose

The Lifecycle Marketing Specialist is responsible for ensuring that the Floor & Decor email marketing program is operating efficiently, effectively and driving the desired results. They will execute and analyze email marketing campaigns. The Lifecycle Marketing Specialist will frequently work with stakeholders across departments including content, creative, CRM, ecommerce, IT, and stores as well as with agencies.

Minimum Eligibility Requirements

• Bachelor’s degree in Communications, Marketing, Business or related field.

• 2-4 years of progressive experience in email marketing.

• Excellent leadership, project management, collaboration skills and the ability to drive results. • Ability to proactively manage multiple projects, communicate, and be adaptable to changes in a fast-paced work environment.

• Experience with email marketing software, such as Salesforce Marketing Cloud or another ESP (Email Service Provider).

• Familiarity with list segmentation, journeys, API integration, and platform integration.

• Strong knowledge of the email landscape and trends.

• Computer skills in Microsoft Office (Word, Excel, Outlook and PowerPoint).

• Substantial organizational skills.

• Willingness to work as part of a team and contribute to the success of the group.

• Excellent verbal, written, and interpersonal skills.

Essential Functions

• Implement email marketing strategy, including seamless communication throughout the customer journey. This ranges from multi-touch communications such as store event invitations and triggers to ongoing communications including newsletters, inspiration catalog launches and new product features.

• Maintain email marketing calendar to incorporate cross-functional initiatives into email correspondence. This includes working across multiple intradepartmental teams and initiatives, including our editorial calendar, our proprietary brand launches, individual store event calendar, and credit/clearance promotions.

• Coordinate the development of designed and coded creative assets for email campaigns, ranging from initial asset requests to our creative team to delivery of final assets to agencies. • Q/A all emails prior to deployment for accuracy in content and links.

• Monitor ongoing performance of the company's email program and website. This includes measurement toward key performance indicators and goals.

• Support new store openings via email.

Working Conditions (travel & environment)

• Limited travel required including air and car travel.

• While performing the duties of this job, the employee is occasionally exposed to a warehouse environment and moving vehicles. The noise level in the work environment is typically quiet to moderate.

PHYSICAL/SENSORY REQUIREMENTS

Sedentary Work – Ability to exert 10 - 20 pounds of force occasionally, and/or negligible amount of force frequently to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time.

Note: Floor & Decor considers all applicants for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, medical condition, pregnancy, marital or familial status, veteran status, or based on any other class protected by applicable federal, state, or local law. Floor & Decor also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law. This job description does not constitute an employment agreement between the employer and the employee and is subject to change by the employer at its sole discretion.

Benefits & Rewards

• Bonus opportunities at every level

• Career advancement opportunities

• Relocation opportunities across the country

• 401k with discretionary company match

• Employee Stock Purchase Plan

• Referral Bonus Program

• Medical, Dental, Vision, Life and other Insurance Plans (subject to eligibility criteria)

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Equal Employment Opportunity

Floor & Decor provides equal employment opportunities to all associates and applicants without regard to age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, disability, veteran status, genetic information, ethnicity, citizenship, or any other category protected by law.

This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment. This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.