Lifecycle Marketing (Email & SMS) Specialist

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Mexico City, Cuauhtémoc, Mexico City, MEX
In-Office
AdTech • Agency • Digital Media • eCommerce • Marketing Tech • Social Media • Analytics
Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most
The Role
Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As the LIfecycle Marketing Specialist you will: 
  • Campaign Creation & Management: With the support from coding and technical teams, implement targeted lifecycle marketing campaigns across multiple channels including, but not limited to, email, SMS, push notifications, and in-app messaging, to enhance customer engagement and retention.

  • Client Management: Build and maintain strong relationships with client POCs and decision makers, owning day-to-day client communication and partner with Strategists to address inefficiencies and manage escalations with confidence.

  • Reporting & Insights: Generate, format, and QA campaign performance reports for internal and external use. Collaborate with account leadership to identify trends, insights, and opportunities for optimization.

  • Collaboration: Provide guidance to content and design teams to create compelling messaging and visuals that align with client strategies. Work with Tech & Ops teams to address advanced coding and technical needs for client accounts. 

  • Project Management: Oversee and prioritize daily and weekly tasks to ensure timely delivery of campaign milestones. Lead client communications by providing detailed status updates during weekly calls, trafficking campaigns to clients and internal teams, proactively addressing challenges, and driving solutions to meet client expectations.

  • Technical Knowledge: Expertly navigate client messaging platforms, leverage coding skills to customize templates and campaigns, and lead collaboration with technical teams to architect and implement solutions to complex challenges, ensuring seamless execution of sophisticated client requirements.

Professional Qualifications: 
  • 2-3 of experience in lifecycle marketing, CRM, or email marketing, roles with a proven track record of executing successful campaigns 

  • Familiarity with ESP platforms such as Klaviyo, Braze, Iterable or SFMC

  • Certification within ESP platforms a plus

  • Demonstrated success analyzing data and using analytics tools to drive marketing decisions

  • Advanced computer skills including Google Suite, Microsoft Excel & PowerPoint

  • Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.

  • Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

Tinuiti Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Tinuiti and has not been reviewed or approved by Tinuiti.

  • Leave & Time Off Breadth Time off appears expansive, combining unlimited PTO with companywide shutdowns, Flex Fridays, and a high total paid-days-off figure that is positioned as supportive of real disconnection.
  • Parental & Family Support Family-related benefits are positioned as a standout, including fully paid parental leave for birthing parents and partners plus fertility and family-forming support (e.g., adoption/surrogacy assistance).
  • Equity Value & Accessibility Equity access is framed as broad-based via an “Equity for All” program that starts from day one, adding a meaningful non-cash component to total rewards.

Tinuiti Insights

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The Company
HQ: New York, NY
1,200 Employees
Year Founded: 2004

What We Do

Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most. Tinuiti has $4 billion in digital media under management and more than 1,200 employees. The agency’s patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure, delivering unprecedented clarity in today’s murky marketing world to get brands to their Marketing Bliss Point. Tinuiti’s product-led approach gives brands an edge in – and across – every channel. With industry-leading expertise in Commerce, Search, Social, TV, and more, Tinuiti drives meaningful, measurable business outcomes for brands.

Why Work With Us

At Tinuiti, we focus on healthy growth—not just growth at any cost. It’s about putting people first. Which anyone can say… but we actually do. Our success is founded on an unusual business model that has served us well—growing employee happiness as a means of growing our clients’ business so we can continue to reinvest in innovation.

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