Job Description
Just imagine building partnerships that bring the LEGO® brand to life wherever people choose to shop. Then make it real.
As Key Account Manager, you'll shape commercial growth with some of the LEGO Group's most important retail partners across physical and digital channels. Based in Munich, you'll join our Europe Central Sales team and help turn customer strategies into outstanding shopper experiences.
Please note: This is a fixed-term contract until end of August 2027. This position will be based in our Grasbrunn office near Munich and follows a hybrid working model with 3 days in the office and up to 2 days remotely. Relocation support isn't offered for this role.
Core Responsibilities
Own and drive the commercial relationship for one to two strategic Omnichannel customers, delivering sustainable growth, mutual value creation and successful execution of the Joint Business Plan.
Develop and own the annual customer strategy and Joint Business Plan, translating business opportunities into commercial growth across all shopper touchpoints.
Lead commercial negotiations including assortment, pricing, promotional investments, retail media opportunities and annual trading terms to maximize profitable growth.
Identify category and shopper growth opportunities through customer insights, market trends and performance analysis, translating data into actionable commercial recommendations.
Lead cross-functional collaboration across Marketing, Demand Planning, Supply Chain, Finance, Retail Marketing and Field Sales to ensure flawless execution and exceptional customer experiences.
Champion best-in-class omnichannel execution by ensuring a consistent LEGO® brand experience across physical and digital channels while continuously improving the shopper journey.
Build trusted partnerships with senior customer stakeholders and act as a strategic advisor to create long-term value for both the customer and the LEGO Group.
Contribute to the continuous development of the Europe Central Omnichannel strategy by identifying innovation opportunities, sharing best practices and driving continuous improvement.
Play your part in our team succeeding
The Europe Central Omnichannel Sales Team is responsible for managing and developing some of the LEGO Group's most strategic retail partners across both physical and digital channels. By combining commercial excellence with shopper-centric thinking, the team delivers sustainable growth, strengthens long-term customer partnerships and brings the LEGO® Brand to life wherever consumers choose to shop.
As an Omnichannel Key Account Manager, you will play a critical role in translating customer strategies into winning commercial plans. Working closely with cross-functional teams across Sales, Field Sales, Marketing, Supply Chain, Finance and Retail Development, you will drive profitable growth, deliver best-in-class execution and help shape the future of Omnichannel retailing within Europe Central.
Do you have what it takes?
Several years of experience in Key Account Management, Commercial Sales or Omnichannel business within FMCG, Consumer Goods, Retail or eCommerce.
Proven track record of successfully managing strategic customer relationships and delivering sustainable commercial growth.
Strong commercial acumen with experience in Joint Business Planning, negotiations and customer strategy development.
Excellent analytical skills with the ability to transform data and insights into clear commercial actions and recommendations.
Strong stakeholder management and influencing skills with the ability to build trusted relationships internally and externally across multiple organizational levels.
Ability to lead cross-functional projects and deliver results in a dynamic international matrix organization.
Highly proactive, structured and solution-oriented with excellent prioritization and project management skills.
Fluent in German and English.
Nice to Have:
Experience working with omnichannel retailers or pure-play eCommerce customers.
Knowledge of retail media, digital shelf optimisation, or omnichannel shopper marketing.
Familiarity with Power BI, Circana, NielsenIQ, or similar commercial analytics tools.
Curiosity for digital commerce, shopper behaviour and category growth.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Several years of experience in Key Account Management, Commercial Sales or Omnichannel business within FMCG, Consumer Goods, Retail or eCommerce.
- Proven track record of managing strategic customer relationships and delivering sustainable commercial growth.
- Experience in Joint Business Planning, commercial negotiations, assortment, pricing and promotional planning.
- Excellent analytical skills with ability to translate data and insights into commercial actions.
- Strong stakeholder management and influencing skills across multiple organizational levels.
- Ability to lead cross-functional projects and deliver results in an international matrix organization.
- Highly proactive, structured, solution-oriented with strong prioritization and project management skills.
- Fluent in German and English.
- Experience working with omnichannel retailers or pure-play eCommerce customers.
- Knowledge of retail media, digital shelf optimisation, or omnichannel shopper marketing.
- Familiarity with Power BI, Circana, NielsenIQ or similar commercial analytics tools.
- Curiosity for digital commerce, shopper behaviour and category growth.
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
