YouGov's Data Products team sits at the intersection of product innovation, data science, and commercial strategy, transforming behavioural signals such as streaming, browsing, social media, and conversational AI data into products that help brands better understand consumer behaviour. Working across YouGov's global business, the team partners with engineering, research, data science, and commercial stakeholders to bring innovative data products to market. We are a high-impact team that operates across YouGov's global network, partnering closely with engineering, data science, research and commercial teams to bring new data products to market at scale.
As Lead Product Manager - Behavioural , you will own and evolve YouGov's behavioural data portfolio. Reporting to our VP of Data Strategy and working closely with our Chief Product Officer (both also based in the US,) you will be responsible for product strategy, roadmap execution, data partnerships, product performance, and commercial success. You will identify opportunities to improve data quality, enhance product capabilities, and create greater value for customers while ensuring products remain scalable, competitive, and aligned to business priorities.
You Will:
Product Lifecycle Management
Own the full product lifecycle, from discovery and validation through to launch, optimisation, and retirement.
Identify and evaluate new behavioural data partnerships and opportunities.
Define product requirements, success metrics, and go-to-market plans for new product initiatives.
Monitor product performance and KPIs, using customer, product, and commercial data to drive prioritisation and continuous improvement.
Partner with commercial teams to ensure effective packaging, positioning, and adoption.
Product Strategy & Roadmap
Develop and maintain the product roadmap, translating strategic priorities into clear deliverables and measurable outcomes.
Build business cases and recommendations to support investment and prioritisation decisions.
Identify emerging behavioural data sources, market trends, and customer needs to inform future product development.
Act as the subject matter expert for YouGov's behavioural data products.
Stakeholder Engagement & Delivery
Build strong relationships across product, engineering, data science, research, marketing, and commercial teams.
Lead cross-functional delivery, balancing customer needs, business priorities, and technical constraints.
Communicate product strategy, priorities, risks, and trade-offs to stakeholders at all levels.
Partner with senior leadership to shape the future direction of the behavioural data portfolio.
Customer & Market Intelligence
Gather and synthesise customer, market, and competitive insights to identify product opportunities and improvements.
Maintain awareness of developments in behavioural data, market research, consumer insights, privacy regulations, and emerging technologies.
Ensure customer needs remain central to product decisions and roadmap priorities.
Technical Knowledge & Expertise
Strong product management experience within data, analytics, SaaS, or technology-led environments.
Understanding of behavioural, digital, or consumer data products and their commercial applications.
Experience working with engineering and data science teams to deliver scalable product solutions.
Strong analytical skills with experience using product, customer, and commercial data to support decision-making.
Knowledge of data privacy and governance considerations relevant to data products.
Experience within market research, consumer insights, media measurement, adtech, or related sectors is advantageous.
Behavioural Skills & Competencies
Strategic thinker with a strong balance of commercial awareness and execution focus.
Strong stakeholder management and influencing skills, including experience working with senior leaders.
Excellent communication skills, able to simplify complex concepts for diverse audiences.
Comfortable operating in fast-paced environments and navigating ambiguity.
Collaborative, customer-focused, and outcome-oriented.
You Have
7-10+ years' experience in product management, including several years operating at a senior or lead level within data products, analytics platforms, or technology businesses.
Proven track record of delivering product roadmaps from concept through launch and ongoing optimisation.
Experience working with global, cross-functional teams and influencing senior stakeholders.
Experience in behavioural data, market research, consumer insights, media measurement, adtech, or related data environments is advantageous.
Degree-level education in Social Science, Data Science, Computer Science,E ngineering, or a related discipline; an MBA or advanced technical qualification is advantageous.
Recognised internally as a subject matter expert in their field, with a track record of providing thought leadership that has shaped product direction.
This is a fully Remote vacancy based in the US.
For roles based in California, New York, Colorado, Massachusetts, or Washington State, the base salary hiring range for this position is $150,000 - 170,000 USD plus bonus.
Compensation offered will be determined by multiple factors including location, job-related knowledge, skills and experience.
Certain roles may be eligible for incentive compensation and additional benefits.
All US based full time employees are eligible for the following benefits:
Paid vacation, holidays and sick days
Flexible working arrangement available
Group medical, dental and vision insurance
Company-paid life and disability insurance
Paid parental leave
401(k) with company match
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Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy
Skills Required
- 7–10+ years of product management experience, including several years at a senior or lead level
- Experience in data products, analytics platforms, or technology businesses
- Track record of delivering product roadmaps from concept through launch and ongoing optimization
- Experience working with global, cross-functional teams and influencing senior stakeholders
- Experience working with engineering and data science teams to deliver scalable product solutions
- Strong analytical skills using product, customer, and commercial data for decision-making
- Understanding of behavioural, digital, or consumer data products and commercial applications
- Knowledge of data privacy and governance considerations relevant to data products
- Degree-level education in Social Science, Data Science, Computer Science, Engineering, or a related discipline
- Experience in behavioural data, market research, consumer insights, media measurement, adtech, or related data environments
- MBA or advanced technical qualification
- Recognized subject matter expertise and thought leadership that has shaped product direction
What We Do
YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world thinks. With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks. At the core of our platform is an ever-growing source of connected consumer intelligence that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 26+ million registered panel members in over 55 markets to deliver accurate, actionable consumer insights. Our innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities: Explore Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls. Plan Unlock the most complete view of your audience, with over a million profiling points. Activate Supercharge campaigns with precision targeting and unmissable advertising. Track Continuously monitor what the world thinks about brands, campaigns and your competition, with daily updates. As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world (Meltwater 2022).
