Key Account Manager (m/f/d)

Posted 9 Days Ago
Be an Early Applicant
Munich, Bayern, DEU
In-Office
Mid level
Kids + Family • Retail • Robotics
The Role
As a Key Account Manager, you'll manage major accounts, drive sales growth, analyze market trends, and develop customer strategies while coordinating with internal teams.
Summary Generated by Built In

Job Description

We are looking for a commercially minded and energised Key Account Manager to support growth in our Grocery, Discount & Department Store Channel for DACH at the LEGO Group!

In the role you'll be fully in charge of the respective scope of clients: From yearly customer business planning to execution of activities and be proud of seeing own working results coming to life at the POS.

Please note: This position will be based in our LEGO® Sales Office in Grasbrunn and will follow a hybrid working model with 3 days in the office and up to 2 days remotely. Relocation support is not offered.

The closing date for applications will be Friday 29th May 2026.

Core Responsibilities

  • Manage and develop a strategic key account, ensuring revenue growth, customer satisfaction, and successful implementation of tailored strategies.

  • Deliver best-in-class account sales planning, with a focus on planning accuracy and ambitious planning through relevant activities throughout the year.

  • Analyze sales data, market trends, and customer behaviors to find opportunities, address challenges, and continuously improve account performance.

  • Build and maintain strong, strategic relationships with key account stakeholders to ensure customer satisfaction and long-term partnership success.

  • Supervise the planning and execution of marketing campaigns, pricing models, and promotional activities to optimize visibility and sales.

  • Lead negotiations for key contracts and agreements with our partners, ensuring terms align with company objectives and promote mutual growth.

  • Coordinate with internal teams such as logistics, marketing, and customer development to ensure smooth operations and the effective execution of account strategies.

Play your part in our team succeeding!

We are a deeply professional sales team collaborating effectively across Europe Central (D-A-CH) to improve the business potential of the channel, whilst building the brand through engaging online and in-store experiences targeting both consumers and shoppers.

Do you have what it takes

  • Several years of experience in managing major accounts in the German Grocery, Drug trade landscape with demonstrated success in driving sales and profitability.

  • Proven experience in account sales planning, Excel proficiency as well as a strong track record of driving account growth.

  • Expertise in combining market trends, sales performance & customer data to derive customer & channel strategies and unlock opportunities for future growth.

  • Strong track record of negotiating favorable terms and maintaining productive relationships with key account customers.

  • Ability to work cross-functionally and effectively communicate strategies, goals, and performance updates to internal and external collaborators.

  • Fluent German and English language skills.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Skills Required

  • Several years of experience in managing major accounts in the German Grocery and Drug trade landscape
  • Proven experience in account sales planning
  • Excel proficiency
  • Strong track record of negotiating favorable terms and maintaining relationships with key account customers
  • Fluent German and English language skills

The LEGO Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.

  • Fair & Transparent Compensation Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
  • Parental & Family Support Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
  • Wellbeing & Lifestyle Benefits Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.

The LEGO Group Insights

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The Company
HQ: Billund
19,827 Employees
Year Founded: 1932

What We Do

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

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