Lifecycle Marketing Manager

Posted Yesterday
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Arlington, VA, USA
In-Office
128K-150K Annually
Senior level
eCommerce • Fintech • Payments • Software • Financial Services
We provide trusted digital financial services to our customers and recipients in over 170 countries across the globe.
The Role
Develop and execute lifecycle marketing strategies for Remitly Global Card and consumer financial products, focusing on customer engagement and retention. Design experiments across email, push, and in-app channels; build campaigns in MoEngage or Braze; analyze performance; and optimize customer journeys. Partner with product, engineering, analytics, creative, design, and growth teams to improve onboarding and deliver scalable, measurable lifecycle programs.
Summary Generated by Built In

Job Description:

At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward.
We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.

About the Role:

As the Lifecycle Marketing Manager supporting Remitly Global Card, you'll grow engagement and retention strategies across our customers. You will be both strategic and hands-on, requiring someone who can operate with autonomy, partner with product and engineering teams, and build programs that create measurable impact. You'll report to the Senior Manager, Lifecycle Marketing in our Seattle office and embody our hybrid working model, collaborating with teams in one of our offices 3-days/week.


You Will:

  • Build lifecycle strategy across Remitly Global Card and consumer financial products, with a focus on customer engagement and retention.
  • Design and launch experiments across email, push notifications, and in-app messaging— defining P0+ data requirements, hypotheses, building campaigns in MoEngage/Braze (or equivalent), and analyzing performance to create a feedback/implementation loop.
  • Partner with product and engineering teams to shape user journeys, improve onboarding flows, and deliver scalable lifecycle programs that integrate into the product experience.
  • Collaborate with growth, analytics, product marketing, creative and design teams to align lifecycle campaigns with broader go-to-market and product strategies.

You Have:

  • 5–7 years of experience in lifecycle or growth marketing.
  • Proficient in MoEngage/Braze (or equivalent multi-channel engagement platforms); comfortable orchestrating multi-step, multi-channel customer journeys.
  • 3+ years of experience with data-driven decision-making: designing tests, partnering with analytics to interpret results, and applying insights to improve campaigns.
  • Experienced collaborating with product and engineering teams to integrate lifecycle marketing into primary product experiences.
  • Comfortable flexing between strategy, project management, and execution: from roadmap planning to writing test plans, building and QA-ing campaigns, and analyzing outcomes.
  • Curious and energized by solving complex lifecycle challenges in new businesses.
  • Created scalable processes and thrived constantly optimizing ways of working using Ai and partnership strategies.

Compensation Details. The starting base salary range for this position is typically $128,000 -$150,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.

Our Benefits:

  • Flexible paid time off
  • Health, dental, and vision + 401k plan with company matching
  • Paid parental, medical, military and family care leave
  • Mental Health & Family Forming Benefits
  • Employee Stock Purchase Plan (ESPP)
  • Continuing education

Our Connected Work Culture: Driving Innovation, Together

At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster.

Under the Company's current hybrid-work expectations, employees in this position work onsite Tuesday through Thursday each week. Additional onsite attendance may be required based on business needs, and the Company may modify its hybrid-work expectations from time to time. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.

Remitly is an E-Verify Employer

At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Skills Required

  • 5-7 years of experience in lifecycle or growth marketing
  • Proficiency with MoEngage, Braze, or an equivalent multi-channel engagement platform
  • Experience orchestrating multi-step, multi-channel customer journeys
  • 3+ years of experience with data-driven decision-making, including designing tests and interpreting results
  • Experience collaborating with product and engineering teams to integrate lifecycle marketing into product experiences
  • Experience with roadmap planning, test plans, campaign building, campaign QA, and outcome analysis
  • Ability to create scalable processes and continuously optimize ways of working

What the Team is Saying

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Remitly Compensation & Benefits Highlights

  • Leave & Time Off Breadth — Flexible paid time off, paid holidays, and company well‑being days are prominently offered, and feedback suggests time‑off policies are a standout part of the package.
  • Parental & Family Support — Paid parental and family leave plus fertility, adoption, and surrogacy support, alongside virtual family care, are emphasized; feedback suggests these benefits are valued by those planning or raising families.
  • Equity Value & Accessibility — Access to an employee stock purchase plan and equity grants for eligible roles positions employees as owners, and feedback suggests these programs add meaningful value to total compensation.

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The Company
HQ: Seattle, WA
3,000 Employees
Year Founded: 2011

What We Do

Since 2011, Remitly has been tirelessly delivering on our promises to our customers sending their hard earned money home. Today, we are incredibly proud to have served millions of customers globally. We strive daily to meet our promise to our customers by building peace of mind into everything we do. Join over 2,700 employees across 10 offices who are growing their careers while having a positive impact on people globally.

Why Work With Us

We are united through our vision to transform lives with trusted financial services that transcend borders. We accomplish our vision by relentlessly focusing on culture via our cultural values. That starts with putting customers at the center of everything we do, and includes investing in the growth & development of our team.

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Remitly Teams

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About our Teams

Remitly Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our best work begins in moments when ideas spark, when we are deeply connected, and when we’re moving fast to solve challenging customer problems. These moments shape our culture. Our guidance is to committing to 3 days a week in the office.

Typical time on-site: 3 days a week
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Spokane, WA
Tel Aviv-Yafo, IL
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