The Role
Lead design of growth-focused user journeys—landing pages, onboarding, pricing, checkout, and upgrade flows. Connect marketing and in-product experiences, run experiments and A/B tests, prototype quickly, use data and research to reduce friction and improve conversion, and collaborate with Product, Marketing, and Engineering.
Summary Generated by Built In
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
What You'll Do:
- Own the Journey: Design and improve key growth surfaces like landing pages, onboarding, pricing, checkout, and upgrade flows
- Connect the Experience: Make the end-to-end journey feel seamless across marketing and in-product touchpoints
- Lead GTM Design: Support go-to-market efforts across the website, lifecycle (email, in-app), and feature launches
- Drive Experimentation: Work with Product and Growth to shape hypotheses, run A/B tests, and iterate based on what you learn
- Prototype to Learn: Quickly bring ideas to life to test, validate, and move faster with more confidence
- Improve Conversion: Use data and research to spot friction, refine flows, and move key metrics
- Raise the Bar: Push the quality of visual, interaction, and motion design across everything you touch
What You Will Bring to Coupa:
- Must have 5+ years of Product-Led Growth Experience: You understand how funnels, conversion, and experimentation actually play out in real products and drive business impact.
- Journey Thinking: You naturally think in flows and systems, with a focus on time to first value.
- Narrative Instinct: You can simplify complex ideas and carry a clear narrative across different touchpoints.
- High Craft: You care about the details and it shows in your visual and interaction design work. You have experience with brand and product packaging.
- Comfort with Experimentation: You’ve worked on A/B tests and know how to design for iteration, not perfection.
- Fast Prototyping: Skilled at bringing ideas to life quickly with modern design tools.
- Data-Aware: You use data and research to guide decisions, without getting stuck in it
- Easy to Work With: You collaborate well with Product, Marketing, and Engineering and can adapt as things change.
- Please submit your resume in English
What Success Looks Like:
- First 3 Months: You build a deep understanding of our users, funnel, and growth levers. You identify friction points and begin shaping early experiments. You establish trust with cross-functional partners and start contributing to meaningful improvements in key flows.
- By 6 Months: You are driving multiple experiments end-to-end, with clear hypotheses and measurable outcomes. You’ve improved critical conversion points (e.g., onboarding, pricing, checkout) and delivered cohesive GTM experiences that connect marketing and product more seamlessly.
- By 12 Months: You are a key driver of growth strategy through design. The experiences you’ve shaped measurably improve activation, conversion, and retention. You’ve helped establish a more unified journey across all touchpoints and raised the bar for how design contributes to business impact.
At Coupa, we are 100% committed to creating and nurturing an environment that supports your physical, mental, and community well-being . We offer a comprehensive suite of benefits designed to help you and your family thrive:
Global Well-Being Perks (For All Employees Globally)
- Global Wellness Days: Enjoy two designated, company-wide paid wellness days off each year (typically the first Friday in March and the last Friday in September) so the entire global team can unplug, step away, and recharge together .
- Birthday Time-Off: Celebrate your day! Coupa provides a paid day off on your birthday or another day of your choice within your birthday month .
- Volunteer Time Off (VTO): Giving back is in our DNA. We offer 40 hours of paid VTO annually to support the community initiatives and volunteer programs you are passionate about .
- Employee Assistance Program (EAP): Access free, confidential, 24/7/365 counseling and resources for emotional support, work-life solutions, financial advice, legal guidance, and support for new parents .
- Business Travel Protection: Travel with peace of mind. Zurich Travel Assist provides medical, safety, pre-trip planning, and emergency support during any business travel .
- Referral Bonus Program: Share the Coupa experience! Receive generous monetary referral bonuses when you successfully refer talented friends or acquaintances who are hired into open roles .
Please note: In addition to these global well-being perks, Coupa offers highly competitive, location-specific benefits packages (which include comprehensive medical/dental insurance, retirement/pension plans, and life or accident protection) tailored to your primary work location. Your recruiter will walk you through the specific regional benefits package for this role during the interview process.
Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
Skills Required
- 5+ years of Product-Led Growth experience
- Experience thinking in journeys, flows, and systems with focus on time to first value
- Ability to simplify complex ideas and create consistent narratives across touchpoints
- High-quality visual, interaction, and motion design skills; experience with brand and product packaging
- Comfort designing and running A/B tests and iterative experiments
- Fast prototyping skills using modern design tools
- Data-aware: use data and research to guide design decisions
- Strong collaboration with Product, Marketing, and Engineering; adaptable to change
- Resume submitted in English
What the Team is Saying
Aditya Maheshwari
Sr. Software Engineer, Cloud
Alex Moon
Operations Analyst, Order Management
Jose Miguel Jimenez
Procurement
Jessica Fonseca
Technical Support Specialist
Daniela Aristizábal
Associate Planning & Operations Analyst
Coupa Compensation & Benefits Highlights
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Healthcare Strength — Healthcare is described as comprehensive from day one for employees and dependents, including medical, dental, vision, mental‑health resources, and a no‑cost EAP. Additional options like FSAs and wellness initiatives are also cited.
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Leave & Time Off Breadth — Time off is positioned around Flexible Time Off, floating holidays, and 40 hours of paid Volunteer Time Off, supported by a virtual‑first work model. These programs are highlighted as core elements of work‑life balance.
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Parental & Family Support — Paid parental leave and a digital program for paths to parenthood (including adoption and surrogacy) are explicitly called out. Resources also extend to family medical leave and, in some locations, an onsite Mother’s Room.
Coupa Insights
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The Company
What We Do
Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms, Coupa gives organizations the visibility and control they need to make better financial choices, reduce waste, and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people, partners, and the planet.
Why Work With Us
At Coupa, we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable, ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.
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Coupa Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our virtual-first approach is intentional. It gives you the freedom to do your best work in a space that supports focus, balance, and creativity, while staying connected to a global team of changemakers who are redefining the future of business spend
Typical time on-site:
Flexible
Foster City
HR
Ann Arbor
Bangalore office
Bogotá, CO
Boston, MA
Chicago, IL
Dubai, Dubai 48800
Hyderabad office
São Paulo, BR
Pune office
Shivaji Nagar, IN
Singapore, SG
Tokyo Office
Uppsala, SE
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